What Are Google Display Ads? (Scale to $10k/day doing THIS)

1. Introduction to Google Display Ads
2. Identifying Google Display Ads
3. Optimal Ad Unit Sizes and Effectiveness
4. Understanding Targeting and User Interaction
5. Maximizing Results with Google Display Ads
6. Additional Resources and Training
7. FAQ

Introduction to Google Display Ads

Google display ads are one of the biggest sources of traffic there all over the world, all over the Internet. Where in best places to increase your business. I'm going to be taking you on my computer right here and showing you what they are and even giving you a few pointers on how you can use them in your business to increase leads and sales.

Identifying Google Display Ads

So, Google display ads... It's easy if I just show you what they are. So, I'm just going to do a random search on Google. I just did best food in Los Angeles and I brought up just a random site. The infatuation. The first-timer's guide to eating in LA. So, if we look here, we'll see can you spot the Google Display out already, okay? Check this out.

Optimal Ad Unit Sizes and Effectiveness

Right here is a Google Display ad. You see that? But there's a Google Display ad, there's a Google Display ad. Sorry, this is called a leaderboard. Leaderboard, okay? And leaderboards are common... They don't work, okay? When people talk about banner blindness this is one of the ad units which doesn't work. It's 728 by 90 pixel count. Doesn't work very well. This is called a square rectangle. Or a medium rectangle. It's 300 by 250 and these work very good, okay? Thumbs up on this one. In terms of sizes.

Understanding Targeting and User Interaction

Right here, Xfinity and another ad right here from GoDaddy. You can always click these things. See this little icon which says "ad choices". Let me try to zoom in here. Okay? Right here. See this "ad choices". You can click that and you can... It can bring up more information. And it'll show you how Google shows your ad, right? So, it says, the reason why I'm seeing this ad is that either visited the websites, the person's website or app or the time of day and my general location. So, they're targeting me based on the time, the location and the fact that I visited their sites. It's kind of a remarketing type of ad.

Maximizing Results with Google Display Ads

Now, the best way if you want to do Google ads for your business, what I recommend you do is I recommend you use this ad unit which is 300 by 250. Called a medium rectangle. This is the best performing ad unit in general, what you will see is you'll see about a 0.4... Sorry, 0.4% click-through rate. So, really if you show... If you show 250 ads, if you're doing well you'll get one person to click on them. That's the way they work. You know, most people don't click on ads.

Additional Resources and Training

Other things we can do are we can click this. And we can click X right here. See this X button right here? I can click X. And it can... You know, it will close the ad and we can click that again and see why they sent it to us. But that's what Google display ads are. Very, very simple. Now, I don't have enough time to go over all of the ins and outs of advertising on Google Display Network. But if you want to learn more, what I suggest you do is subscribe to my channel and hit the notification bell. And you'll get... You know, you'll also a free course on affiliate marketing which is what I do to make money. And you'll also get access to my free AdWords PPC training, okay? Which is under free training marketing trainings and mini courses.

FAQ

Q: What are Google display ads?
A: Google display ads are one of the biggest sources of traffic on the Internet, used to increase business visibility and drive leads and sales.
Q: How can Google display ads be identified?
A: Google display ads can be identified while browsing websites as visual advertisements usually labeled as 'AdChoices' associated with Google.
Q: What are the optimal ad unit sizes for Google display ads?
A: Optimal ad unit sizes for Google display ads include 300x250 (medium rectangle) which tend to perform better compared to larger units such as 728x90 (leaderboards).
Q: How does targeting and user interaction work for Google display ads?
A: Targeting for Google display ads is based on user behavior such as visited websites, time of day, general location, and can include remarketing strategies to engage users who have previously interacted with the advertiser's content.
Q: How to maximize results with Google display ads?
A: To maximize results with Google display ads, it is recommended to use 300x250 ad units, also known as medium rectangles, for higher click-through rates. Understanding user behavior and targeting can also contribute to better performance.
Q: Where can I find additional resources and training for Google display ads?
A: For additional resources and training on Google display ads, subscribing to relevant channels and accessing free courses on affiliate marketing and AdWords PPC training can provide comprehensive insights and strategies for successful advertising on Google Display Network.