Payment Models and Sales Models in Affiliate Markering | Affiliate Marketing For Beginners

1. Understanding Payment Models in Affiliate Marketing
2. Exploring Sales Models in Affiliate Marketing
3. Popular Payment Models in Affiliate Marketing
4. Common Sales Models in Affiliate Marketing
5. Additional Sales Models and Payment Methods in Affiliate Marketing
6. FAQ

Understanding Payment Models in Affiliate Marketing

The payment model, we can say, describes the relationship between the Web Master and the CPA Network. We see it in the search bar when selecting offers. It defines what the Web Master is paid for, i.e., combines target actions into categories. These can be registrations, payments, confirmed orders, software installations, etc. Depending on the verticals you work with, you may face different models. Each of them has its own peculiarities and approaches; some are easier to work with, some are more difficult.

Exploring Sales Models in Affiliate Marketing

A sales model, in turn, describes the relationship between a CPA Network and a client. It means a target action that an Advertiser has defined as a conversion or a conditional sale. It can be either a payment by card on the site or email confirmation, etc. Now we will familiarize ourselves with the payment and sales models that occur in various verticals. Then we will talk about the rest. Let's start.

Popular Payment Models in Affiliate Marketing

CPA, the most popular in affiliate marketing. The Advertiser, in this case, pays remuneration for targeted actions performed on their site. Mainly, our task with such offers is to encourage the client to make a targeted action that is directly related to their finances. In Neutra, it can be a direct sale on the site with the entry of bank card data and just a confirmed order.

Common Sales Models in Affiliate Marketing

COD, the most common model in which the publisher receives payment after the user is contacted by phone and confirms the order. In this case, the client doesn't need to give card details on the landing page; this increases conversion. The order itself is paid upon receipt. Among COD offers, we can distinguish three formats which we at Dr. Cash have labeled as full price, low price, and zero price. Low price works in such a way: getting on the landing, the client sees that the full price of the product, for example, $49, is crossed out and next to it stands a price tag of $5.

Additional Sales Models and Payment Methods in Affiliate Marketing

PPC, here we get paid for a call from a call center operator. PPM pays for minutes of conversation with a client. Now let's go over the sales models. SOI - in this case, we pay for the client filling out the form on the Advertiser site. DOI - here we get paid only if after registration, the client confirms their email address by clicking on the link from the email. Form submit - here we get paid for clients who take tests and surveys, but only if they pass till the end. Subscription payment - The Advertiser pays us for the various payment details the customer enters when subscribing.

FAQ

Q: What does the payment model describe in affiliate marketing?

A: The payment model describes the relationship between the Web Master and the CPA Network, defining what the Web Master is paid for and categorizing target actions like registrations, payments, confirmed orders, etc.
Q: How are sales models defined in affiliate marketing?

A: A sales model describes the relationship between a CPA Network and a client, indicating a target action defined as a conversion or conditional sale by the Advertiser, such as a payment by card on the site or email confirmation.
Q: What is the most popular payment model in affiliate marketing?

A: CPA (Cost Per Action) is the most popular payment model in affiliate marketing, where the Advertiser pays for targeted actions performed on their site, often encouraging the client to make a direct sale on the site with financial transactions.
Q: What is the most common sales model in affiliate marketing?

A: COD (Cash On Delivery) is the most common sales model in affiliate marketing, where the publisher receives payment after the user is contacted by phone and confirms the order, without needing to provide card details on the landing page.
Q: What are some additional sales models and payment methods in affiliate marketing?

A: Additional sales models and payment methods include PPC (Pay Per Call), PPM (Pay Per Minute), SOI (Single Opt-In), DOI (Double Opt-In), Form Submit, and Subscription Payment, each with specific criteria for earning payouts.