As of right now, there are over 14,160 different pieces of marketing software out there, which is why in this video I'm going to help you choose the very best ones for you by sharing the top 10 digital marketing tools that we actually use inside our business every single day. These are tools that have been proven and profitable and have helped us make more money, grow our business, attract more clients and customers, and get more done in less time. Whether you're a seasoned pro or just starting out, these tools can help you work smarter and not harder.
Also, big thank you to Hubsbot for sponsoring this video, but more on that later. For now, let's dive in starting with an AI-powered tool that can help turn anyone machine, Murf. Aside from having the second most fun-to-say name out of all the software on the list today, Murf is a fancy-pants little tool that can turn text into audio using an AI-powered voice. For example, I just finished working on an article, and I wanted to add the option for someone to listen to the audio version rather than having to read it. So, I made this: "Hello, Adam. I just wanted to tell you that you are cool and people really like you." Oh, that's, uh, that's for a different project. It's definitely not something I listen to every morning in order to help overcome a crippling sense of self-doubt and overwhelming anxiety propagated by feelings of inadequacy and an ever-increasing existential sense of dread.
Now of course, getting an AI-powered voice to read your content out loud is one thing, but deciding what kind of content to create in the first place and then actually going out and getting that made is another beast entirely, which is what leads us perfectly into the next tool. One I still use every single day: ChatGPT. ChatGPT has quickly become one of the most popular and talked-about forms of generative AI, and for good reason. This thing is nuts. I mean when it first came out back in 2022, it was good but today it's insane and only getting stronger as we discover ever-increasing uses for it in our business and marketing campaigns.
Then you can take this blog post that ChatGPT creates for you and use Murf to create an audio version of it, or you can then simply talk over it using one of my favorite video creation tools, Loom. Loom is a video, audio, and screen share recording tool that we use in our company every single day, multiple times a day for pretty much everything. In our agency, we use it to send marketing audits to both current and prospective clients.
When it comes to social media posting tools, there's basically an almost unlimited amount of choices. You've got your Hootsuite's and your Sprout Socials, your Later's, your Buffers, your Loomly's (not to be confused with Loom), your Iconos Square, your Sendables, and the list just keeps going on. That said, my favorite social media planning and scheduling tool is Metrol. I like how easy it is to use, I like the dashboard, I like the integrations, I like pretty much everything about it, which is why I still use and recommend it.
This next tool is easily my favorite, most used, and most loved tool of them all. I've used it for years, all my clients and students use it, and I've used it to build multiple six and seven figure businesses. And has grown and evolved to become what I would argue is the most important and powerful digital marketing tool available today: High Level.
Notion is another one of my secret addictions. I started using it a while ago to help keep my notes and ideas organized, but it quickly evolved into becoming a central part of my business. It's where we keep our projects organized, track income and expenses, store important assets and resources, and it's become my project management tool of choice.
OnePassword is, well, kind of like the name implies: one single place to keep all your passwords stored and saved so you never get locked out of your email, your bank, or your favorite website ever again. I've tried a bunch of other password management apps over the years, but I just keep coming back to this one.
This tool is an absolute game-changer for anyone who values visual thinking and knowledge management: Heptio. I want you to imagine for a second having a digital workspace that not only allows you to jot down notes but also visually map out your ideas and projects. And that's essentially Heptio in a nutshell.
If you're looking to streamline your workflows and save a ton of time, then Zapier is your best friend. Zapier connects your favorite apps and automates repetitive tasks, which means you can focus more on important work. For instance, you can automatically send a welcome email to new subscribers or post your latest blog post to all your social media channels with just a few clicks.
CreateAP, which is a very fun word to say. Actually, it's funny, now that I've said it out loud a couple of times, I actually might think that Murf might be even more fun to say. Murf, Murf, Murf. Anyway, CreateAP is an amazing tool for creating good-looking visuals and ads. If you're in the business of digital marketing, well then you already know how important visuals are, and CreateAP makes it easy to create high-quality, professional designs quickly and efficiently.
Q: What is the topic of the video on Choosing the Best Marketing Software Tools?
A: The topic is about helping you choose the best marketing software tools by sharing the top 10 digital marketing tools used in the business.
Q: What is the AI-powered tool mentioned in the video for Text-to-Audio Conversion?
A: The AI-powered tool mentioned is Murf, which can turn text into audio using an AI-powered voice.
Q: How is ChatGPT useful in content creation?
A: ChatGPT is used to create different types of content and has become popular for generative AI.
Q: What is Loom and how is it used in video creation?
A: Loom is a video, audio, and screen share recording tool used for creating videos and sharing marketing audits.
Q: Which tool is recommended for social media planning and scheduling?
A: Metrol is recommended for social media planning and scheduling due to its ease of use and integrations.
Q: What is High Level and why is it considered a powerful marketing tool?
A: High Level is a powerful digital marketing tool that is versatile and highly recommended for businesses.
Q: How is Notion used for organization?
A: Notion is used for keeping notes and ideas organized, project management, and tracking income and expenses.
Q: What is OnePassword used for?
A: OnePassword is a password management tool used to store and save passwords securely.
Q: What is the purpose of Heptio in visual thinking and knowledge management?
A: Heptio allows users to visually map out ideas and projects, making it valuable for visual thinking and knowledge management.
Q: How does Zapier help in streamlining workflows?
A: Zapier automates repetitive tasks and connects apps to streamline workflows and save time.
Q: What is CreateAP used for in digital marketing?
A: CreateAP is used for creating high-quality visuals and ads quickly and efficiently in digital marketing.
