How to Create Great Content for YouTube (5 Tips For Making Great YouTube Content)

1. Importance of Creating Great Content on YouTube
2. Tips for Creating Great Content on YouTube
3. Getting Inspired for Creating Content on YouTube
4. Investing in Your Content on YouTube
5. Prioritizing Audio for YouTube Content
6. Planning and Organization for YouTube Content
7. Understanding Your Market for YouTube Content
8. FAQ

Importance of Creating Great Content on YouTube

Creating content on YouTube is easy. Just fire up the camera. Creating content on YouTube is easy. Just fire up the camera, hit Record and you're off to the races but if you've ever tried this just win it strategy, well, then you know that success isn't as easy as just creating content, putting it up there and hoping for the best. Nope, you need to create great content which is why in today's episode we're talking all about how to create great content for YouTube. Let's get to it. Hey there, Adam Erhart here, modern marketing strategist and welcome to The Modern Marketing Show where we help you make marketing that matters. So if you're interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics, you may wanna consider subscribing and hitting that little notification bell.

Tips for Creating Great Content on YouTube

Creating new content consistently is important for success on YouTube but with over 300 hours of new video content being uploaded every single minute, creating content isn't enough. After all, you need to create great content, the kinda content that hooks people, draws 'em in, makes 'em laugh, makes 'em cry and keeps them coming back for more. So with all that said, here are five of my best tips for how to create great content that really resonates on YouTube.

Getting Inspired for Creating Content on YouTube

Tip number one is get inspired. The very first step when it comes to creating great content for YouTube is to take a look at what others in your industry are doing. This means taking a look at what the top influencers and the top channels on YouTube are doing and then using that for inspiration. Now, there's a very important point I need to make here. You want to use this for inspiration and you do not want to copy. For starters, you're a unique person with a unique view and a unique personality and therefore what they're doing may not translate and work as well for you. So copying isn't an effective strategy, not to mention it's kinda slimy and it's kinda sleazy and it's kind of unoriginal when you go and just rip something off directly.

Investing in Your Content on YouTube

Tip number two is to get invested. Greatness in any form whether we're talking about greatness in sports, greatness in business, greatness in school, greatness in life or greatness in your content on YouTube, well, all of that is gonna require some form of investment whether we're talking about time or money. Now, the beauty of this investment is you get to decide whether you wanna invest more time or whether you wanna invest more money into creating great content or of course, you can do both but you don't necessarily have to. The key here is to remember the why behind what you're doing. If you're creating this content just to get rich quick, well, it's probably not gonna be sustainable and certainly not gonna be enjoyable but if you actually believe in your message and you believe in the content that you're putting out there, well, it makes the investment a little more palatable. Lastly, when it comes to investment, you do need to decide when good enough is really good enough. After all, perfection is pretty much unattainable so there's gonna come a point where you're gonna get to diminishing returns and an extra dollar or $10 or $100 or $1000 isn't gonna really provide that much better quality content. So decide what good enough is for now and then of course always seek to improve and to get better over time.

Prioritizing Audio for YouTube Content

Tip number three is to prioritize audio over video. Now, I remember when I first heard this and I almost couldn't believe it. That is until I watched a few videos with terrible audio quality and that is that audio quality is significantly more important than video quality. Now, this is actually really good news because what it means is that the camera that you've got in your phone is likely good enough to get started with and the only thing that you probably need to invest in is a decent microphone. Fortunately, you can get a lavalier mic for as little as about $100 that's gonna produce some really premium quality sound and of course, over time, you can choose to invest in a better or more professional mic if you choose. Just remember though, you do need to have really clear and really crisp audio otherwise you're gonna get drop-off. Your videos will be painful to watch and your content will suffer. Alright, enough said on that. Let's move on.

Planning and Organization for YouTube Content

Tip number four is to have a plan. Now, when it comes to creating great content for YouTube, you can choose to either go by a script or not go by a script but regardless, you're probably gonna wanna have some form of notes or some kind of structure to the content you're putting out there. You see, by doing a little bit of planning ahead of time and having some kind of strategic structure to your content, you're gonna make sure that you've got that beginning, you've got the middle and you've got the end and you're gonna make sure that you stay on point and actually talk about what you're meaning to talk about rather than zigging and zagging all of the place and losing people in the process. Another option that you have is using a teleprompter which can help to guide you exactly through the script pretty much verbatim. After all, you're gonna be reading from it. Now, if and when you decide to use a teleprompter, there are some pros and cons with it just like everything else. For starters, using a teleprompter actually takes a pretty decent amount of skill so it may not be the easier option. Also, unless you're really good at it, it can come off as kind of canned, kind of rehearsed and kind of fake so it may not be the best vibe for YouTube but if you're half decent with it, you know what you wanna say, you wanna make sure you hit every point, it might be worth something looking into. Either way, have a plan, be strategic and make sure your content is delivering on the promise that you made at the beginning.

Understanding Your Market for YouTube Content

Tip number five which is probably the most important tip of them all which is to know your market. Just like beauty is in the eye of the beholder, great content is in the eye of the viewer, the ear of the viewer, the eyes and the ears of the viewer so you wanna make sure that you're creating content that your market actually wants and actually would use. To do this, take a look at what videos are popular in your market. Look for what people are searching for and look which videos get the most engagement and remember, YouTube is a social platform so don't be afraid to engage your audience and ask questions rather than just giving a monologue which is a great opportunity for me to ask you. Let me know in the comment section below, what's the best YouTube video that you've seen in the last 30 days and let me know what was so special about it and what really made it interesting or intriguing or entertaining? Again, let me know in the comment section below. I'd love to check it out.

FAQ

Q: What is the importance of creating great content on YouTube?

A: Creating great content on YouTube is crucial for success as it helps to engage viewers, build a loyal audience, and differentiate your channel from the competition.
Q: What are some tips for creating great content on YouTube?

A: Some tips for creating great content on YouTube include getting inspired by top influencers, investing time and/or money in your content, prioritizing audio quality, planning and organizing your content, and understanding your target market.
Q: How can one get inspired for creating content on YouTube?

A: To get inspired, it is advisable to look at what others in your industry are doing, particularly the top influencers and channels on YouTube. However, it is important to use this inspiration wisely and not simply copy what others are doing.
Q: Why is it important to invest in your content on YouTube?

A: Investing in your content on YouTube, whether through time or money, is essential for achieving greatness. It shows your commitment to your message and helps produce higher-quality content that resonates with viewers.
Q: Why is audio quality prioritized over video quality for YouTube content?

A: Audio quality is prioritized over video quality for YouTube content because clear and crisp audio is crucial for viewer engagement. Investing in a good microphone is often sufficient to improve audio quality significantly.
Q: What is the significance of planning and organization for YouTube content?

A: Having a plan and structure for your YouTube content is essential to ensure that your videos have a clear beginning, middle, and end. It helps you stay on point and deliver content that fulfills the promises made to your audience.
Q: How important is it to understand your market for YouTube content?

A: Understanding your target market is crucial for creating content that resonates with viewers. By knowing what your audience wants and engaging with them, you can produce content that is relevant, engaging, and valuable.