In the competition of digital marketing, Facebook ads are undoubtedly one of the most influential platforms. Whether it's a brand just getting involved in social media marketing, or a seasoned business, they need to effectively manage and optimize their Facebook ad accounts. Knowing how to choose the right Facebook account, buying Facebook accounts, and how to view your competitors' social media ads are all key components of a successful marketing strategy. In addition, with
With the application of Facebook's profile extension tool, Facebook's marketing potential is further amplified, helping enterprises achieve more accurate audience targeting and advertising optimization.
In this article, we'll give you a detailed look at how you can improve your Facebook ads and help you stand out in a crowded market.
1. Facebook advertising account
In Facebook ad placement, Ad Account is the core tool for everything from managing ads, setting budgets, and analyzing ad performance. Knowing how to choose and manage Facebook ad accounts is crucial for any business or individual, as a well-optimized ad account can not only help improve ad performance, but also ensure that your ads run smoothly.
Creation of Facebook Advertising Accounts
Creating a Facebook Ads Account is the first step to getting started with advertising on Facebook. An Ad Account is a tool you use to manage your campaigns, set budgets, see how your ads are performing, and make adjustments. Here's the step-by-step process to create a Facebook Ads Account:
Step 1: Create or log in to your Facebook Business Page
Preparation:You must have a Facebook profile to create a Page.
How to create a Page using a mobile device:
Open the Facebook app.
Tap your avatar to open the menu.
TapPages。
Tap in the top leftcreate。
inputThe name of the Page, and then click Next.
Search for a category or select a popular category.
Tapcreate。
To set up your Page, you can enter your signature, contact details, location and hours of operation.
To customise your Page, you can add a profile picture and cover photo.
To grow your Page's audience, tap Invite friends.
If you want to get notifications for your Page, you can turn on Get Page notifications on your profile.
Tap Done.
How to create a Page from a computer:
Log in to Facebook.
Click on the leftPages。
Under your Page and profile, click Create a new Page。
Follow the prompts to fill in your company name, industry, address, phone number, and other information.
Once you're done, your Facebook Page will be created.
Step 2: Set up Facebook Ads Manager (Business Manager)
visitBusiness Manager:Business Manager is Facebook's ad management platform for businesses and advertisers that you need to create and manage ad accounts.
Select [Create Account] or log in to your personal account
If you don't already have a Business Manager account, click on "Create Account" and follow the prompts to set it up.
Connect your business Page:In Business Manager, you'll need to connect your business Page to Ads Manager.
In the Home page section of Business Manager, click Add Home Page and select Add Existing Home Page.
Enter your Page name or URL to complete the Page's connection.
Step 3: Create a Facebook Advertising Account
Go to Ads Management Settings: In Business Manager, click the "Business Settings" icon in the top right corner. Find "Ad Accounts" in the left-hand menu and click "Add".
Select Create ad account: In the options that pop up, select "Create ad account" to enter a name for your ad account. This name is typically the name of your business or advertising objective. Select the time zone and currency associated with the account. Make sure you choose the right currency and time zone to avoid future payout and budget setup issues.
Set permissions for your ad account: As part of the creation process, you'll need to assign permissions to your ad account as an admin or other role (e.g., advertiser admin, analyst, etc.). You can assign different permissions to team members to ensure effective management of your ad account. Enter the email address of your team member and select their role in your ad account.
Choose a payment method: You'll also need to set up a payment method to pay for your ads. Click "Set up payment method" and add your credit, debit or PayPal account information. Make sure that your payment information is filled in correctly so that you can pay for your ads.
Step 4: Confirm that your ad account has been created
Once you've completed the above steps, Facebook will automatically create an ad account for you, and you can view your newly created ad account in Business Manager. At this point, you're ready to start setting up your campaign, choosing your advertising objective, creating your ad, and starting running.
2. Facebook account purchase
In the world of digital marketing, having a stable and reliable Facebook account is essential for successfully managing your advertising campaigns. However, sometimes due to time constraints or other needs, buying a ready-made Facebook account can be a convenient option. Here's a comprehensive guide to buying Facebook accounts, including considerations and optimization tips.
Why do I need to buy a Facebook account?
Buying a Facebook account is usually useful in the following cases:
Jump-start campaigns: Some newly created accounts may not be able to serve ads immediately, while mature accounts can usually be used immediately.
Circumvent ad restrictions: If your ad account has been banned for violating policies, buying a new Facebook account may be a solution.
Scale your business: Buying multiple accounts can help you manage different campaigns at the same time, avoiding the advertising budgets or operational constraints of a single account.
How do I choose a trusted account purchase channel?
When it comes to buying a Facebook account, it's important to choose a trustworthy provider to ensure the legitimacy and security of the account. Here are the factors to consider when screening suppliers:
Account source: Prioritize accounts that have undergone real-name authentication to ensure that there are no historical violation records or black history.
Supplier reputation: Understand the reputation of suppliers and customer reviews by reading reviews or consulting with industry colleagues.
Account type: Select a personal account, a business account, or a mature account dedicated to advertising according to your needs.
