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Audience Segments, Leaderboard for Top Fans, "Most relevant" Comment Filter, and MORE!

#Social Media Marketing
2025-07-22 18:289 min read

Content Introduction

In this episode of Creator Insider, host Lauren introduces new audience insights to better understand YouTube viewers, replacing outdated metrics with more nuanced categories like casual and regular viewers. This aims to help creators implement effective content strategies to grow their audience. Changes also include the introduction of a comment filter that allows creators to highlight important comments and new features to engage top fans through a leaderboard system during live streams. Additionally, a new AI-powered carousel of search results will enhance user experience, making relevant videos more accessible. The update is being launched globally for all creators on desktop and mobile, promoting community engagement and connection.

Key Information

  • Lauren introduces herself as a program manager at YouTube and the producer of Creator Insider.
  • YouTube is launching new audience insights to help creators understand viewer behaviors beyond just new and returning viewers.
  • Creators will be able to see granular segmentation based on long-term viewer behavior, categorized as new, casual, and regular viewers.
  • Casual viewers are defined as those who have watched occasionally for 1 to 5 months in the last year, while regular viewers have watched consistently for 6 months or more.
  • These new segmentation categories aim to provide a nuanced understanding of viewer engagement.
  • The returning viewers metric is being replaced by these more detailed categories, and there are no changes to the new viewers metric.
  • The new audience segmentation will apply to engaged views, including shorts, VOD, and live content, with varying impacts depending on the channel.
  • YouTube is also launching a new comment filter for creators and a leaderboard for top fans of live streams to reward fan engagement.
  • A new AI-powered carousel of results will help premium members discover relevant videos when searching for specific queries.
  • This carousel will aim to enhance user experience by facilitating the discovery of videos related to their queries.

Timeline Analysis

Content Keywords

YouTube Creator Insider

Lauren, a program manager at YouTube, introduces new features on the channel 'Creator Insider' including news about deeper audience insights and strategies for creators to grow their audience.

Deeper Audience Insights

YouTube is providing deeper audience insights to help creators understand their viewers through granular segmentation, focusing on new, casual, and regular viewers for better content strategy.

Viewer Metrics

The previous 'returning viewers' metric will be replaced with more detailed categories to enhance understanding of viewer engagement by identifying casual and regular viewers.

Community Building Strategies

Creators are encouraged to focus on community-building strategies through posts and interactions, as well as maintaining strong connections with their audience to enhance viewer retention.

Comment Filter Launch

A new relevant comment filter is launched to help creators find and engage with important comments within their channels and content.

Leaderboard for Top Fans

YouTube is testing a leaderboard for top fans during live streams to encourage fan engagement and strengthen community interaction.

AI-Powered Carousel

A new AI-powered carousel feature for YouTube searches will help users quickly discover relevant videos and topics based on specific queries.

Related questions&answers

Who is Lauren?

Lauren is a program manager working on the product team at YouTube and the producer of Creator Insider.

What is the purpose of the new audience insights?

The new audience insights aim to help creators understand their viewers beyond just new and returning viewers, allowing for better content strategies.

What are the new categories introduced for audience metrics?

The new categories introduced are casual viewers and regular viewers, replacing the previous returning viewers metric.

How are casual and regular viewers defined?

Casual viewers are those who've been watching occasionally for 1 to 5 months, while regular viewers are those who've been consistently watching for 6 months or more in the last 12 months.

Will the new segmentation impact the regular viewers metric significantly?

The regular viewers metric is a high bar to reach, which indicates a strong connection and consistent viewership, thus might result in lower percentages than some might expect.

What strategies are suggested for creators to build their audience?

Creators are recommended to engage in community-building strategies through posts, comments, live premieres, and maintaining brand consistency.

What is the purpose of the comment filter that was announced?

The comment filter is designed to help creators easily find and engage with important comments on their channels and content.

What is the experimental leaderboard for top fans?

The leaderboard rewards viewers for engaging with classic and immersive live streams, aiming to strengthen community interaction.

How can YouTube Premium members test the new feature?

YouTube Premium members in the US can try the new feature at youtube.com/new.

What is the goal of the AI-powered carousel in search results?

The goal is to help users quickly discover relevant videos and topics related to their queries, allowing for new ways for creators to be discovered.

When can creators expect to see these changes launched?

These changes are beginning to launch to all creators globally on desktop and mobile.

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