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How to ACTUALLY create consistent content on social media (step-by-step workflow)

#Social Media Marketing
2025-06-12 18:547 min read

Content Introduction

In this video, Kayla shares a step-by-step process to help businesses post consistently on social media. She emphasizes the importance of selecting content themes relevant to your audience's needs, then batch-creating and scheduling posts effectively. Kayla suggests setting aside time each week for content creation, which includes developing posts for different formats such as Instagram reels, carousels, and stories. She encourages creators to pre-schedule content to maintain consistency without burnout. The video outlines a flexible strategy for engaging with audiences while allowing room for timely posts. Finally, viewers are invited to access a free resource for additional support in their content creation journey.

Key Information

  • The video offers a process to help businesses post consistently on social media.
  • Kayla, the presenter, helps content creators produce better content.
  • A weekly process starts on Monday by choosing themes that align with business goals.
  • Content creation involves batching types of content like Instagram reels, carousels, and stories.
  • By the end of the week, creators should upload their scheduled posts, allowing time for engagement with their audience.
  • Scheduling content helps maintain consistency without burning out, while also leaving room for spontaneous posts.

Timeline Analysis

Content Keywords

Content Scheduling

In the video, Kayla discusses a systematic approach to posting consistently on social media for businesses. She provides a step-by-step process that includes selecting content themes, batch creating various types of content such as reels, carousels, and stories, and scheduling them in advance for effective engagement.

Batch Creation

Kayla emphasizes the importance of batch creating content to save time and enhance consistency. By choosing one or two themes at the beginning of the week and planning three types of content for each, users can effectively use their time to create and schedule posts.

Engagement Strategy

The video outlines engaging with audiences through pre-scheduled content while leaving room for timely posts. This allows for flexibility in the content calendar to address current events or trends without overwhelming the audience.

Content Themes

Kayla explains the significance of selecting relevant content themes that resonate with business objectives and audience needs. Examples include promoting digital products like Canva templates, helping users identify pain points and goals.

Social Media Tools

Various tools are suggested for scheduling posts, such as using Meta's Business Suite or Google Calendar reminders to streamline the content management process for Instagram and Facebook.

Related questions&answers

What is the main focus of the video?

The video focuses on helping business owners post consistently on social media by providing a step-by-step process.

Who is the presenter of the video?

The presenter of the video is Kayla, who helps content creators create better content for better results.

How can viewers benefit from this video?

Viewers can benefit from a weekly process for creating content that they can repeat and schedule ahead, allowing them to maintain consistency.

What should viewers choose at the beginning of the week?

At the beginning of the week, viewers should choose one or two themes for their content that align with a pain point or goal.

What types of content should be created for each theme?

For each theme, viewers should create three types of content, such as an Instagram reel, carousel, and stories.

What is the scheduling recommendation for content?

Viewers are encouraged to schedule posts ahead of time using tools like the Instagram app or Meta's business suite to ensure consistency.

What is the suggested timeframe for creating content?

It typically takes one to two days to create content and one additional day to schedule it.

How can viewers engage with their audience?

Viewers can engage with their audience by replying to messages and comments, which can be made easier through pre-scheduled content.

What should viewers do if they have timely content to share?

If they have timely content to share, viewers can post on the fly without disrupting their scheduled content.

What is a key takeaway regarding content scheduling?

The key takeaway is that pre-scheduling content helps maintain consistency without the risk of burnout, allowing for engagement with the audience.

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