Additional services: Some providers also provide follow-up technical support, such as resolving account binding issues or instructions on ad account setup.
Steps to buy a Facebook account
Step 1: Determine the requirements Specify the type of account you need to purchase: personal or business? Do I need to have access to serve ads? These determine the price and suitability of the account.
Step 2: Select a supplier Find a reliable account provider through industry forums, online marketplaces, or professional platforms. Common platforms include:
BlackHatWorld
Websites of some social media marketing tool vendors
Step 3: Account delivery and checking Once the purchase is complete, the supplier will provide the login information for the account. As soon as you receive your account number, do the following:
Make sure that the account information is complete (such as email address, bound phone number, etc.).
Check your account for ad restrictions or policy issues.
Change your password and security settings to ensure your account security.
Step 4: Link to your ad account Log in to Business Manager with your newly purchased Facebook account and link it to your ad account or business Page to prepare your ads to run.
Precautions and potential risks
In the process of buying a Facebook account, you need to be aware of the following risks:
Risk of policy violations: The purchased account may have a history of violations due to improper operation by the supplier, resulting in subsequent bans.
Privacy and security issues: Make sure that the purchased account matches your device or IP address to avoid triggering Facebook's security detection.
Supplier fraud risk: Low price accounts may come from untrustworthy sources, so it's recommended to choose a supplier with a money-back guarantee.
A legal alternative
While buying an account can solve the problem quickly, it's safer to legally create and nurture your own Facebook account in the long run. You can also quickly get a high-quality account by:
Hire a virtual assistant: A professional virtual assistant will create and maintain an account on your behalf.
Work with third-party marketing agencies: Many agencies offer account management and ad serving services to avoid the risk of non-compliance.
ThreeHow to view your competitors' social media ads（how to check competitors social media ad）
In a competitive market, understanding your competitors' advertising strategies is an important step in developing an effective marketing plan. By analyzing your competitors' social media ads, you can not only help you spot industry trends, but also provide inspiration for your ad creatives and target audience. Here's a practical guide on how to view your competitors' social media ads.
1. Take advantage of the Facebook Ad Library
What is Facebook Ad Library? The Facebook Ad Library is a public tool that allows users to search for and view ads placed on Facebook and Instagram by any brand or business.
Select country and ad category: Select the country and ad category of your target market (e.g. all ads or specific political categories) based on your needs.
3. Search for a competitor's brand name: Enter your competitor's brand name or keyword to see all of their ad content, including active ads.
Benefits of the Ad Library:
Transparency: You can clearly see the creative, copy, and timing of your ad.
Inspiration: Analyze your competitors' ad content to inform your ad design.
Audience analysis: Speculate on your competitors' target demographics and marketing strategies based on the content and timing of your ads.
Use third-party tools for in-depth analysis
In addition to the Facebook Ad Library, some third-party tools can help you analyze your competitors' ad performance and strategies more comprehensively:
AdSpy
AdSpy is an ad intelligence tool that focuses on analyzing social media ads.
You can filter your ad content by keywords, ad copy, audience targeting, and more.
Filtering results by country, platform, and ad type is ideal for digging deeper into your competitors' targeting strategies.
2. SEMrush Social Media Tracker
The tool can track your competitors' social media activity, including ad performance and engagement rates.
Analyze your competitors' ad frequency and trends with historical data.
3. Moat
Moat provides transparency reports on ad delivery to help you understand your competitors' ad placements and audience data.
Analyze the key points of your competitors' ads
(1) Advertising content
Creative design: Analyze the style of your ad's images, videos, and copy to find the key points that attract users.
Messaging: Does the ad clearly communicate the value of the product? Do they use limited-time offers or other attractive elements?
(2) Target audience Observe the language and content style of your ad and speculate on its target audience. For example:
Younger users often prefer dynamic video ads.
High-end products may emphasize quality and user reputation.
(3) Frequency and timing of advertising
Frequency: How intensive are your competitors' ads? Is it a seasonal event or is it continuous all year round?
Timing: Is the ad published at a specific time period? This can be the peak time when your audience is active online.
Manually monitor your competitors' social media
If you're on a budget, you can also monitor your competitors' campaigns manually:
Follow your competitors' Facebook pages and Instagram accounts.
Review their dynamic content on a regular basis to keep track of how often and creatively your ads are posted.
Interact with ads (e.g., likes, comments) to be more exposed to similar ads.
Avoid direct copying
While analyzing your competitor's ads can provide inspiration, copying their content directly can pose the following problems:
Loss of brand distinctiveness: Make your ads feel less original.
Cause copyright disputes: If you copy the other party's design or copy, you may face legal risks.
Tip: Design a more differentiated advertising strategy by combining the strengths of your competitors and combining the characteristics of your brand.
What isFacebook Profile Extension Tool（ FB Profile Extension）？
The FB Profile Extension is a strategy to expand your advertising capabilities by creating or purchasing multiple personal Facebook accounts. These extended profiles can be used to:
Create a backup ad account: Prevent ad delivery interruptions when the primary account is throttled.
Reach multi-regional audiences: Use multiple accounts to run more localized ads in different markets.
