Have you ever wondered about an opportunity that could rapidly accumulate wealth? Not just any wealth, but millions of dollars! While this opportunity may not be a "pie in the sky," its potential is enough to catch your attention. Today, we're revealing an exciting secret—combining the power of distribution models with Discord Activities to create a new way to profit. Imagine building a simple game with massive viral potential and monetization opportunities, all through a social platform with a huge user base. What kind of returns could you expect? Let's dive into this promising new market and discover how you can capitalize on this opportunity.
Distribution is a business model that delivers products or services from producers to end consumers, using multiple intermediary channels and partners to expand market coverage and sales opportunities. Unlike relying on a single sales approach, distribution broadens product reach by collaborating with various channels, forming a multi-tiered market dissemination network. Distribution can take several forms, such as retail distribution, wholesale distribution, and agent distribution, with each having its specific target audience and operational model.
In the distribution process, manufacturers collaborate with distributors through contracts or agreements, where the distributors are responsible for promoting, selling, and delivering the products. Distributors' role is to move products from the production side of the supply chain to the hands of consumers. Depending on market demands, distributors may use a variety of channels such as online platforms, physical stores, or dealers.
Examples:
A classic example of distribution is Apple. Apple uses collaborations with major retailers, carriers, and online platforms to bring products like iPhones and MacBooks to global consumers. In addition to its own retail stores, Apple relies on global distributors such as Best Buy, Amazon, and Walmart to extend its products to different markets and consumer segments.
Another example is Nike. Nike sells its products not only through its own retail stores but also by collaborating with sports retail giants such as Foot Locker and Decathlon, leveraging their sales networks to quickly bring products to market. Moreover, Nike further expands its market share through online distribution channels, including its website and other e-commerce platforms.
Through these distribution channels, both Apple and Nike can rapidly enter global markets and increase product availability and exposure, thereby boosting sales and brand influence.
The success of a distribution model can often be measured through the following four key variables:
By effectively measuring and optimizing these four variables, the distribution model can better leverage its advantages and help businesses quickly penetrate the market and scale their sales.
And now, Discord Activities is a distribution opportunity that satisfies four variables.
Discord is an instant messaging application originally designed for gamers, aiming to provide an efficient and convenient voice and text chat platform. Since its launch in 2015, Discord has quickly grown into one of the largest social platforms in the world, with over 560 million registered users. It is no longer limited to the gaming community; Discord's user base now includes people from various interest areas, such as artificial intelligence, cryptocurrency, Web3, and other tech enthusiasts. The platform's core features include voice, video, and text chat, allowing users to communicate within private servers with friends or like-minded individuals.
Unlike traditional social platforms, Discord offers users a more private and personalized social space. Users can create and manage their own servers, invite others to join, and build unique community environments. These servers can be used for various purposes, including gaming, activities, meetings, discussions, and even online learning. Discord's openness and flexibility have made it a hub for various interest groups, creators, and developers.
With its powerful features and great user experience, Discord has surpassed being a simple gaming social platform and become a diverse social and entertainment space for users worldwide.
Discord Activities is a feature launched by Discord that allows developers to create and share games within the Discord platform. Initially introduced as an internal feature in 2022, Discord Activities was in beta testing until September 26, 2023, when Discord’s VP of Product, Ben Shanken, announced its global availability to developers. This marked the official commercialization of Discord’s mini-games.
For those unfamiliar with Discord, it is a communication app that allows users to chat via text, voice, or video within private servers. As of 2024, Discord boasts over 560 million registered users, and its community has expanded far beyond the gaming realm to include various topics like artificial intelligence, cryptocurrency, Web3, and other trending subjects. These diverse groups have created a dynamic environment where ideas and conversations thrive.
Currently, more than 25% of Discord’s monthly active users engage with the "Activities" feature, which includes games, music, and utility apps. The mini-game content is the most diverse, with games such as Death by AI, Krunker Strike VRVR, and Farm Merge Valley becoming quite popular.
Discord Activities allows developers to integrate and distribute games directly within the platform, thanks to the embedded App SDK tool. This gives developers the ability to design, share, and monetize their creations, utilizing the platform’s built-in payment infrastructure.
This functionality is similar to how mini-games are integrated into WeChat in China, but Discord’s community is far more enthusiastic about gaming. There is a strong desire to create viral games within this ecosystem, aiming for titles that could achieve massive success, similar to the Chinese hit game Sheep Goes to the Farm.
