So I have a fun story for you. In August this year, I made around 1,600 pounds on my YouTube channel. The following month, September, I made almost 4,000 pounds on my YouTube channel. And right now, I'm sitting here in the month of October on track to make around 4,000 pounds again from my YouTube channel. How is it that I went from earning around 1,600 pounds consecutively for a few months all the way to 4,000 pounds on YouTube in the span of 30 days? Well, I'm sure you've guessed it. That is what today's video is all about. So stick with me!
But also, if you like this type of content, then be sure to hit the Subscribe button because I upload videos like this every single week. Now, the reason why my change in income from my YouTube channel is worth a whole video is because this increase wasn't just a random thing that happened to my YouTube channel. Like, it wasn't like, "Oh, my videos aren't doing well... Oh, and now they are." And there was no reason behind the change, right? This was completely intentional. I noticed that my channel was pretty stagnant and it wasn't doing anything incredible. So, I therefore took the time out to come up with a plan of action to revitalize my channel and give it a new lease of life. So, I want to break down the exact things and the exact steps that I took in order to get my channel to a place where it's generating over 200,000 views every single month and also it is now making 4,000 pounds a month. I still can't believe that's the number. I will never get my head around that.
Alright, so what is the first thing I did? The first thing I did is I headed into my analytics. Now, this is why I recommend anyone start when they are going for a phase where they think their YouTube channel just isn't performing as well as they'd like it to perform. Or even if your channel is performing well and you just know that it could do even better, you want to start with your analytics because this is really where you're going to find out what's working and what's not working on your channel. So when I dove into my analytics, I came to a shocking discovery and that discovery was that my click-through rate was low.
So when I noticed that my click-through rate was lower than usual, I realized that I need to do something about it. I know what you're thinking, right? What's a low click-through rate? And unfortunately, it's difficult for me to tell you what your click-through rate should be without me knowing more information about your personal channel. And the reason why is because a healthy click-through rate will depend on how many people are actually seeing your videos. So let me take you behind the scenes of my YouTube analytics just to show you an example.
Well, one of the main drivers for having a high or low or a mediocre click-through rate is your thumbnails. So the first thing I did was I had a look at my thumbnails and I had a think about how I could potentially change them. And I very quickly realized that whilst I loved my old design, it was getting a bit stale. Like I had consistently used that branding and that design since 2020 and it was actually time for a bit of a refresh. My personal brand had a refresh within that time, but I had never refreshed the design of my thumbnails.
The next thing that I did is I revisited a strategy that I used when I first started my YouTube channel. Now, if you're not familiar with my journey, I started my YouTube channel in November 2020. Oh my God, it's like the two-year anniversary. I just realized. Maybe I should get like a cake or something. So I started my YouTube channel back in November 2020. And within six months, I got monetized. Seven months after that, I handed in my notice and I quit my full-time job.
The final thing that I did was a bit personal and it was a bit internal. I had to kind of take a look at myself, take a long—car, what's the word—long hard look at myself. I think that's the phrase. And ask myself, "Is there anything that has changed about me during these months where my channel wasn't performing exceptionally well that maybe I need to work on?" And to be honest, the answer was yes. I was working on a project that was draining me. It was taking up so much of my time.
Q: How did the creator increase their YouTube earnings within a span of 30 days?
A: The creator went from earning around 1,600 pounds consecutively for a few months to almost 4,000 pounds in just 30 days by implementing intentional strategies for channel growth.
Q: What was the creator's approach to revitalizing their YouTube channel?
A: The creator noticed that their channel was stagnant and intentionally came up with a plan of action to revitalize the channel, focusing on generating more views and increasing earnings.
Q: What was the shocking discovery the creator made when analyzing their analytics?
A: The creator discovered that their click-through rate was low, which led them to focus on improving this metric to enhance the channel's performance.
Q: How did the creator improve their click-through rate?
A: The creator focused on redesigning thumbnails to make them more appealing and engaging, ultimately boosting their click-through rate and viewership.
Q: What strategy did the creator revisit to further enhance their YouTube channel?
A: The creator revisited a strategy they used when they first started their YouTube channel, adapting and evolving it to suit the current needs of the channel for growth.
Q: What personal aspect did the creator work on to improve their channel's performance?
A: The creator engaged in self-reflection and identified that a draining project was affecting their energy and focus, leading them to address this internal factor to improve their overall performance.
