Mastering Google MCC A Comprehensive Guide for Beginners

Managing multiple Google Ads accounts can be a complex task for agencies, advertisers, and businesses. Thankfully, Google MCC (My Client Center), now known as Google Ads Manager Account, offers an all-in-one platform to oversee multiple accounts efficiently. Whether you're looking to streamline billing, monitor performance, or safeguard multiple accounts, this article provides the insights and tools needed to make the most of your MCC experience. Dive in to learn best practices, safety tips, and advanced solutions for seamless account management.

What is a Google MCC Account? (My Client Center)

In the world of Google Ads, Google MCC stands for My Client Center. This is a specialized type of Google Ads account, designed primarily for agencies and professionals who manage multiple client accounts in one centralized platform. Recently, Google has renamed MCC to the Google Ads Manager Account, but the purpose remains the same. Let’s explore the essentials you should know before diving into this powerful management tool.

Why Use a Google Ads Manager Account?

Managing multiple Google Ads accounts can be overwhelming. MCC streamlines this process by providing a single dashboard where users can:

• View and Link Accounts: Access all connected accounts in one place without logging in and out repeatedly.
• Manage Multiple Accounts: Perform bulk actions, track performance, and generate reports for all accounts simultaneously.

How Many Accounts Can Google MCC Manage?

One Google Ads Manager Account can support up to 85,000 linked accounts, including manager, active, and cancelled accounts. However, the number of active accounts you can manage depends on your average monthly spending over the past 12 months.

Whether you're an agency handling campaigns for multiple clients or a business with numerous ad accounts, Google MCC is an indispensable tool for efficient ad management.

Benefits of Using Google MCC

Streamlined Account Management

One of the most significant benefits of Google Ads MCC is its ability to manage multiple accounts from a single dashboard. This eliminates the need to constantly switch between accounts, saving time and improving efficiency.

Centralized Billing

MCC allows businesses to set up a central billing account, enabling payments for all client accounts in one place. This simplifies the billing process, reduces administrative workload, and minimizes the risk of errors.

Flexible Access Levels

With MCC, businesses can assign different levels of access to multiple users. This makes collaboration easier, whether working with team members or clients. For agencies, this feature is particularly beneficial as it allows them to control the level of access each client has, ensuring sensitive account data remains secure.

Comprehensive Performance Insights

MCC provides businesses with a centralized view of all their Google Ads accounts and campaigns. This makes it easier to monitor performance metrics, identify areas for improvement, and implement optimizations that lead to better campaign results.

Why Do Agencies Use Google MCC?

The Google Ads Manager Account (Google MCC) is a powerful tool that simplifies campaign management for agencies. Here’s why it’s a go-to solution:

Centralized Access with a Single Login

Agencies can manage multiple client accounts with just one login, enabling them to monitor and generate performance reports for multiple campaigns seamlessly. This eliminates the hassle of logging in and out of individual accounts, saving time and effort.

Streamlined Collaboration

As a retailer or advertiser, granting your agency access to your Google Ads account via MCC is one of the most efficient ways to let them monitor and optimize your campaigns. With this setup, agencies can handle updates, strategy adjustments, and performance tracking in real time.

Simplified Campaign Audits

For advertisers looking for a comprehensive review of their campaigns, granting MCC access to an agency allows them to perform detailed audits. This ensures that campaigns are optimized for maximum ROI without needing to share account credentials.

In short, Google MCC empowers agencies to provide better campaign management, deliver actionable insights, and foster a streamlined collaboration with their clients.

How to Link Your AdWords Account to an Agency's My Client Center

Granting an agency access to your AdWords account via Google MCC is a simple process. Follow these steps to ensure the transition is seamless:

Locate Your Customer ID

• Log in to your AdWords account.
• Find your Customer ID (a 10-digit number) in the upper-right corner of the dashboard.

Share Your Customer ID with the Agency

• Provide this ID to the agency managing or auditing your campaign.
• The agency will send an official access request to your account.

Accept the Access Request

• Log back into your AdWords account.
• Click the gear icon in the top-right corner and select Account Settings from the dropdown menu.
• Navigate to Account Access in the upper-left corner.
• Look for the request from the agency and click Accept request, then confirm by clicking OK.

Once you’ve completed these steps, your account will be successfully linked to the agency’s My Client Center (Google MCC). This grants the agency the ability to monitor and manage your campaigns effectively while maintaining security and transparency.

Why Have Multiple Google Ads Accounts?

Managing multiple Google Ads accounts offers significant benefits for advertisers, agencies, and businesses. Here’s why you might consider creating and managing several ad accounts:

1. Backup Accounts for Unexpected Suspensions

Google Ads accounts are sometimes suspended unexpectedly. By having reserve accounts, you ensure your campaigns remain active, safeguarding your advertising efforts.