Additionally, Discord has continuously enhanced its voice chat experience by adding fun and engaging activities, such as the mini-golf game Putt Party, further enriching the social experience on the platform.
Discord Activities offers an exciting opportunity for developers to tap into a highly engaged and rapidly growing user base while monetizing their creative content through an immersive, viral distribution model.
Social Aspect: The primary goal of Discord Activities is to foster user interaction and social engagement. Multiplayer games inherently have a social component, and the Discord Activities SDK makes it easy for developers to embed social sharing features across the entire server network, further enhancing the social nature of the games. This built-in social functionality encourages users to actively engage and share their experiences, thus increasing interaction and user retention on the platform.
Entertainment Value: Discord Activities offers a variety of simple, easy-to-play casual games, similar to the ultra-casual games found in the App Store. These games provide quick, enjoyable entertainment experiences that cater to users seeking short, fun breaks. Their simple design and easy accessibility attract a diverse user base, making them highly engaging for a wide range of players.
Monetization Potential: Discord Activities offers developers significant monetization opportunities. Developers can generate revenue by providing value-added services, such as selling virtual goods, in-game items, or customizations. Many developers have already found substantial success by monetizing their content in this way. These applications, used within text channels, voice chats, or dedicated servers, have high viral potential, allowing them to spread rapidly within the community.
Development Efficiency and Innovation: With continuous improvements in development tools, developers can significantly enhance coding efficiency and leverage creative tools provided by the platform to spark new ideas. Especially with the support of large-scale models, developers can quickly generate creative concepts and bring their product ideas to life. This presents an unprecedented opportunity for developers to capitalize on technological innovation and platform resources to achieve substantial financial rewards.
By selling in-game items, accessories, and other customization options, developers can generate direct revenue and expand their product’s reach through effective social interactions and viral content, creating even more value.
Scale Advantage: Discord boasts a large and rapidly growing user base. In 2023, the platform's monthly active users (MAU) surpassed 150 million, with projections to exceed 200 million in 2024. The total number of registered users has reached 560 million, many of whom are passionate gamers. This provides Discord Activities with a highly active user base, offering extensive market coverage and significant growth potential.
Product-Distribution Fit: Multiplayer games inherently possess a social element, and Discord Activities effectively leverages this by integrating social features with the platform's core offerings. Through the SDK (Software Development Kit) provided by Discord, developers can easily embed social sharing functionalities into their games, enabling seamless interaction across the entire server network. This integration not only enhances the game's distribution but also strengthens user engagement, driving viral growth.
Consumer Willingness: The user base of Discord consists of highly dedicated gamers who have shown strong interest in gaming and are willing to make in-app purchases. Many of these users have already provided their credit card information to Discord for transactions, indicating a high level of willingness to spend. This creates a lucrative market for developers, as these players are accustomed to paying for gaming content and services.
Competitive Density: As Discord Activities is still a relatively new feature, competition in the global market remains relatively low. Although the platform is attracting more developers, the competitive landscape is not yet saturated, offering early entrants a valuable opportunity to capture market share before the space becomes more crowded.
The success of Discord Activities echoes the groundbreaking model pioneered by Zynga's FarmVille on Facebook in 2009. Just as FarmVille leveraged Facebook's massive user base and built-in social features, Discord Activities is positioned to tap into the power of Discord's 560 million registered users and its inherent viral growth capabilities.
The success of FarmVille was largely driven by its seamless integration with Facebook's platform, which allowed users to effortlessly invite friends, share progress, and engage in the game without ever leaving the social network. The game used push notifications to prompt users to return repeatedly, creating a viral loop that drove its rapid expansion. Within less than a year, FarmVille attracted over 80 million active users, transforming social gaming.
Similarly, Discord Activities leverages the platform's expansive reach and social features, combined with its Software Development Kit (SDK) that enables developers to create games directly playable within Discord servers and channels. This integration facilitates the viral spread of games across Discord's highly engaged user base, providing developers with the tools to design and distribute games in an environment that fosters social interaction and community engagement. This model not only enhances user experience but also maximizes the potential for viral growth, as users share and engage with content within their communities.
