How to Get More Leads on YouTube For Your Business

The Importance of Leads in Growing Your Business
Step 1: Creating Killer Content
Step 2: Building an Attractive Audience
Step 3: Implementing Relevant Recall
FAQ

The Importance of Leads in Growing Your Business

Views are great, subscribers are awesome, and seeing those little thumbs up buttons on your videos make you feel all warm and fuzzy inside. But if you're an entrepreneur who's got a business to grow, then you know that leads are what's really important. That's why on this episode, we're talking all about how to get more leads on YouTube so you can grow your business and your channel. Let's get to it.

Step 1: Creating Killer Content

Step number one is all about creating killer content. Yes, I spelled content with a 'king,' that's just for effect. Now when we're talking about creating killer content, what this is all about is creating really relevant and strategic content that your ideal target market or ideal viewer would be all about consuming. See, this part is really important because without a proper foundation of really solid content, well, you're going to attract either the wrong type of audience or no audience at all. So you want to spend a little bit of time beforehand and go through a proper content marketing strategy by figuring out your customers' pains, their problems, the solutions that you offer that could solve them, and then go about creating content that way. This way, you're going to ensure that the content you create is specific to the target market that you're trying to attract.

Step 2: Building an Attractive Audience

Hey there, my name is Adam Earhart, a broader marketing strategist, and welcome to the Modern Marketing Show where we help you make marketing that matters. So if you're interested in learning with the latest and greatest marketing strategies, tools, tips, tricks, and tactics, you may want to consider subscribing and hitting that little notification bell. Alright, let's talk YouTube lead gen because more leads mean more opportunities to connect, and more opportunities to connect mean more opportunities to convert. And more opportunities to convert mean more revenue growth and awesomeness all around. So, how do you generate more leads on YouTube? Like with a simple three-step strategy, of course. Using the 3 steps we're about to cover has enabled me and my clients to generate leads at or below cost on virtually every other social media channel out there. So, well worth diving into. Alright, enough said, let's dive in.

Step 3: Implementing Relevant Recall

So at this stage, you've created that killer content, you've built up an attractive audience of people who have watched your videos and people who look like people who have watched your videos. So now it's time to get your message in front of them that's gonna help you generate those leads. Now, this is the stage when we can start to drive traffic off of YouTube and into your lead gen funnel of choice. Now, any lead gen funnel is going to work just fine here whether you're choosing to offer a lead magnet or you're trying to give them a discount or a coupon or even just getting them to watch another video. I've seen everything work here, but the key, of course, is to make sure that whatever you're offering in exchange for those details is of value and is desired by your market.

FAQ

Q: What is the importance of leads in growing a business?

A: Leads are crucial in growing a business as they represent potential customers who have shown interest in your products or services. Converting leads into paying customers is essential for business growth.
Q: What is the first step in getting more leads on YouTube according to the provided information?

A: The first step is creating killer content that is relevant and strategic, tailored to attract your ideal target market or viewer. A strong foundation of quality content is necessary to attract the right audience.
Q: What is the second step in generating more leads on YouTube?

A: The second step is building an attractive audience by implementing effective marketing strategies and tactics to gain subscribers and engagement. This audience will provide more opportunities for lead generation and conversion.
Q: What is the third step in the lead generation process described in the content?

A: The third step is implementing relevant recall by getting your message in front of your audience to drive traffic to your lead generation funnel. This involves offering valuable incentives or content to encourage viewers to provide their details and become leads.