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Day 245 marks a significant milestone in the journey of making money from scratch. The focus has shifted towards establishing a gaming studio, transitioning into gaming YouTubers. While the dream of earning a living through gaming is still in the works, the immediate priority is to secure more pressure washing jobs, which have been neglected for months.
To revive the pressure washing business, paid ads have been implemented. The initial results show one lead from the ads, prompting a follow-up call. The pricing strategy is crucial, with a minimum charge of £300 for services, which includes additional offers to entice potential customers.
After running ads, the click-through rate and conversion rates are analyzed. The current lead conversion rate stands at nearly 1%, indicating that while the ads attract clicks, the landing page may not be compelling enough. Adjustments to the landing page, such as removing pricing details, are considered to improve customer engagement.
As the month begins, a reassessment of personal living costs is necessary. The previous monthly cost of £2,300 is adjusted to £1,600 for personal expenses and £700 for office rent. This change reflects the evolving nature of the business, as the gaming setup has become integral to operations.
In just three days of filming gaming videos, eight videos have been completed. The workflow involves filming multiple sessions and editing simultaneously, showcasing efficient content creation strategies that can help grow the gaming channel.
The results from the first 12 ads reveal varying click-through rates. The most effective ad copy significantly outperforms others, indicating that small changes in messaging can lead to substantial differences in lead acquisition costs. This insight will guide future ad strategies.
A new lead from the pressure washing ads has resulted in a small job being booked at the minimum charge. This success demonstrates the effectiveness of the ads in generating business, even if the initial customer acquisition cost is high.
An oversight in ad management led to additional leads being generated overnight. Despite a daily ad spend limit, the current strategy is yielding two leads per day, which could lead to consistent sales if the close rate improves.
While filming gaming content, technical difficulties arose, resulting in lost footage. Despite this setback, the first long-form video and shorts have been released, with the shorts performing well in terms of views, indicating potential for growth in the gaming channel.
The monthly living costs have resulted in a net loss, impacting the overall bank balance. As the pressure washing business seeks to stabilize, the focus remains on balancing expenses while growing the gaming channel. The journey continues with optimism for future success.
Q: What is the current focus of the journey?
A: The current focus is on establishing a gaming studio and transitioning into gaming YouTubers while also securing more pressure washing jobs.
Q: How are paid ads being utilized for the pressure washing business?
A: Paid ads have been implemented to revive the pressure washing business, resulting in one lead so far.
Q: What is the current lead conversion rate from the ads?
A: The current lead conversion rate stands at nearly 1%, indicating that while ads attract clicks, the landing page may need improvements.
Q: How have personal living costs changed recently?
A: Personal living costs have been adjusted from £2,300 to £1,600 for personal expenses and £700 for office rent.
Q: What progress has been made in content creation?
A: In just three days of filming, eight gaming videos have been completed, showcasing efficient content creation strategies.
Q: What insights were gained from analyzing ad results?
A: The analysis revealed that small changes in ad copy can lead to substantial differences in lead acquisition costs.
Q: What was the outcome of the new lead from the pressure washing ads?
A: A new lead resulted in a small job being booked at the minimum charge, demonstrating the effectiveness of the ads.
Q: What unexpected event occurred with the ad management?
A: An oversight in ad management led to additional leads being generated overnight, resulting in two leads per day.
Q: What challenges were faced during content creation?
A: Technical difficulties arose while filming, resulting in lost footage, but the first long-form video and shorts have been released.
Q: What is the financial overview of the current situation?
A: The monthly living costs have resulted in a net loss, impacting the bank balance, while efforts continue to stabilize the pressure washing business and grow the gaming channel.