EN

The One Social Media Strategy Every Referral-Based Real Estate Agent Needs

#Social Media Marketing
2025-05-20 15:139 min read

Content Introduction

In this video, real estate agent and coach Stephanie Lugo discusses effective strategies for leveraging social media to generate leads. She emphasizes the importance of engaging content over mere posting, advocating for creating conversations and connections with potential clients on platforms like Instagram. Lugo stresses that social media should not be a time-waster but a vital tool for establishing relationships that can lead to actual sales. She introduces her program, the Market Authority Academy, which focuses on helping referral-based real estate agents build sustainable systems that attract clients without overwhelming complexities. At the core of her advice is a focus on intentional engagement and precise messaging that resonates with ideal clients. Throughout the video, Lugo provides actionable tips, encourages viewers to take initiative, and invites them to book a free strategy session to enhance their social media effectiveness for business growth.

Key Information

  • Engaging effectively on social media is essential for real estate agents to generate leads.
  • Social media is not just about posting content; successful engagement comes from creating conversations and connections.
  • Real estate agents should prioritize quality interactions over random posting to attract potential clients.
  • Utilizing polls, question boxes, and interactive stickers on platforms like Instagram can increase engagement.
  • A structured approach to social media, including using a CRM system, can help agents manage their leads more effectively.
  • The focus should be on attracting the right clients through targeted messaging that resonates with them.
  • Developing a strategy for content creation that includes clear calls to action can lead to more successful client interactions.
  • Building a referral-driven business with a focus on client experience is key to success in real estate.

Timeline Analysis

Content Keywords

Social Media Marketing

This video emphasizes the importance of social media for real estate agents, outlining strategies for generating leads through engagement rather than random postings. It highlights the shift towards creating meaningful conversations and connections with potential clients in 2025.

Engagement Techniques

The speaker encourages real estate agents to focus on engagement techniques, using tools such as polls and question boxes on platforms like Instagram to foster interaction. The intent is to turn casual social media interactions into actual client conversations.

Client Relationships

Discussion on moving clients off social media platforms into more controlled environments, facilitating meaningful conversations, and using CRM systems to manage client interactions effectively.

Market Authority Academy

Stephanie Lugo introduces her coaching program, aimed at helping referral-based real estate agents implement sustainable systems that attract clients without chasing leads, emphasizing a strategic approach to social media.

Content Creation

The video includes strategies for creating targeted content that resonates with ideal clients, showcasing the need for precision messaging that aligns with client needs.

Free Strategy Session

Lugo offers viewers a chance to book a free strategy session to map out their social media and business strategies, encouraging action-oriented discussions.

Related questions&answers

What is the main message of the video?

The video emphasizes the importance of using social media effectively to generate leads and create connections, rather than just posting randomly.

What does Stephanie Lugo suggest for real estate agents struggling on Instagram?

She suggests that they need to be intentional about their engagement and start creating conversations instead of just posting content without a plan.

How can social media be used effectively according to the video?

Social media can be effectively used by creating engagement, connecting with clients, and having clear calls to action that guide potential leads into a private conversation.

What are the three core systems mentioned?

The three core systems are marketing and lead generation, the client journey, and time and task management.

What should be done after connecting with people on social media?

After connecting, it's important to move the conversation off the platform and engage with leads in a more personalized manner, such as through phone calls or scheduling meetings.

What is emphasized as a common misconception among real estate agents?

Many agents believe that growing their business means hustling harder, but Stephanie emphasizes that it’s about attracting the right clients instead.

What is the purpose of engaging with viewers on social media?

The purpose is to attract potential clients and initiate meaningful conversations that can lead to business opportunities.

What does Stephanie Lugo say about templates and content creation?

She states that while using templates can help in content creation, agents must ensure their messaging is precise and targeted to attract their ideal clients.

What kind of strategy session does Stephanie offer?

Stephanie offers a free strategy session to help agents map out their next steps in effectively using social media for their real estate business.

How should agents view social media, according to Stephanie?

Agents should view social media as a tool for attracting business rather than just posting content without strategy.

What is an important action to take during conversations on social media?

An important action is to send links for scheduling calls or appointments, ensuring the lead transitions from online interaction to a personal conversation.

More video recommendations