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How We Create 1,000+ Posts Monthly & Dominate Social Media with the 747 Strategy – Steal This System

#Social Media Marketing
2025-05-20 14:479 min read

Content Introduction

In this video, Matt Coffman, CEO of Prop Ventures, discusses a proven marketing strategy termed "747 strategy" that focuses on high volume and high-quality content distribution across social media. Over 15 years, Coffman has successfully scaled numerous brands into multi-million dollar success stories. The 747 strategy involves consistently posting content, maximizing visibility and engagement to convert audiences into paying customers. Matt outlines a detailed workflow that includes client onboarding, content creation, and the use of tools such as ClickUp and Metricool for streamlining processes. The goal is to automate content distribution efficiently, ensuring continual improvement while generating insights for clients on their marketing efforts. The video serves as an overview of the seven essential components of the 747 strategy, aiming to empower businesses to enhance their content marketing strategies and achieve significant growth.

Key Information

  • The 747 strategy focuses on high volume, high quantity content distribution.
  • Social media's effectiveness is significantly linked to the frequency of posts.
  • Consistency in posting helps maximize visibility, engagement, and potential customer conversion.
  • Entering a discovery phase is crucial during client onboarding to gather essential content and information.
  • The presented workflow covers processes from client onboarding through content creation, editing, approval, and publication.
  • The use of AI tools is incorporated to streamline the production of short-form videos from long-form content.
  • The goal of the strategy is continuous improvement and efficient automation for better client outcomes.

Timeline Analysis

Content Keywords

747 Strategy

The 747 strategy is a high volume, high quantity approach to content distribution, designed to maximize visibility and audience engagement across multiple social media platforms.

Content Marketing

The speaker outlines the importance of a content marketing strategy that includes a detailed workflow for creating and distributing content effectively across various platforms.

Social Media Engagement

The video emphasizes the need for consistent and frequent posting to reach wider audiences, boost engagement, and create opportunities to convert customers.

Client Onboarding Process

The onboarding process involves understanding client needs, setting up necessary accounts, and creating a detailed discovery phase to align on content strategy.

Long Form Content Creation

The process of creating long form content includes producing 20 to 30 minute videos that are later edited and transformed into multiple shorter clips for wider distribution.

AI Tools in Content Production

The use of AI tools to efficiently cut long videos into short clips and manage the content production process effectively.

Performance Monitoring

Continuous improvement relies on monitoring performance data from various social media engagements, providing insights to clients for better strategy adjustments.

Content Distribution Channels

Outlining the various channels for content distribution and the benefits of automation in managing those postings to enhance visibility and audience reach.

Client Collaboration

Encouraging collaboration with clients for approvals and feedback during the content production process ensures alignment and satisfaction with the final outputs.

Related questions&answers

What is the 747 strategy?

The 747 strategy is a high volume, high quantity approach to content distribution, designed to maximize visibility, audience engagements, and growth across multiple social media channels.

How long has the speaker been in the industry?

The speaker has been in the industry for over 15 years.

What are the main components of content distribution?

The main components of content distribution include having a consistent posting schedule, analyzing algorithms that favor frequent posting, and producing high-quality content.

What role do social media algorithms play?

Social media algorithms favor frequent and consistent content posting, which significantly boosts visibility and engagement.

What is the importance of posting frequency?

Posting frequently increases chances of reaching the right audiences, enhances engagement, and ultimately leads to more conversion opportunities.

What is the onboarding process for new clients?

The onboarding process begins with discovery, gathering essential information from clients, and setting expectations to ensure agreements to start the content production.

What tools are used for managing projects?

The tool used for managing projects is ClickUp, which helps streamline workflow and maintain organization in content production.

What happens after the long-form content is approved?

Once the long-form content is approved, it goes into production, and shorter clips are created from it for distribution.

How is short-form content derived from long-form content?

Short-form content is created by cutting long-form videos into smaller clips, often highlighting essential parts for easier consumption.

What are the key outcomes expected from the content marketing strategy?

Key outcomes include increased visibility, audience engagement, conversions, and overall growth in brand recognition across social media platforms.

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