Improve account security: Diversify risk and avoid a single account ban that can lead to a complete disruption of your campaign.
Why do you need to expand your Facebook profile?
(1) Enhance the ability to deliver advertisements With multiple profiles, you can create multiple ad accounts, each with independent ads, for greater flexibility and a maximum total budget.
(2) Diversify policy risks Facebook reviews ad accounts strictly, so if an account is banned for policy violations, the backup account can quickly take over the delivery of ads and avoid losing business.
(3) Manage different advertising projects For businesses with multiple brands or projects, an extended profile can help you manage different campaigns independently, streamlining the process.
How to Implement FB Profile Extension?
(1) Create multiple profiles legally
If you plan to expand your profile, it is advisable to create a new account through legal means:
Sign up for a Facebook account with a different email address and phone number.
Make sure that the activity and content of each account complies with Facebook's Community Standards and Advertising Policies.
Fill out your profile with real information to avoid triggering Facebook's anti-spam mechanism.
(2) Bind multiple profiles to Business Manager
In Facebook Business Manager, you can link multiple profiles to the same business account to manage your ad accounts in one place.
Sign in to Business Manager and go to Business Settings.
Add a new profile under the "People" option and assign permissions (such as admins or ad analysts).
(3) Use proxy services to protect accounts
To avoid multiple accounts triggering security warnings due to duplicate IP addresses, you can use a proxy service, such as residential proxies or mobile proxies, to assign different IP addresses.
(4) Maintain account activity on a regular basis
Facebook is more inclined to trust those accounts that are active. Make sure your extended profile has regular organic activity, such as posting, joining groups, adding friends, etc.
Precautions and potential risks
(1) Facebook's Account Policies Facebook prohibits the malicious creation or use of multiple accounts to circumvent the policy. Therefore, the operation of the extended profile must be reasonable and legal to ensure compliance with the rules of the platform.
(2) Avoid being banned
Do not register an account with false identity.
Avoid multiple accounts switching frequently on the same device or IP address.
Check the status of your account regularly and deal with potential security issues or restriction notices in a timely manner.
(3) Choose a trusted third-party service If you choose to purchase an account or proxy service through a third party, it's important to make sure it's from a trusted source and prioritize a provider with post-sales support.
Optimized application of FB Profile Extension
(1) Cross-regional advertising With different profiles, you can set up your ad account to target specific regions, such as:
Use one account to run English ads in the United States.
Use another account to run Portuguese ads in Brazil.
(2) A/B testing The expanded account can be used to test different creatives, audiences, or ad budget allocations to optimize performance.
(3) Hierarchical account management
Master account: Used to manage core campaigns.
Secondary account: Used to test ad creatives or work on short-term projects.
Alternate account: Quickly enable when the main account is restricted to ensure uninterrupted campaigns.
5. Frequently Asked Questions
1. How do I find the URL of my Facebook profile?
Finding the URL of your Facebook profile is very simple, and you can get it by following these steps:
Method 1: Through a computer browser
Log in to Facebook and open your profile.
In your browser's address bar, you'll see a URL similar to the following format: https://www.facebook.com/username or https://www.facebook.com/profile.php?id=123456789
Copy the link, which is your Facebook profile URL.
Method 2: Through the mobile app
Open the Facebook app and go to your profile.
Click the "More options" icon (three dots) in the top right corner.
In the menu that pops up, find the "Copy Link" option. Once clicked, your profile URL will be copied to the clipboard.
Prompt:
If you customize the username, the URL ends with the username, for example, facebook.com/username.
If you don't set a username, the URL is displayed as a numeric ID.
2. How do I see who has accessed my Facebook Profile Extension?
Many users care about who has viewed their Facebook profile or extended account, but at the moment Facebook doesn't offer an official feature to show visitors. Here are some relevant information and alternative solutions:
Official Facebook Policies
Facebook has made it clear that users can't see who has accessed their profile or extended accounts, also to protect user privacy.
Any third-party application that claims to be able to display access history may not be credible and is advised to download and use with caution.
Alternatives
While you can't directly view your visit history, you can learn about your interactions with your profile in the following ways:
Notification center: You'll get a notification when someone likes, comments, or shares your content.
Friend requests and followers: New friend requests and follows may be actions taken after someone has viewed your profile.
3. What is the format of FB Profile?
The main formats of a Facebook profile are as follows:
(1) User-defined user name
Usernames are set by the user and are usually unique.
Format: https://www.facebook.com/username
For example: https://www.facebook.com/john.doe
(2) System-generated numeric ID
If you don't set a username, Facebook defaults to using a numeric ID to identify a profile.
Format: https://www.facebook.com/profile.php?id = Numeric ID
For example: https://www.facebook.com/profile.php?id=123456789
(3) Short links
Some profiles may also be displayed in the form of short links, such as fb.me/username.
These short links are often created through third-party generation tools for easy sharing.
Note:
Users can use "Settings & Privacy" > "Privacy Checkup" to optimize the display information and privacy permissions of their profiles, and decide what information is made public.
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Contents
1. Facebook advertising account
2. Facebook account purchase
ThreeHow to view your competitors' social media ads（how to check competitors social media ad）
