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Most Amazon Sellers Forget This PPC Strategy on Prime Day!

#E-commerce
2025-07-16 12:147 min read

Content Introduction

This video discusses key strategies for Amazon sellers during Prime Day, highlighting the importance of maximizing sales while being aware of common pitfalls. The speaker emphasizes that many sellers overlook critical aspects that can lead to substantial revenue loss. They offer insights on using suggested bids effectively based on historical data, creating separate campaigns for event-related keywords, and implementing remarketing strategies. Viewers are encouraged to run promotions shortly after Prime Day to capture shoppers who missed deals during the event. The speaker concludes by inviting viewers to reach out for further clarification and assistance.

Key Information

  • Prime Day is crucial for Amazon sellers, but many forget important strategies that can cost them revenue.
  • The video covers essential points for maximizing sales during Prime Day, including suggested bidding strategies.
  • Sellers should analyze the performance of their keywords and campaigns before Prime Day.
  • Creating separate campaigns for seasonal events, such as Prime Day, can help control costs and improve performance.
  • Building remarketing strategies before and after Prime Day is essential for gaining visibility and boosting sales.
  • Running coupons and discounts during the event and in subsequent days can attract shoppers who missed out.

Timeline Analysis

Content Keywords

Amazon Prime Day

Prime Day is a significant opportunity for Amazon sellers, who often overlook critical strategies that could lead to missed revenue. The video addresses essential points about maximizing sales during this period.

Suggested Bids

Sellers frequently use suggested bids without analyzing their performance data. The video emphasizes the importance of reviewing past campaign data to make informed bidding decisions and optimize keyword targeting.

Campaign Creation

The video discusses the common mistake of adding event-related keywords to existing campaigns rather than creating separate campaigns for more effective management, especially around Prime Day.

Remarketing Campaigns

It is vital for sellers to create remarketing campaigns before and after Prime Day to enhance visibility and target audiences who have shown interest in their products.

Coupons and Discounts

Sellers are encouraged to run coupons or discounts not only during Prime Day but also for several days afterward to capitalize on shoppers still looking for deals.

Related questions&answers

What is Prime Day for Amazon sellers?

Prime Day is a significant sales event for Amazon sellers, providing an opportunity to increase their sales and visibility.

What is a critical point that sellers often forget during Prime Day?

Sellers often forget to check their suggested bids and previous campaign data, which can cost them thousands in missed revenue.

How should sellers approach suggested bids?

Sellers should not use suggested bids blindly; instead, they need to review previous campaign data to determine which keywords are performing well.

What should sellers do if they have many keywords in their campaign?

Sellers should analyze the performance of their keywords, identify those generating good sales, and adjust their bids accordingly.

What is the importance of creating a separate campaign for Prime Day?

Creating a separate campaign for Prime Day allows sellers to better manage their budgets and avoid spending too much on underperforming keywords.

Why is remarketing important for sellers?

Remarketing is essential for targeting audiences who have previously viewed products, increasing visibility and sales during key events like Prime Day.

What strategy should sellers consider for coupons and discounts during Prime Day?

Sellers should consider running coupons or discounts during Prime Day and for a few days afterward to capture shoppers who may have missed out.

How can sellers track their campaign performance?

Sellers should regularly check their campaign data, including keyword performance and cost-per-click, to make necessary adjustments.

What is a suggested initial bid rate for a new campaign?

A best practice is to start with a lower bid rate, such as 50 cents, and increase it based on performance metrics.

What should sellers do if they need more assistance?

Sellers can reach out for help or clarification by leaving comments or emailing info@iconclipips.com.

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