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Understanding Fingerprint: The Future of Online Identification

#Digital Fingerprint
2024-12-12 09:509 min read

Content Introduction

This introduction video explains the functionalities of the fingerprint platform, a SaaS product designed for identifying web browsers and online devices to enhance user experience. The overview includes what fingerprint is and isn't, emphasizing that it is not a biometric product or a tool for cross-site tracking. The video outlines two key offerings: identification, which generates unique identifiers for devices accessing websites, and smart signals, which provides detailed insights about visitor behaviors. The presenter explains that fingerprint focuses solely on device intelligence and aims to provide accurate information to businesses for fraud prevention, improving user experiences, and identifying suspicious users. It highlights the flexibility of these services to cater to different business needs and encourages viewers to try a free trial to experience the benefits firsthand.

Key Information

  • The video introduces the product called Fingerprint, explaining its purpose, solutions, and benefits over the next five minutes.
  • Fingerprint is a SaaS platform that helps companies identify web browsers and devices to gain actionable insights about website visitors.
  • The platform offers two main products: Identification and Smart Signals, focusing mainly on device interactions rather than biometric data.
  • Fingerprint allows the generation of unique device identifiers and distinguishes between devices, ensuring high accuracy even with browser updates or VPN usage.
  • The Smart Signals product enhances visitor insights by providing additional attributes including VPN status, device security, and potential fraud detection.
  • Fingerprint does not track users across sites, does not collect personal information about users, and is designed for improving user experience and fraud prevention.
  • Various examples demonstrate how Fingerprint can reduce login friction, potentially prevent account takeovers, and combat coupon or promo abuse.

Timeline Analysis

Content Keywords

Fingerprint

Fingerprint is a Software as a Service (SaaS) platform that helps companies identify web browsers and online devices, offering actionable insights into website visitors. It provides two main products: Identification, which generates unique identifiers or device fingerprints for web and mobile devices; and Smart Signals, which enhances visitor insights by providing additional attributes about the visitors’ devices.

Identification

The Identification feature allows users to generate a unique identifier associated with a specific web or mobile device by analyzing various attributes such as operating systems, language settings, fonts, and screen resolutions. This feature can recognize return visitors with a high accuracy rate.

Smart Signals

Smart Signals enhances insights by providing information about how visitors connect to the website, such as whether they are using a VPN or if the device is jailbroken. This includes additional details that help in identifying non-human traffic and improving overall website security.

Misconceptions

Fingerprint is not a biometric product; it does not involve human fingerprint scanning, nor does it support cross-site tracking. The platform works within the context of one site, assigning unique identifiers for the same device across different sessions but keeping identifiers separate for different sites.

Fraud Prevention Use Cases

The platform offers patterns for preventing account takeovers and sharing by counting the number of device identifiers associated with one user. It identifies when user activity patterns deviate from the norm, which may indicate unauthorized access or potential fraud.

Integration

Fingerprint products can be integrated easily into any system using a JavaScript snippet and a dedicated API. The tools are designed to provide businesses with highly accurate information that aids in identifying suspicious users and improving user experience.

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