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Nonprofit Social Media Hacks: Boost Engagement & Donations with These Easy Tips

#Social Media Marketing
2025-06-10 18:079 min read

Content Introduction

In this video, Kelly, the CEO of Nonprofit Marketing Nerds, offers insights on improving social media marketing for nonprofits effectively and efficiently. She emphasizes the importance of authenticity, consistency in messaging, and actively engaging with audiences rather than relying solely on traditional outreach. Kelly introduces the concept of a 'marketing dump,' which involves posting three to five diverse images reflecting an organization's mission and impact. She advocates for the use of live videos to build trust and connect with donors and constituents. The video also highlights the significance of reposting effective past content and reassures nonprofits that it's okay to repeat successful messaging. By following these strategies—including utilizing AI tools and engaging storytelling—organizations can enhance their social media presence and develop deeper connections with their audiences. Ultimately, Kelly encourages viewers to consider a free discovery call for personalized social media strategy guidance.

Key Information

  • The discussion focuses on how nonprofits can enhance their social media marketing with time efficiency for greater impact.
  • Kelly, the CEO of Nonprofit Marketing Nerds, emphasizes that nonprofits can DIY their social media by sharing impactful stories and maintaining proactive engagement.
  • Consistency in tone and message is vital, with a suggestion to share social media content in a simplified way, such as using photo dumps to showcase diverse faces and voices.
  • Live communication, where real people connect with the audience, is proposed as an effective strategy that builds trust and engagement.
  • Repurposing existing relevant content is advised, especially evergreen posts, to maintain an active social media presence without heavy time investments.
  • It’s mentioned that organizations engaging consistently through live videos can develop deeper donor relationships, increase engagement, and expand their audience.

Timeline Analysis

Content Keywords

Social Media Marketing

The script discusses effective strategies for improving social media marketing for organizations, particularly nonprofits, emphasizing the importance of time efficiency for greater impact.

DIY Marketing

The speaker introduces their role as the CEO of Nonprofit Marketing Nerds, where they help organizations create effective marketing strategies and share their stories through DIY social media tactics.

Social Media Audit

A segment discusses conducting a social media audit to identify effective practices, such as maintaining consistent tone and proactive engagement rather than reactive outreach.

Content Creation

The speaker suggests using a 'photo dump' method, which involves sharing diverse images that represent the organization's impact and message, alongside proactive reminders about their mission.

Live Video Engagement

The importance of live video content is highlighted as a way to build trust and engagement with the audience, suggesting that organizations should regularly communicate through live sessions.

ChatGPT Usage

The script advises organizations to treat AI tools like ChatGPT as employees, encouraging proper training to assist in creating compelling and relevant social media content.

Evergreen Content

A tip is shared about reposting evergreen content that has historically engaged audiences, emphasizing that previous effective posts can still resonate.

Social Media Algorithm

The script explains how increased engagement helps content appear more in feeds, stressing the importance of understanding social media algorithms for greater reach.

Authenticity

The speaker promotes an authentic approach to social media, suggesting that real stories and voices can enhance connections with the target audience.

Marketing Strategy

The script offers strategies on how to execute efficient marketing efforts with minimal time investment while advocating for DIY approaches for nonprofit storytelling.

Related questions&answers

What is the main focus of your social media marketing strategies?

We help nonprofits tell their story and DIY their social media with marketing that works.

How can nonprofits improve their social media presence?

By engaging authentically with their audience, using consistent voice and visuals, and being proactive in their marketing efforts.

What is a 'photo dump' in social media context?

'Photo dump' refers to posting three to five diverse pictures that show faces and voices of the organization.

How often should nonprofits post on social media?

Nonprofits should aim to post at least once a week to maintain engagement.

What role does live video play in nonprofit marketing?

Consistent live video establishes trust and creates a more authentic connection with the audience.

What can nonprofits do if they don't have much time for social media management?

They can repost content that has previously performed well, especially evergreen content.

How many times should a message be repeated for it to be memorable?

Research suggests a message needs to be communicated 7 to 11 times before people remember it.

How can AI tools assist nonprofits in social media marketing?

AI tools can be used as an additional employee to enhance content creation and engagement strategies.

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