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Amazon FBA Seller's Prime Day Guide: What To Do Before, During, & After

#E-commerce
2025-07-16 12:129 min read

Content Introduction

In this video, Dr. Travis Ziggler announces the upcoming Amazon Prime Day, scheduled for July 8th to 11th. He shares strategies to navigate the challenges posed by the holiday preceding Prime Day, emphasizing crucial preparations in Amazon PPC (Pay-Per-Click) advertising to maximize sales during the event. Dr. Ziggler advises viewers to focus on their best-selling products by offering competitive discounts, ideally 30% off, leading up to Prime Day, and a slightly reduced 20% off during Prime Day itself. He stresses the importance of using PPC to increase visibility and drive traffic, thus boosting organic rankings. The video also highlights the significance of building an email list for effective pre-Prime Day marketing, emphasizing the need to engage customers who have shown interest but have not purchased. Overall, it serves as a comprehensive guide to leveraging Amazon's promotional event to maximize sales and profitability.

Key Information

  • Amazon Prime Day is scheduled from July 8th to 11th.
  • The timing of Prime Day after the July 4th holiday can create challenges for buyers.
  • Strategies to boost sales during Prime Day include focusing on best sellers and utilizing Amazon PPC effectively.
  • Creating a pre-Prime Day sale with significant discounts (like 30%) is advisable to increase visibility and sales velocity.
  • A plan should include setting up a robust email campaign to target customers prior to Prime Day.
  • Utilizing Google Ads to drive traffic directly to product listings is also recommended.
  • Post-Prime Day, remarketing strategies should be employed to convert those who showed interest but did not purchase.
  • Maintaining a strong organic ranking and sales velocity during Prime Day can significantly enhance profitability.

Timeline Analysis

Content Keywords

Amazon Prime Day

Amazon Prime Day is scheduled for July 8th through 11th, creating a unique challenge as it falls immediately after the July 4th holiday. Strategies are discussed to capitalize on the increased sales during this period.

Pre-Prime Day Strategy

The speaker shares a pre-Prime Day strategy to maximize sales. This includes setting up significant discounts ahead of Prime Day to attract customers early, utilizing PPC (pay-per-click) to drive traffic, and focusing on top-selling items for promotions.

PPC Campaigns

There's an emphasis on adjusting PPC campaigns to ensure maximum visibility. Strategies include boosting ad spend on high-performing products and utilizing targeted keywords related to Prime Day deals to capture customer interest.

Email Marketing

Building a community via email marketing is highlighted as critical. The speaker plans to send multiple emails leading up to and during Prime Day to inform subscribers about available discounts and promotions.

Sales Velocity and Organic Ranking

The speaker articulates that increasing sales velocity during Prime Day can help improve organic rankings on Amazon, which is essential for long-term business growth.

Remarketing Campaigns

Leveraging remarketing to target customers who viewed products but did not purchase is outlined as a tactic for boosting conversion rates after Prime Day.

Adjusting Budgets for Prime Day

The discussion includes the importance of being flexible with advertising budgets in response to increased traffic on Prime Day, ensuring competitive visibility against rivals.

Post-Prime Day Follow-up

Post-Prime Day, the strategy involves retargeting campaigns to convert leads from those who showed interest but didn't buy during the event.

Related questions&answers

What are the dates for Amazon Prime Day 2023?

Amazon Prime Day is scheduled for July 8th through the 11th, 2023.

Why is this year's Prime Day a little tricky?

This year's Prime Day falls right after the July 4th holiday, which can complicate promotional strategies.

What should I focus on for Prime Day?

You need to focus on your best sellers and make adjustments to your advertising strategies on Amazon to maximize your sales.

How can I prepare for Prime Day?

Consider implementing a pre-Prime Day strategy, which may include offering discounts and creating coupons to attract buyers.

What discount should I offer for Prime Day deals?

A common strategy is to offer at least a 20% discount during Prime Day deals, but you might want to offer a larger discount beforehand to drive sales.

What actions should I take after Prime Day?

After Prime Day, it is essential to retarget users who visited your listing but didn’t make a purchase, potentially using directed ads to capture those sales.

How can I drive external traffic for my Amazon listings?

Building an email list and utilizing Google Ads to direct traffic back to your listings can be effective strategies for boosting visibility and sales.

How can I ensure I'm profitable during Prime Day?

Make sure to set realistic budgets, monitor your campaigns closely, and adjust your strategies based on performance to maintain profitability.

Is remarketing an effective strategy during Prime Day?

Yes, remarketing can help bring back potential buyers who showed interest but did not purchase, enhancing your chances of making a sale.

What is the 80/20 rule in product sales?

The 80/20 rule suggests that 20% of your products usually generate 80% of your results, so focusing on those key products can drive better sales outcomes.

What should I do if I don't have a community or email list?

Start building a community and an email list as they are crucial for maximizing sales during events like Prime Day.

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