YouTube Ads VS YouTube Organic

1. The Importance of YouTube Organic Strategy
2. Two Different Marketing Camps
3. The Power of Warm Traffic
4. The Perpetual Payday of Organic Strategy
5. Building a Hybrid YouTube Strategy
6. FAQ

The Importance of YouTube Organic Strategy

If you're currently running YouTube ads or even if you're just thinking about running YouTube ads, you're going to want to pay careful attention to this video because in it, I'm going to discuss how the traditional approach to running YouTube ads is completely backwards and why you should start with a YouTube organic strategy first to build on.

Two Different Marketing Camps

Typically, when it comes to talking about marketing, you've got two different camps, two different schools of thought. You've got the direct response advertising-based marketers, the ones that are all about putting in that dollar, getting two dollars out, and not being afraid to spend money on their marketing in order to get that immediate response.

The Power of Warm Traffic

The next thing is that when we're running advertising of any kind, whether we're talking about YouTube, whether we're talking about Instagram or Facebook or whatever, typically our highest ROI audience, the highest return on investment audience possible, the best targeting you could ever hope to use is something called warm traffic.

The Perpetual Payday of Organic Strategy

Well, the reason you want to do this first and foremost is that YouTube ads are YouTube videos. That's right, in order to run a YouTube ad, you're going to need to upload and create a YouTube video on your channel and then you're simply going to select that video to run as an advertisement.

Building a Hybrid YouTube Strategy

Alright, the next reason that you really want to prioritize making organic YouTube videos is because ads fuel organic and organic fuels ads. Now, what I've already shared with you is that when we're running organic traffic when we're creating YouTube videos, we're putting them on the channel, it gives us an audience that we can then market to later through the ads.

FAQ

Q: What is the importance of a YouTube organic strategy?
A: The importance of a YouTube organic strategy lies in the fact that it should be the foundation before running YouTube ads. It helps in building an audience and engagement before investing in paid advertising.
Q: What are the two different marketing camps mentioned?
A: The two different marketing camps mentioned are the direct response advertising-based marketers and those who prioritize building organic traffic and engagement before focusing on paid advertising.
Q: Why is warm traffic considered powerful in advertising?
A: Warm traffic is considered powerful in advertising because it consists of an audience that is already familiar with the brand or product, resulting in higher return on investment and better targeting.
Q: Why is it recommended to start with organic YouTube videos before running ads?
A: Starting with organic YouTube videos before running ads is recommended because YouTube ads are essentially videos from your channel, and having organic content helps in building an audience that can later be targeted through ads.
Q: How does organic content complement YouTube ads in a hybrid strategy?
A: Organic content complements YouTube ads in a hybrid strategy by serving as a foundation for building an audience that can be later targeted through ads, creating a cycle where each component fuels the other.