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Should You Start Over on Instagram? | Is Your Music Producer Account Dead?

#Social Media Marketing
2025-07-22 15:429 min read

Content Introduction

In this video, Graeme discusses the challenges of low engagement on Instagram, particularly for DJs and music producers. He breaks down myths related to follower count and emphasizes the importance of audience quality over quantity. By explaining how algorithms work, he highlights the impact of 'ghost followers' and inconsistent content on reach. Graeme argues for the possibility of restarting an Instagram account with a clear, focused strategy to build a genuine audience. He provides a checklist to help evaluate whether to rebuild or repair an existing account, along with real-life examples to illustrate his points. Ultimately, he advocates for starting anew with a clearer purpose and creating engaging, authentic content.

Key Information

  • The speaker provides insights on why some Instagram accounts experience low engagement, using the metaphor of a DJ whose account might be 'dead'.
  • Key factors contributing to this issue include outdated follower bases, mixed content that confuses the algorithm, and ineffective engagement strategies.
  • The speaker emphasizes the importance of targeting a relevant audience and adjusting content to attract genuine interest in order to improve engagement.
  • He suggests that starting anew can help build a clearer presence that aligns with current interests and content strategies.
  • A checklist to assess if one should restart an Instagram account is introduced, encouraging honest self-evaluation of current strategies and content.

Timeline Analysis

Content Keywords

Instagram Engagement

The video discusses issues related to low engagement on Instagram accounts, positing that many users may struggle with reach, growth, and interaction due to outdated tactics, ghost followers, or irrelevant content. It emphasizes the importance of clarity and consistency in content creation and encourages artists, especially DJs, to clearly define their niche and audience for better algorithm performance.

Algorithm Awareness

The video elaborates on how Instagram's algorithm functions, noting that it prioritizes content that receives genuine engagement. As a result, accounts filled with ghost followers or irrelevant posts might see a decline in visibility. It stresses the need for users to evaluate whether their current strategy is aligned with their artistic goals and audience expectations.

Rebuilding Instagram Accounts

It suggests that sometimes starting over with a new Instagram account can be more beneficial than trying to fix existing problems. Users are encouraged to restart with a clear focus to better interact with the algorithm and potentially achieve a more engaged following.

Content Strategy

The narration emphasizes formulating a strategy for content that is engaging and relevant to the target audience, suggesting that artists should create content that resonates, such as behind-the-scenes looks or real-time reactions, rather than relying on filler or promotional posts.

Audience Engagement Metrics

The speaker provides a checklist for assessing whether an account should be rebuilt or re-strategized, focusing on analyzing engagement rates and content type as indicators of an account's health and audience connection.

Community Building

The importance of building a community around relevant and engaging content is highlighted. The videos encourage users to analyze their engagement metrics and ensure their content is being shown to the right audience.

Related questions&answers

Why do I feel that my Instagram account is dead?

Your account might seem dead due to low reach, engagement, and growth which could be caused by an unengaged follower base or inconsistent content posting.

What are some signs that I need to restart my Instagram account?

Signs include having ghost followers, low engagement rates, missing features, inconsistent content, and not resonating with your audience.

How can I check if I need to restart my account?

Evaluate your engagement rates, the age of your account, the nature of your followers, and the relevance of your content.

What does signal clarity mean on Instagram?

Signal clarity refers to the algorithm's ability to understand who your content is for and why people engage with it. The clearer your signals, the better your engagement.

What should I focus on to increase my Instagram engagement?

Focus on creating consistent, engaging content that resonates with your target audience, and aim for clarity over volume in your posts.

How often should I post on Instagram for optimal engagement?

Aim to post at least three to five feed posts per week with intention, avoiding filler content.

Is it better to clean up my old account or start anew?

Starting fresh can sometimes provide a clean slate for better engagement, but it's essential to assess if your old account can still serve a purpose.

What kind of content should I post on my DJ account?

Post content that showcases your music, engages your audience, such as DJ clips, behind-the-scenes moments, and reactions, to build a connected community.

How can I determine if my follower base is healthy?

Evaluate the engagement levels of your followers; if you have low interactions despite a high follower count, you may have ghost followers affecting your visibility.

What role does audience engagement play in how the algorithm perceives my account?

The algorithm favors accounts that generate engagement; if your account shows low interaction rates, it may signal to the algorithm to reduce your content's visibility.

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