CREATING AN INSTAGRAM MARKETING STRATEGY? WATCH THIS FIRST! | INSTAGRAM MARKETING 2023

1. Common Mistakes in Instagram Marketing Strategy
2. Importance of Developing a Solid Strategy for Instagram Marketing
3. Focus on Strategy Over Tactics in Instagram Marketing
4. Utilizing Tools for Effective Instagram Marketing
5. Messaging Mistakes in Instagram Marketing
6. Avoiding Strategy Replication in Instagram Marketing
7. FAQ

Common Mistakes in Instagram Marketing Strategy

Hi everyone, welcome back to my channel. In today's video, I'm going to be talking about why your Instagram marketing strategy might not be working. Now, okay, I had a bit of inspiration behind this content idea. One place where I got inspiration from this idea from is all of the work that I've been doing with clients for the past like six months to a year, where I've really been helping them elevate their Instagram marketing by providing and coaching them through a process of creating a strategy, like an actual strategy for their Instagram marketing, right? So, through that process, I picked up on so many common mistakes that people are making with their Instagram marketing, which is directly impacting whether or not they're able to leverage Instagram to actually make money and make sales and convert clients and all that stuff.

Importance of Developing a Solid Strategy for Instagram Marketing

The other place of inspiration was actually my course that I'm creating, which if you're watching this now, it might be live. I never know when anyone's gonna be watching this, if it's right this second, it might be live. There's gonna be a link in my description if you wanna check it out. But it's basically my signature Instagram marketing course, which is targeted at anyone who is a business owner, product, or service-based who wants to learn how to leverage Instagram to actually grow their business and the process of doing that and doing my market research and all my testing and all that. I just noticed again, so many glaring mistakes that people are making and I thought, this is a YouTube idea. So here we are today, that is gonna be the content of today's video. If you are interested, then please stick around.

Focus on Strategy Over Tactics in Instagram Marketing

The number one mistake that I'm seeing people make, by far, this is the biggest mistake. Like, and it's actually quite a difficult one to explain without having like course materials, like a PowerPoint presentation and stuff, but I'm gonna give it a go. So this mistake is that you are focusing on tactics rather than your strategy. Now, you're probably thinking, I don't get it, what's the difference, right? There is quite a huge difference between strategy and tactics, but they're both related to each other. If you think of it, at the top, your strategy is quite literally how you plan to achieve a goal. So, if you think of it this way, right, your strategy sits at the top of everything and it should literally guide everything that you do on your Instagram channel, right? And your strategy is going to involve things like analyzing your audience and coming up with your value offering, like coming up with your content pillars, you know, coming up with your correct way of planning all your content at the right time and all of that really good strategic stuff. That is what your strategy is made up of.

Utilizing Tools for Effective Instagram Marketing

The second reason why your Instagram marketing strategy might not be working is because you're not using the right tools. So, some people, there's actually a myth around this. Some people believe that you should only really be running your Instagram via Instagram. And there's a myth that says that if you use any third-party tool, Instagram is gonna penalize you for it. Now, where that myth came from is from a good place. So, it's not all false. Basically, if you use an app which has not been approved by Instagram, or, you know, which tries to do dodgy things with Instagram and breaks their community guidelines, that's when you're going to get penalized.

Messaging Mistakes in Instagram Marketing

Another mistake that I see people make with their Instagram marketing strategy is that their messaging is off. And what I mean by that is quite literally anything that you are saying or any message that you're delivering to your Instagram audience just isn't hitting the mark. There's a few reasons for this. The main one is that you've not taken the time to properly analyze your audience and to really come up with a good audience profile, which is something that I teach inside my course, Next Level IG Academy,

Avoiding Strategy Replication in Instagram Marketing

The final mistake that you are potentially making is that you're copying someone else's strategy. And I have an inkling that this is quite a common one because what might happen is maybe you find someone online and you think, 'Oh, they're great. They're similar to me and they're achieving what I want to achieve.' And maybe you're copying their strategy in the sense that you have analyzed what they're doing and you're trying to do something similar. Or maybe it's that like they have shared what their strategy is and then you've listened to that and thought, 'Oh, I'm gonna do the same thing.'

FAQ

Q: What is the main focus of the YouTube video about common mistakes in Instagram marketing strategy?
A: The main focus is on why Instagram marketing strategies may not be working and common mistakes that people make in their strategies.
Q: What inspired the content of the YouTube video on common Instagram marketing mistakes?
A: The content was inspired by the experience of working with clients to improve their Instagram marketing and insights gained from creating an Instagram marketing course.
Q: What is the number one mistake mentioned in the video related to Instagram marketing strategies?
A: The biggest mistake highlighted is that people often focus more on tactics rather than on developing a solid strategy for their Instagram marketing.
Q: Why is it important to focus on strategy over tactics in Instagram marketing?
A: Focusing on strategy is crucial as it guides all actions on an Instagram channel, including analyzing the audience, defining value offerings, and planning content effectively.
Q: What is the second reason mentioned in the video for Instagram marketing strategies not working effectively?
A: The second reason is the lack of utilization of appropriate tools for Instagram marketing, with a mention of a myth surrounding the use of third-party tools.
Q: What messaging mistake is commonly made in Instagram marketing strategies according to the video?
A: One common mistake is having messaging that does not resonate with the audience, often due to a lack of proper audience analysis and audience profile development.
Q: What is the final mistake discussed regarding Instagram marketing strategies in the video?
A: The final mistake highlighted is the tendency to replicate someone else's strategy without considering individual goals and audience, leading to potential issues in achieving desired outcomes.