Instagram Content Strategy 101 (How I Took My Instagram From 0 to 300,000 Followers)

1. Organic Growth on Instagram
2. Leveraging Instagram Growth Insights
3. Experimenting with Content
4. Strategic Partnerships and Collaborations
5. Innovative Content Strategies
6. Adapting with New Instagram Features
7. Scaling Influence and Engagement
8. FAQ

Organic Growth on Instagram

How I went from zero Instagram followers to 300,000 followers, and I'm not talking about buying likes or followers or comments or any of that kind of dodgy stuff, I'm talking about purely organic growth, not ads, literally organic growth.

Leveraging Instagram Growth Insights

Based on its global advertising audience, reach numbers, Instagram has at least 1.393 billion users around the world as of October, 2021. It's grown by 20.3% in a matter of 12 months, which makes it roughly 235 million new users on Instagram. You may think it's a bit too late to join the party but it's only getting started.

Experimenting with Content

When I was first starting off at the beginning, I did this experiment. I took content from other channels like YouTube and Facebook, and I just posted it on Instagram. I took image-based content and I posted it there too. I tried lots of different content types until I started finding the right things that worked the best.

Strategic Partnerships and Collaborations

Now, what I did when I reached 50,000 followers was a bit different. I started doing partnerships with influencers. I head up other influencers in the same niche, not a different niche, same niche, and we went live together, we reposted, and my followers would go to their pages and start following them or their profiles and their followers would go to my profile and start following me.

Innovative Content Strategies

Here's some of the simple things I did in addition to partnerships. I also, when I started hitting 50,000 followers, I started doing Twitter screenshots. Put a quote on Twitters, screenshot it, pop that up on Instagram as well. I also did image carousels. Think about an infographic just broken down into five or six slides so people can swipe and get data. And you can do that with Canva for free.

Adapting with New Instagram Features

Now, when I reach 200,000 followers, I started doing things a little bit differently, reels, right? Back then, I don't even know if reels were out when I first started on Instagram, but I started doing reels and I started doubling down on doing reels as it was starting to boom.

Scaling Influence and Engagement

Eventually, some of my reels worked, some didn't, I quickly learned what topics people love and what they don't. I also doubled down on partnerships. Partnerships were working out. Kept doing more of them but with bigger influencers. I also started being guests on other people's accounts for lives.

FAQ

Q: How did you achieve organic growth on Instagram without buying likes or followers?
A: I went from zero Instagram followers to 300,000 followers purely through organic growth, not by buying likes, followers, or comments.
Q: What insights can be leveraged for Instagram growth?
A: Instagram has at least 1.393 billion users globally as of October 2021 and has grown by 20.3% in 12 months. It's never too late to join and the platform is still growing.
Q: How did you experiment with content on Instagram?
A: I experimented by posting content from other channels like YouTube and Facebook, including image-based content, until I found what worked best for organic growth.
Q: What did you do at 50,000 followers in terms of partnerships?
A: At 50,000 followers, I started partnerships with influencers in the same niche. We went live together, reposted each other's content, and attracted followers from each other's profiles.
Q: What innovative content strategies did you use?
A: I used Twitter screenshots with quotes, image carousels for infographics, and leveraged Canva for free design tools to create engaging content.
Q: How did you adapt with new Instagram features as you gained followers?
A: As I reached 200,000 followers, I started using reels and doubled down on creating that type of content to align with the latest Instagram features and trends.
Q: How did you scale influence and engagement on Instagram?
A: I focused on topics that resonated with my audience, increased partnerships with larger influencers, and participated as a guest on other accounts to expand my reach and engagement.