Is Trustpilot still relevant in 2025 for your eCommerce brand?
The relevance of Trustpilot for e-commerce brands in 2025 is influenced by factors such as brand power, customer acquisition channels, and geographical location. Brands with strong recognition may not prioritize Trustpilot ratings, while others, especially those relying on organic search, may find it crucial. Case studies, like Tire Buyer, illustrate Trustpilot's impact on customer research behavior. Strategies for improving ratings include cost-effective alternatives to traditional services. Ultimately, brands must assess their unique circumstances to determine Trustpilot's importance in their reputation management.
May 30, 2025
