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How You NEED to Change Your Social Media Strategy in 2025

#Social Media Marketing
2025-05-20 14:247 min read

Content Introduction

In this video, social media manager Mill discusses key changes to social media strategies for 2025. With only two months left in the year, Mill emphasizes the need for adapting to ongoing changes in social media landscapes. The video covers essential tactics such as solidifying content libraries, involving founders and team members as brand faces, and transitioning beyond traditional social media services. Mill also mentions the importance of being open-minded and experimenting with new approaches, such as vertical video formats, to stay ahead. He encourages social media managers to establish multiple channels for effective marketing, highlighting the necessity of an integrated strategy to ensure clients achieve real results. The video wraps up with an invitation to explore additional resources and strategies through his membership platform.

Key Information

  • The speaker is discussing changes in social media strategies as we approach 2025.
  • Emphasizes the need for social media managers to adapt to the evolving nature of social media.
  • Highlights the importance of creating content libraries for effective content management.
  • Encourages social media managers to secure content from clients and charge for additional services.
  • Recommends involving company founders in social media efforts for better engagement and results.
  • Stresses the importance of being open-minded and willing to experiment with new formats and features.
  • Underlines the necessity of expanding beyond traditional social media management to include PR and marketing services.
  • Suggests using multiple channels and optimized websites to enhance marketing efforts.
  • Encourages continuous learning and strategy adjustments to keep up with changes in social media.

Timeline Analysis

Content Keywords

2025 Social Media Strategy

With the year 2025 fast approaching, social media management is evolving significantly. The video outlines how social media strategies will be adapted in 2025 to achieve better results for clients, emphasizing the importance of content libraries and foundational strategies.

Content Libraries

The speaker emphasizes the importance of building and utilizing content libraries to streamline the process of obtaining assets from clients, which is a significant pain point for social media managers.

Personal Branding vs. Corporate Branding

The video discusses the distinction between personal and corporate brands, highlighting that personal brands perform better and should be more heavily involved in social media strategies to yield better results.

Open-mindedness in Strategy

Being open-minded about evolving strategies and content formats is crucial for social media success in 2025. The speaker stresses the need to adapt and experiment with new trends and platforms that may shift in the coming year.

Integrating Multiple Channels

To achieve social media success, integrating multiple channels such as email marketing and optimized web traffic strategies is essential. The video advocates for a holistic marketing approach.

Client Management and Training

The speaker notes the necessity for social media managers to manage client accounts effectively, often through workshops and training to develop strong personal brands that reflect positively on corporate goals.

Experimentation and Results

Emphasizing the importance of experimenting with new features and strategies, the speaker encourages viewers to push past failures to discover what truly works for their client bases.

Changes to Social Media Services

Social media service offerings will change in 2025, including the need for managers to evolve their strategies. The speaker suggests diversifying services beyond traditional social media management to improve client satisfaction.

Related questions&answers

What is changing in social media strategy for 2025?

Social media strategy is evolving every year, and in 2025, it is essential to nail down content libraries, get founders involved, and be open-minded about new formats and platforms.

Why are content libraries important for social media managers?

Content libraries help social media managers efficiently access and use past content, making it easier to generate new content and provide better results for clients.

How can social media managers ensure they are charging appropriately?

Social media managers should ensure they charge clients based on the services provided, including content creation, collaborations, and the management of multiple channels.

What should managers do if their client has no content?

Managers should guide their clients to get content created, such as photos or videos, and ensure it's part of their ongoing social media strategy.

How can managers adapt to changes in social media platforms?

Being open-minded and willing to experiment with new content types and platform features is essential for adapting to changes in social media.

What strategies can improve visibility for brands in 2025?

Expanding beyond traditional services, incorporating PR, and utilizing email marketing funnels can enhance a brand's visibility and success on social media.

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