Content Marketing Tricks (115k visits PER MONTH)
John interviews entrepreneur Eric about his journey in content marketing, entrepreneurship, and success in acquiring and growing businesses. Eric shares insights on being an entrepreneur, buying a failing company, managing a team, serving customers through content marketing, and tips for creating successful content. They discuss the importance of evergreen content, the skyscraper technique for building better content, and the dedication needed for producing high-quality videos like John's. Eric also mentions significant clients his company has gained through inbound marketing strategies.
Sep 01, 2024