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NEW Way To Test Facebook Ads!

#Social Media Marketing
2026-11-12 10:0812 min read

Content Introduction
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The video explains Meta’s new Facebook Ads feature, “push delivery to this ad,” which lets advertisers reserve part of a campaign’s budget for specific ads so new creatives can actually get spend and be tested. The speaker shows where to find it in Ads Manager, notes it is still rolling out, and compares it with Meta’s creative testing tool. He emphasizes that the right testing setup depends on conversion volume, budget, and goals: more testing can hurt short-term ROAS but may uncover winning ads for long-term scaling. The video recommends using the feature sparingly, mainly for bigger creative changes or lower-volume accounts, and warns against over-testing, especially during time-sensitive sales. It concludes with broader advice on tracking quality, creative diversification, and balancing experimentation with performance.

Key Information

  • Meta is rolling out a new Facebook Ads feature called "push delivery to this ad" that lets advertisers force budget toward specific ads so they get enough spend to test properly.
  • The feature is not available in all accounts yet; it can be found at the ad level under more settings, and if you do not see it, your account does not have access yet.
  • Advertisers often struggle because new ads get no spend while existing winners take all the budget; this feature is meant to solve that problem and protect testing from being crowded out.
  • Users set a percentage of daily budget for test ads and a duration for the test, with defaults of 20% budget and 7 days, though both should be adjusted based on performance and objectives.
  • The right testing window depends more on conversion volume than on budget alone: high-volume accounts can test faster, while low-volume accounts may need longer runs to gather enough data.
  • There is a trade-off between short-term performance and long-term learning; more testing usually hurts immediate ROAS but can uncover winning ads that improve future scale and profitability.
  • This feature works best for meaningful creative changes and larger tests, not minor tweaks or temporary sale campaigns where short-term sales matter most.
  • It is similar to Meta’s creative testing tool, but the creative testing tool is designed for testing batches of 2 to 7 ads, while push delivery forces spend on individual ads within an existing campaign.
  • The speaker advises using the feature sparingly, especially around major sales events like Black Friday or Cyber Monday, and being careful not to over-fragment data or budget.
  • The video also includes a promotion for Ben Heath’s Meta Ads Academy and a sponsorship pitch for Hyros, emphasizing improved attribution, better targeting, and higher ad ROI.

Timeline Analysis

Content Keywords

Meta Ads push delivery feature

Meta is rolling out a new Facebook and Instagram ads feature called push delivery to this ad. It lets advertisers force a portion of campaign budget to specific new ads at the ad level so they can get real spend and performance data instead of being starved by existing winners.

Facebook Ads testing

The script explains that testing is critical for improving ad performance, but it must be balanced against short-term results. The new feature is positioned as a way to test ads more effectively without creating extra ad sets or campaigns.

Budget allocation for ad testing

Users can set what percentage of daily budget should go toward test ads, with 20% shown as the default. The right percentage depends on campaign performance, conversion goals, and whether the account is focused on testing or scaling.

Conversion volume

Conversion volume is the main factor for deciding how long to run tests and how much budget to allocate. Accounts with more conversions can test faster, while low-volume accounts need longer test periods to gather enough data.

Ad testing duration

The feature defaults to a 7-day test period, but the speaker says duration should be adjusted based on how many conversions the account generates. More expensive or lower-volume businesses may need longer tests, while high-volume accounts can evaluate performance sooner.

Creative testing tool

Meta's creative testing tool is presented as a related but different option. It is designed for batch testing multiple ads, usually between two and seven, and is useful when advertisers want to compare several creatives while keeping spend controlled.

Ad performance optimization

The feature helps protect delivery of existing best-performing ads while allowing new ads to receive spend. This creates a balance between maintaining current revenue and finding new winning creatives that may scale better over time.

AI targeting and attribution

The video argues that Meta's AI targeting depends on good data, but tracking can be inaccurate. It promotes Hyros and its AI swarm data attribution as a way to improve tracking quality, feed better data into Meta, and improve ad ROI.

Ben Heath Meta Ads Academy

The speaker promotes a paid community called the Ben Heath Meta Ads Academy, offering exclusive training videos, weekly live Q&A calls, and personalized help with Meta Ads strategy. A discounted introductory offer is mentioned.

Scaling Meta ads

The best practices section says to use the feature sparingly, mainly for bigger changes and accounts with enough conversion volume. For short-term promotions or low-volume accounts, the speaker recommends letting Meta optimize normally rather than forcing too much testing.

Related questions&answers

What is Meta’s new Facebook Ads feature?

It is a feature that lets you force a portion of campaign budget to a specific new ad so it can get spend and be tested.

Where can I find the new push delivery feature?

Go to the ad level, scroll down under ad set setup, click Show more settings, and look for Push delivery to this ad.

What does push delivery to this ad do?

It helps ensure an ad gets delivery by dedicating budget to it.

Is the feature available in every ad account?

No, it is still rolling out and is only available in some ad accounts.

How much budget should I allocate to testing with this feature?

The default is 20%, but the right amount depends on your objectives, performance, and conversion volume.

How long should I run a push delivery test?

The default duration is 7 days, but the ideal length depends on conversion volume and how quickly your account generates data.

Why is conversion volume more important than time?

Because Meta learns from conversions, so how many conversions you get matters more than how long the campaign has been running.

When should I use this feature instead of the creative testing tool?

Use push delivery for single ads or bigger changes, especially when you want to test within an existing campaign without creating extra ad sets or campaigns.

When is the creative testing tool a better option?

It is better when you want to test a batch of ads, especially if you have enough conversion volume to get meaningful data.

Why can testing hurt short-term performance?

Because spend gets diverted from your best-performing ads to newer ads, which may not perform as well at first.

Why is this feature useful for lower-conversion accounts?

It helps ensure new ads get enough spend to generate data instead of being starved by existing winners.

Should I turn off my winning ads when testing new ones?

Usually no, because that can be risky and may cause a big drop in performance if the new ads do not perform well.

What kinds of changes are best suited for push delivery testing?

Bigger creative changes like a new hook, new avatar, or a different angle are better candidates than minor tweaks like a background color change.

Can I use this feature during major sale events like Black Friday?

It is usually not recommended, because those campaigns need immediate sales rather than long testing periods.

What should I do if I do not have enough conversions to judge performance?

Run the test longer or use fewer ads at once, because low-volume accounts need more time to collect enough data.

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