Why Facebook Bans Ad Accounts (The Truth!)

1. The Real Reason Behind Facebook Bans
2. Facebook's Objective and Priorities
3. Importance of Policing Ad Content
4. FAQ

The Real Reason Behind Facebook Bans

In this video, I'm going to explain the real reason why Facebook bans so many ad accounts. It's not because they don't want small advertisers advertising on the platform, which is something you hear from a lot of people and it's just not true. But your ad account is way more likely to get banned if you are a small advertiser.

Facebook's Objective and Priorities

To understand what's going on here, we need to understand what Facebook or Meta is, what's their objective, what are they looking to achieve. Yes, they want your money – you as an advertiser are their customer, their users are not their customers, that's actually their product. We're their customers. They care about us a lot. Facebook actually told us that during iOS 14 release that the majority of the revenue and profit and the massive profits they generate from that revenue come from small and medium-sized businesses. It's not like they just want to work with big large corporate entities, that's not the case at all.

Importance of Policing Ad Content

But above taking your money, the highest priority thing is that they retain the users on their platform because that's their product. And they absolutely want to police it closely. They absolutely want to make sure that they can maintain a good user experience. They don't want any advertisers doing things that put users off and make users on Facebook and Instagram and maybe in the future WhatsApp go "Ah, I don't want to use this platform anymore", that's the thing they're really trying to avoid. And because of that, ad accounts get banned when Facebook thinks that an advertiser within that ad account is going to do something, create ads that's going to lead to a poor user experience.

FAQ

Q: What is the real reason behind Facebook bans?
A: The real reason behind Facebook bans so many ad accounts is not because they don't want small advertisers advertising on the platform. Ad accounts are more likely to get banned if you are a small advertiser.
Q: What are Facebook's objectives and priorities?
A: Facebook or Meta's objective is to generate revenue. They consider advertisers as their customers, not the users. They prioritize retaining users on their platform and maintaining a good user experience.
Q: Why is policing ad content important for Facebook?
A: Policing ad content is important for Facebook to ensure a positive user experience. They aim to prevent advertisers from creating ads that may lead to a poor user experience and drive users away from their platforms.