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Stop selling info and do this instead

#Digital marketing
2024-12-10 09:359 min read

Content Introduction

The content discusses the changing landscape of selling information online, emphasizing that traditional methods no longer yield success. It highlights the need for creators to pivot from simply providing information to offering implementation support and accountability. Three approaches to this new business model are proposed: providing direct service, engaging in coaching or consulting, and fostering community through collaborative learning. The importance of accountability is stressed as it leads to higher completion rates in online courses. Additionally, real-life proof of effectiveness is encouraged to attract clients by demonstrating tangible outcomes. Overall, the content advocates for a shift towards solutions-based selling rather than information overload.

Key Information

  • Selling information is no longer effective, especially for those trying to build an audience and generate revenue.
  • The shift in the market has led to significant changes in the way businesses need to operate.
  • It's critical to focus on providing implementation and practical services rather than just information.
  • There is a decline in completion rates for online courses, emphasizing the value of accountability in teaching.
  • Building a community or cohort model is essential to provide support and accountability for learners.
  • Focusing on what is scarce (time and implementation support) can lead to success in selling services.
  • Offer direct services to meet specific problems faced by customers, rather than just selling courses.
  • Utilizing proof through transformations and case studies helps build credibility and trust in offerings.
  • The shift towards community-based learning models can significantly enhance student engagement and completion rates.

Timeline Analysis

Content Keywords

Selling Information

Selling information is no longer effective for those looking to build an audience. The market has changed, and many are frustrated that they cannot package their expertise to generate revenue.

Online Courses

Since 2020, there has been a significant decline in people purchasing online courses due to overwhelming choices. The average course completion rate is low, and a shift to more implemented solutions is necessary.

Business Model Changes

Businesses must adapt to survive and thrive in the current environment. Successful methods include focusing on implementation rather than merely selling information, offering services, and fostering community engagement.

Accountability in Learning

Accountability is vital for successful learning outcomes, which is why groups and cohort-based learning initiatives are becoming increasingly popular. A supportive environment enhances learning and completion rates.

Community Building

Creating communities linked to offered services provides support, accountability, and collaborative opportunities, which help individuals achieve their goals more effectively than pursuing information alone.

Personal Services

Emphasizing service delivery and hands-on support is becoming a preferred model over information sales. This approach directly addresses client needs and fosters proactivity in achieving results.

Proof and Results

To succeed in selling courses or services, demonstrating past results and transforming potential clients' experiences with proven methods is essential.

Related questions&answers

Why doesn't selling information work anymore?

Selling information alone is no longer effective due to the overwhelming availability of free resources online, leading to a decrease in purchase intent for online courses.

What should one focus on instead of selling information?

Instead of selling information, one should focus on selling implementation, which involves the practical application of knowledge and providing actual results to customers.

What are the completion rates for online courses?

Industry-wide, completion rates for online courses are low, typically ranging from 5% to 15%, indicating that many students do not finish the courses they purchase.

How can one increase the chances of success in online education?

Implementing accountability, creating a community or cohort model, and providing hands-on guidance can greatly enhance engagement and success rates among students.

What type of business model is recommended for online course creators?

The recommended business model involves providing hands-on support or coaching alongside the course material, leveraging community engagement to enhance the learning experience.

How important is community in the context of online education?

Community is crucial as it provides support, accountability, and collaboration opportunities, significantly increasing the likelihood of participants completing courses and achieving their goals.

What are some effective ways to generate revenue in online education?

Effective revenue generation can come from offering services that solve specific problems, providing group coaching, or implementing software as a service (SaaS) models.

What evidence supports the value of community in learning?

Studies have shown that learners are more likely to succeed when they work alongside others, emphasizing the value of collaborative learning environments.

What is the 111 strategy in educational offerings?

The 111 strategy involves finding one person with a specific problem and providing them with one result, which can be used as proof for attracting more students.

What role does proof play in selling online courses?

Providing proof of effectiveness, such as success stories and testimonials, can help validate the claims made about a course's value and effectiveness, attracting more students.

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