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How To Find Top 1% MEDIA BUYERS (Full Guide)

#Traffic Arbitrage
2024-12-26 08:0611 min read

Content Introduction

The video discusses the steps needed to effectively hire a media buyer for your business, emphasizing that hiring one early can be a common mistake unless certain foundational elements are already in place. The speaker stresses the importance of having a proven product and a high-converting sales funnel before seeking a media buyer, suggesting it’s essential to first establish a working business model that is capable of delivering results. They recommend starting the search within your own network, utilizing job boards and specialized marketplaces while ensuring that candidates demonstrate legitimate experience and capabilities. Furthermore, the video highlights the necessity of vetting candidates through a discovery project and setting clear performance indicators to evaluate their effectiveness. The speaker concludes by encouraging viewers to approach this process strategically to avoid costly missteps.

Key Information

  • The speaker warns against hiring a media buyer too early in a business's growth, suggesting it may be the worst decision for most.
  • They emphasize the importance of having a proven business model and product before seeking a media buyer.
  • The speaker introduces various sources to find skilled media buyers, including personal networks and specialized job boards.
  • Recommendations for locating media buyers include leveraging existing networks, job boards, and targeted online groups and communities.
  • The speaker stresses the necessity of thoroughly vetting candidates and focusing on those with proven results.
  • They advocate for trial projects to evaluate potential media buyers' compatibility and effectiveness before making long-term commitments.

Timeline Analysis

Content Keywords

Media Buyer

The discussion highlights the importance of determining when it is appropriate to hire a media buyer and the potential pitfalls. Many businesses jump into hiring without a solid foundation, which may lead to unsuccessful results.

Hiring Process

The video discusses the hiring process for media buyers, emphasizing the need for a working business model and a proven product before seeking external help. It suggests focusing on the fundamentals like having a high-converting funnel.

Finding Media Buyers

Viewers are advised on where to find media buyers, including job boards and personal networks, while mentioning the distinction between mass market and niche platforms in terms of candidate quality.

Job Post Strategies

Creating an attractive job post is critical. The video recommends highlighting your company's mission and product quality to appeal to top-tier media buyers, rather than just listing responsibilities and compensation.

Quality Verification

The importance of verifying candidates is emphasized, including checking references and ensuring a fit with company culture. The video suggests conducting trial projects to evaluate a media buyer's effectiveness.

Industry Expectations

The content warns about misleading claims in the media buying industry and encourages due diligence when reviewing potential hires, underscoring the prevalence of over-promising among some candidates.

Long-term Success

Success is portrayed as a mix of identifying the right candidates and taking decisive actions early on to avoid costly mistakes down the line. A focus on solid structuring and strategic goals is advised.

Media Buyer Expertise

The video points out that top media buyers are often not found on average job boards as they typically seek high-quality opportunities, implying businesses should enhance their recruitment strategies.

Networking

Emphasis is placed on the significance of leveraging personal networks and communities to discover talented media buyers who are not actively seeking jobs through traditional means.

Related questions&answers

What is the best way to find and hire a media buyer?

To find and hire a media buyer, it's recommended to start with your own network, utilize job boards like LinkedIn and Upwork, and explore niche marketplaces. Engage in communities where media buyers gather, and seek recommendations from trusted sources.

What should I consider before hiring a media buyer?

Before hiring a media buyer, you should assess if your business has a proven product and a high-converting sales funnel. It's essential to determine if you're ready to leverage a media buyer's expertise effectively.

How can I ensure I'm hiring a qualified media buyer?

To ensure qualifications, conduct thorough interviews, check references, and consider a trial project. Evaluate their past work and results to see if they align with your business needs.

What are common mistakes businesses make when hiring media buyers?

Common mistakes include rushing the hiring process, not vetting candidates properly, and choosing the first applicant without considering multiple options. It's vital to look for candidates that align with your business goals and demonstrate proven results.

Why is it important to set clear KPIs when working with a media buyer?

Setting clear KPIs (Key Performance Indicators) helps evaluate the performance of the media buyer. It establishes expectations, guiding the buyer's strategies and actions to align with your business objectives.

How can I avoid getting burned by a media buyer?

To avoid getting burned, it is crucial to perform due diligence, check references, and look for verifiable results rather than relying solely on testimonials or portfolio claims. Ensure to have clear communication about goals and expectations.

What should I include in a job post for a media buyer?

In your job post for a media buyer, include key responsibilities, benefits, compensation details, and a compelling pitch about your company and its mission. Emphasize what makes the opportunity attractive to potential candidates.

What's the difference between mass-market and niche job boards for finding media buyers?

Mass-market job boards like LinkedIn may provide a higher volume of applicants, but often include less qualified candidates. Niche job boards may have fewer applicants but can contribute to higher quality candidates that fit specific industry criteria.

How should I budget for hiring a media buyer?

Budgeting for a media buyer should factor in their hourly rate or project fees, potential management costs, and the expected ROI from their services. It's essential to align this budget with your overall marketing goals.

When is it appropriate to pull the plug on a media buyer?

You should consider pulling the plug on a media buyer if they fail to meet established KPIs, show a lack of engagement, or if there are clear signs of misalignment with your business objectives within the initial timeframe agreed upon.

How can I gauge the success of a hired media buyer?

The success of a hired media buyer can be gauged through consistent performance evaluations against KPIs, examining the effectiveness of ad campaigns, and assessing the overall ROI on marketing spend.

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