From an e-commerce perspective, a successful distribution strategy begins with a deep understanding of user behavior on the platform. Discord's user base is highly active and has a strong demand for social interaction. Developers should focus on creating game content that encourages social sharing and group interactions. By embedding social features like inviting friends, sharing progress, and rewarding social behavior, the game can spread quickly through users, generating viral growth.
Discord Activities has an integrated payment system, allowing developers to monetize through virtual goods, items, skins, and other value-added services. Understanding the consumption habits of Discord's user base is crucial. The majority of Discord users are young people and gamers who have a strong willingness to purchase virtual goods. By designing paid content that meets the needs of your target audience, you can effectively increase revenue and foster long-term user engagement.
Discord’s social nature and group interactions present a huge market opportunity for developers. Unlike traditional social platforms, Discord’s servers and channels have higher activity levels and user engagement. Developers can create engaging social activities (such as challenges, leaderboards, team collaborations, etc.) to encourage users to share game content both within and outside the platform, driving organic growth within the community.
To ensure the long-term success of a game, developers need to continuously optimize the user experience. This includes enhancing every aspect, from game design to social interactions, to increase user engagement and satisfaction. By regularly updating content, launching time-limited events, and improving social interaction features, developers can maintain the freshness of the game and encourage sustained participation from users, driving steady growth in both users and revenue.
By combining these strategies, developers can quickly accumulate users and revenue, gaining a long-term market advantage on Discord Activities, an emerging platform.
With the support of large models, developers can significantly enhance both coding efficiency and creativity. Large models can not only automate code generation but also provide inspiration, helping developers quickly generate prototypes for innovative games and applications. This intelligent assistance will greatly accelerate the development process of mini-games and lightweight applications, allowing developers to transform ideas into actual products in a short amount of time.
Furthermore, considering Discord's large user base and highly active community, if 10% of users are willing to pay for games, this translates to around 56 million potential consumers. More importantly, if we narrow the target group to those who are more willing to spend, even if only 1% of users make purchases, this number is enough to generate significant revenue.
Additionally, the willingness to pay in the gaming industry is typically higher than in other sectors, especially in casual and social gaming. With the growing popularity of virtual goods and paid value-added content, Discord offers developers an almost self-sustaining traffic channel without external promotion. Thanks to Discord's unique social nature and viral growth effect, developers can quickly accumulate a large user base and achieve sustainable revenue growth through diversified monetization methods. This model holds great potential and is definitely worth exploring for every developer.
1.What is the distribution model?
The distribution model is a business approach that involves delivering products or services from producers to consumers through multiple intermediaries or channels. It aims to expand market coverage and sales opportunities.
2.How does Discord Activities work as a distribution model?
Discord Activities is a feature within the Discord platform that allows developers to create, share, and monetize games. It provides a built-in social network for games to go viral and reach a massive user base.
3.Why is Discord considered a million-dollar opportunity for developers?
Discord offers a vast and engaged user base, social sharing features, and excellent monetization potential, making it a lucrative platform for developers to create viral games with in-game purchases and other value-added services.
4.How does Discord Activities encourage social interaction?
Discord Activities integrates social features, allowing players to interact with others while playing games. The platform’s SDK enables social sharing across Discord servers, encouraging players to share experiences and drive viral engagement.
5.What is the potential for monetization with Discord Activities?
Discord Activities offers multiple monetization opportunities, including selling virtual goods, in-game items, and customizations. This allows developers to generate revenue from their games, especially within a highly engaged user community.
6.What advantages does Discord Activities offer to developers?
Discord Activities offers four key advantages: a large and growing user base, strong product-distribution fit with its social features, a user base willing to pay for content, and low competition in the early stages. These make it a great opportunity for developers.
7.How can developers capitalize on Discord's user base?
By creating engaging games that encourage social interaction and sharing, developers can tap into Discord's massive and highly engaged user base. This enables rapid game adoption and the potential for viral growth.
8.How does Discord's success resemble Facebook's FarmVille?
Both Discord Activities and FarmVille leverage social features within their platforms to create viral growth. Just as FarmVille used Facebook's social network to drive engagement, Discord Activities uses its platform’s built-in social capabilities to promote game sharing and interaction.
9.What is the future potential of Discord Activities?
With a growing user base and the increasing popularity of gaming and social interaction, Discord Activities has great potential for developers to create viral, profitable games. The platform’s ability to combine entertainment with social features gives it long-term growth potential.
