Best Facebook Retargeting Strategy For A Small List
This guide outlines effective Facebook retargeting strategies for marketers with small lists. It emphasizes the importance of managing audience size, ad frequency, and budget to avoid ad fatigue and negative feedback. Key tactics include selecting the 'Reach' objective, implementing frequency caps, and creating compelling ads with clear calls to action. The guide also highlights the use of custom conversions for tracking and optimizing campaigns.
Dec 23, 2024
