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How to create a stand-out SOCIAL MEDIA STRATEGY for your small business + how to film & edit videos

#Social Media Marketing
2025-07-04 18:038 min read

Content Introduction

In this video, Chantel, a watercolor artist and illustrator, shares her journey of growing her Instagram following from 25 to 100,000 followers in just over a month. She explains how she broke conventional social media rules by creating longer content, not relying on trending audio, and posting inconsistently. Focusing on 'why' rather than 'how', she aims to emphasize the importance of a strong social media strategy to build community and achieve goals. Throughout the video, she discusses key elements of content creation, addressing various audience needs, and how to captivate and engage them. Chantel also shares insights on personal branding, effective video structuring, and the need for consistency in both artistic style and engagement with followers. By offering actionable advice, tips, and her personal experiences, she invites viewers to rethink their own approach to social media and art marketing.

Key Information

  • Chantel grew her Instagram from 25 to 100K in just over a month by breaking social media rules.
  • She primarily posts content longer than 5 to 7 seconds and does not focus on trending audio.
  • Chantel does not post consistently, with uploads possibly only once a week.
  • The importance lies in the 'why' behind creating content rather than the 'how.'
  • Explains that understanding your personal branding is crucial for effective social media strategy.
  • Her social media strategy involves creating meaningful content that connects emotionally with the audience.
  • She emphasizes the significance of consistency and engagement in building a community on social media.
  • Chantel highlights the necessity of having a clear social media goal, which can change over time.
  • She shares her personal experiences and tips on creating effective social media content and strategies.

Timeline Analysis

Content Keywords

Instagram Growth

The speaker, Chantel, shares her experience of rapidly growing her Instagram follower count from 25 to 100K in just over a month, emphasizing the unconventional methods she used.

Content Strategy

Chantel introduces her social media strategy, highlighting the importance of understanding one's 'why' before discussing the 'how.' This includes dissecting what motivates content creation.

Social Media Engagement

She emphasizes that meaningful engagement, such as responding to comments and DMs, is critical for building a community and enhancing the effectiveness of social media strategies.

Content Creation

Chantel discusses the structure of effective videos which includes a hook, value presentation, and a call to action (CTA), along with tips for filming and editing.

Video Quality

The importance of good lighting and audio quality is stressed, suggesting practical approaches to improve video production using affordable equipment.

Building Trust

Chantel highlights the significance of transparency in her work to foster trust and emotional investment from her audience.

Community Nurturing

Tips are provided on how to nurture a community, such as sharing knowledge and being consistent in content creation to build loyalty.

Content Filming Techniques

She discusses techniques for filming that may include personal storytelling, one-shot videos, and behind-the-scenes content to enhance viewer engagement.

Social Media Algorithms

Chantel shares her insights on social media algorithms and suggests that creators should focus on consistency and authenticity rather than just what the algorithm favors at the moment.

Rate of Engagement

The video emphasizes tracking the specifics of audience engagement to refine content creation and better meet audience needs.

Related questions&answers

What social media strategy did Chantel use to grow her Instagram?

Chantel grew her Instagram from 25 to 100K followers by breaking every social media rule, not posting consistently, and focusing on the why behind her content creation.

What types of videos does Chantel post and how long are they?

Chantel primarily posts videos that are over a minute long, rather than the common 5 to 7 second videos.

Is using trending audio important for social media growth?

No, Chantel states she does not focus on using trending audios and still manages to grow her platform.

What is the first step in creating a social media strategy according to Chantel?

The first step is to figure out your 'why' for creating content and what your goals are.

Can anyone grow their social media presence without using popular short-format videos?

Yes, Chantel has shown that focusing on quality content over following trends can be effective.

What is the key to having an engaged following according to Chantel?

Having consistency in your posting and being transparent with your audience builds trust and engagement.

How does Chantel suggest engaging with the audience?

Engage by replying to comments and DMs, liking people's stories, and providing behind-the-scenes content.

What types of content should one consider creating for social media?

Content can include entertaining, educational, inspiring, and personal storytelling to create emotional connections with viewers.

What equipment does Chantel use for her videos?

Chantel uses an iPhone, a $25 wired microphone, and a tripod to film her videos.

What is Chantel's personal brand identity?

Chantel identifies as a watercolor artist and illustrator who inspires people to connect with their inner child and chase their dreams.

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