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In the past year, achieving 30 million views on LinkedIn was not a matter of luck; it was the result of a systematic content creation process. Many posts on LinkedIn fail to engage users due to common pitfalls: lack of originality, uninteresting insights, standard hooks, poor structure, and uninspiring content. These factors contribute to posts being perceived as commodities, easily forgotten and overlooked.
The first step in creating engaging LinkedIn content is to identify unique and interesting insights. If your insight lacks originality, your post will likely fall flat. Engaging with clients, prospects, or your audience can help uncover the questions they ask, the problems they face, and their aspirations. Additionally, documenting your daily experiences and reflecting on your backstory can yield valuable insights that resonate with your audience.
Once you have your insight, the next step is to develop a focused idea. It’s crucial to remember that one post should convey one idea to maintain audience attention. Think like a journalist: take the insight and angle it in a way that tells a compelling story. For instance, if a member of your audience shares a problem, use that as a foundation to build your post around.
The structure and format of your post are vital for capturing attention. Most readers skim through content, so it's essential to create a clear and engaging structure. Utilize formats such as carousels, infographics, or storytelling frameworks to present your insights effectively. A well-structured post encourages readers to engage more deeply, increasing retention rates and impressions.
The hook is a critical element that can make or break your post. It consists of the first two lines that readers see before they click 'view more.' A successful hook should pique interest, clarify the post's subject, and make the reader feel personally connected to the content. Examples of effective hooks include intriguing statements, lists, or questions that resonate with your audience's experiences.
In the body of your post, it’s essential to deliver on the promise made in your hook. Maintain a simple and clear writing style, avoiding complex vocabulary to ensure readability. Conclude your post with a call to action, inviting readers to share their thoughts or engage with the topic further. This interaction can enhance engagement and foster community among your audience.
In today's visually-driven world, incorporating images can significantly enhance your posts. Visuals such as infographics, charts, or personal photos can attract and retain audience attention. Adding a descriptive title to the image can also serve as an additional hook, drawing readers in and encouraging them to engage with your content.
By following this step-by-step framework, you can create LinkedIn posts that garner significant impressions and engagement. Many posts can achieve over 100,000 views, with some even reaching millions. Utilizing these strategies will not only improve your content but also help establish your personal brand on LinkedIn.
Q: What are common pitfalls that lead to unengaging LinkedIn posts?
A: Common pitfalls include lack of originality, uninteresting insights, standard hooks, poor structure, and uninspiring content.
Q: How can I identify unique insights for my LinkedIn content?
A: Engage with clients, prospects, or your audience to uncover their questions, problems, and aspirations. Documenting your daily experiences can also yield valuable insights.
Q: What is the importance of having a focused idea in a LinkedIn post?
A: A focused idea helps maintain audience attention by ensuring that one post conveys one clear message, making it easier for readers to engage with the content.
Q: How should I structure my LinkedIn post for better readability?
A: Utilize clear and engaging structures such as carousels, infographics, or storytelling frameworks to present your insights effectively, as most readers skim through content.
Q: What makes a good hook for a LinkedIn post?
A: A good hook should pique interest, clarify the post's subject, and create a personal connection with the reader, often using intriguing statements, lists, or relatable questions.
Q: How can I ensure I deliver on the promise made in my post's hook?
A: Maintain a simple and clear writing style in the body of your post and conclude with a call to action to encourage reader engagement.
Q: Why are visuals important in LinkedIn posts?
A: Incorporating visuals like infographics, charts, or personal photos can significantly enhance posts by attracting and retaining audience attention.
Q: What framework should I follow to create successful LinkedIn posts?
A: Follow a step-by-step framework that includes identifying unique insights, crafting focused ideas, structuring for readability, creating engaging hooks, and incorporating visuals to achieve significant impressions and engagement.