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Before establishing any strategy for Instagram, it's crucial to define your intentions and end goals. For this year, my primary focus is to use Instagram as a supportive tool for my business rather than the main driver. After taking a seven-month break from the platform for mental health reasons, I realized that I wanted to maintain a social media presence without it overwhelming my life. My two main goals are to sustain my social media presence in a manageable way and to generate a consistent flow of traffic to my website and products.
To achieve my first goal of maintaining a social media presence without burnout, I had to find a balance between posting frequency and content type. Initially, I returned to posting daily, but that proved to be too much. Currently, my team and I have settled on a schedule of three posts per week: two reels and one carousel. This approach allows me to be less hands-on with Instagram, enabling me to focus on other projects like YouTube videos and course content.
In terms of content creation, we have developed a system where one reel is a talking head video, while the other is a b-roll clip that requires minimal preparation. My social media manager handles the creation of carousels and memes, which means I only need to film one new video each week. This strategy allows me to batch content and maintain a consistent posting schedule without overwhelming myself.
I prefer creating evergreen content for my talking head videos, which means they don't rely on trends or trending audio. This allows me to batch produce content ahead of time, making it easier to manage my schedule. While I enjoy creating long-form content like YouTube videos, I find short-form content more challenging. Therefore, minimizing the number of short videos I need to film is beneficial for my workflow.
While I am involved in content creation, my team manages most of the engagement on my Instagram account. They handle replies to comments and direct messages, allowing me to focus on creating content. I still engage with other creators by commenting on their posts, but my team takes care of responding to comments on my content. This division of labor is essential for maintaining my productivity.
My second goal for Instagram is to drive a steady stream of traffic to my website and products. Although I am not focused on growing my follower count, I aim to create content that includes calls to action, directing viewers to my free resources, courses, or digital products. For example, I might create a reel about hooks for engaging an audience and encourage viewers to comment a specific phrase to receive a link to my popular product, 100 Reels Prompts.
To facilitate traffic and sales, I have implemented DM automation for my Instagram account. This system allows me to send automated messages to users who comment specific phrases on my posts. Initially hesitant about the potential spammy nature of this approach, I have found it to be effective in increasing engagement and sales. By strategically using DM automation, I can maintain a balance between providing valuable content and promoting my products.
This strategy reflects my current goals and capacity, and while it may not be relatable for everyone, it works for me at this stage in my life. As I continue to focus on long-form content creation, I rely on my team to manage Instagram effectively. For those looking to develop their Instagram strategy, future discussions will cover what to do when starting from scratch and how to grow an account quickly.
Q: What are my primary goals for using Instagram this year?
A: My primary goals are to maintain a manageable social media presence and to generate a consistent flow of traffic to my website and products.
Q: How often do I post on Instagram?
A: Currently, I post three times per week: two reels and one carousel.
Q: What is my content creation strategy?
A: We create one talking head video and one b-roll clip each week, while my social media manager handles carousels and memes.
Q: What type of content do I prefer to create?
A: I prefer creating evergreen content for my talking head videos, which allows for batch production and easier schedule management.
Q: How does my team support engagement on my Instagram account?
A: My team manages most of the engagement, handling replies to comments and direct messages, while I focus on content creation.
Q: What strategies do I use to drive traffic to my website?
A: I create content with calls to action that direct viewers to my free resources, courses, or digital products.
Q: How do I utilize DM automation for engagement?
A: I use DM automation to send automated messages to users who comment specific phrases on my posts, which helps increase engagement and sales.
Q: What is my approach to Instagram strategy moving forward?
A: I will continue focusing on long-form content creation while relying on my team to manage Instagram effectively, and future discussions will cover strategies for starting and growing an account.