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What Every Marketer Can Learn From Politicians On Social Media | GaryVee CNBC Squawk Box Interview

#Digital marketing
2024-12-10 09:2412 min read

Content Introduction

This text outlines a discussion on the impact of social media on political campaigns, particularly comparing the elections of Barack Obama and Donald Trump. It suggests that the success of these campaigns was significantly influenced by their use of social media, with Obama’s historic 2008 campaign being a precursor to Trump’s 2016 strategy. The speaker emphasizes the importance of attention in social media marketing and the tendency for society to underestimate its power. The conversation further delves into themes of hope, negativity, and societal accountability in the context of voting behavior and campaign strategies, suggesting that current political climates lack the optimism seen in previous elections. The speaker also highlights the potential for social media to effectively engage younger generations, pointing out that impressions from platforms like Facebook may hold more value than traditional advertising formats.

Key Information

  • The speaker expresses disbelief that people don't understand the impact of social media on the outcomes of the Obama and Trump presidential elections.
  • The Obama campaign's use of Facebook in 2008 is described as historic, setting a precedent for social media utilization in future elections, especially with Trump's use of Twitter in 2016.
  • There's a perception that society underestimates the scale and power of social media in engaging consumers, emphasizing the importance of effectively creating and executing communication strategies to capture attention.
  • The speaker believes that hope and optimism are essential elements in political messaging, contrasting them with fear and negativity, which are perceived as easier emotions to evoke.
  • The influence of social media on elections today is highlighted, with the suggestion that current elections lack the same sense of hope present in past campaigns.
  • There is mention of the changing landscape of political campaigning, particularly in relation to influencer involvement and the effectiveness of social media ads compared to traditional advertising methods.
  • The conversation shifts to the importance of accountability in politics, urging individuals to reflect on their own biases and the impact of media on public perception.

Timeline Analysis

Content Keywords

Social Media Impact on Elections

The elections of Obama and Trump were heavily influenced by social media, particularly how the Obama campaign utilized Facebook in 2008 and the Trump campaign leveraged Twitter in 2016.

Hope and Optimism in Politics

The speaker discusses that hope and optimism drive voter engagement, especially among young voters, contrasting with the current climate of fear and negativity.

Empowerment Through Communication

The ability to create, communicate, and execute effective messages is presented as a vital skill for gaining attention in today's media landscape.

Influence of Social Media on Voter Behavior

The current political climate is increasingly polarized, with voters often resistant to changing their minds, despite social media's pervasive influence.

Advertising on Social Media

The discussion highlights that organic reach on platforms like Facebook is significantly underpriced compared to traditional media, emphasizing the value of social media marketing.

Future of Campaign Strategies

The conversation hints at evolving campaign strategies, suggesting candidates need to adapt by leveraging social media effectively to resonate with voters.

Critique of Candidate Campaigns

The speaker critiques both major campaigns as underperforming on platforms like LinkedIn and Facebook, indicating missed opportunities for engagement.

Accountability in Political Messaging

There's a call for societal accountability in political messaging, emphasizing the role of media and public perception in shaping candidates' images.

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