2. Avoid Account-Wide Negative Impacts

Disapprovals of ads or violations can negatively affect an entire account. Splitting campaigns across multiple accounts minimizes the risk, ensuring one issue doesn’t jeopardize your entire advertising strategy.

3. Personalized Client Management

For agencies managing multiple clients, having separate accounts allows for tailored strategies for each client. This setup ensures individualized targeting, budget management, and reporting without overlap or confusion.

Method 1: Managing Multiple Accounts With Google MCC

Google Ads Manager Accounts (MCC) provide a specialized solution for managing multiple accounts efficiently. Google MCC enables users to link, monitor, and manage multiple ad accounts from a single dashboard.

Key Features of Google MCC:

• Access and manage thousands of Google Ads accounts.
• Monitor performance metrics across accounts with a single login.
• Implement account-wide strategies while maintaining individual campaign management.
• Important Note:
• While Google permits multiple accounts, creating multiple Google Ads accounts for the same project (e.g., running ads for the same website or domain) can be deemed as an "unfair advantage." This practice could lead to account suspension, potentially affecting all linked accounts. Use Google Ads MCC responsibly to avoid such issues.

Method 2: Using Multi-Accounting Browsers for Better Safety

Multi-accounting browsers offer a more advanced and secure way to manage multiple Google MCC accounts. These tools ensure that Google recognizes each account as an independent user, reducing the risk of suspensions affecting other accounts.

Benefits of Multi-Accounting Browsers:

1. Unique Browser Fingerprints: Each browser profile is assigned a distinct digital fingerprint, ensuring accounts appear as separate entities.
2. Safety for Multiple Accounts: If one account is banned, others remain unaffected.
3. Streamlined Management: These browsers provide a centralized interface for managing accounts across multiple platforms, not just Google Ads.
4. Customization and Sharing: Advertisers can easily customize profiles and share access with team members securely.

How Multi-Accounting Technology Works

Each browser profile acts as a standalone environment with its own cookies, history, and user settings. You can log in to each Google Ads account through a separate browser profile, avoiding account overlap and ensuring privacy.

Google Ads Accounts Manager Vs. Multi-accounting Browser

Best Practices for Managing Multiple Google MCC Accounts

Head over to the DICloak website and download the application to your device. The app is available for both macOS and Windows. Register an account using Google, Telegram, or email.

DICloak’s free plan is available for a lifetime. However, if the basic features don’t meet your needs, you can upgrade to a premium plan.

After logging in, you’ll land on the Profile Dashboard. Profiles in DICloak are isolated browser sessions that prevent platforms from linking accounts. Now, let’s create a new profile.

1.Set Your Profile Name: You can name your profile during creation or edit it later.

2.Change Your Operating System: You can manually select or automatically generate your User Agent.

3.Connect with a Proxy: Connect using a local proxy or a third-party proxy with no restrictions.Test your IP connection to ensure it’s working properly. Assign a unique proxy for each account. Multiple proxies can be imported in bulk from third-party providers. Check our list of trusted proxy providers to make an informed decision.

Explainer: What Proxy Type Do I Need?

Residential Proxy

• What it does: Simulates a regular desktop computer’s IP address.
• Best for: Users seeking a cost-effective and safe option for managing accounts.
• Why choose it: Residential proxies are ideal for most use cases because they mimic real user behavior, making detection harder.

Mobile Proxy

• What it does: Offers a mobile IP, which provides an additional layer of anonymity.
• Best for: Scenarios where detection risk is high and maximum security is essential.
• Why choose it: These proxies are harder to detect but come with a higher cost, making them suitable for sensitive operations.

Data Center Proxy

• What it does: Provides IPs from data centers, making them highly cost-effective.
• Best for: Devices with a high trust level, such as profiles with a long history of active usage and no suspensions.
• Why choose it: While affordable, they are less secure, especially when using shared IPs, and are better suited for low-risk applications.

4.Add Your Account: Add your platform accounts by entering login details. The browser will securely remember these.

5.Set General and Advanced Settings: Customize settings such as data sync and browser preferences.

Click on the ‘Open’ button next to your profiles. Each profile opens in a new, completely isolated window. This ensures privacy and security for each session, not just visually but operationally.

Unique digital fingerprints and proxies are applied to every profile. This setup ensures that Google Ads cannot detect multiple profiles being managed by a single user.

FAQs about Google MCC

What is Google MCC?

Designed to streamline the management of multiple Google Ad accounts — Google Ads Manager (formerly known as My Client Center or Google MCC) is a simple way to manage and maintain Google ads campaigns for your clients.

How to get a MCC account?

Visit the Google Ads Manager account homepage and click Create a Manager account. If you're not signed in already, sign in using the email you'd like to use to manage your new manager account.

Definition of Google MCC

With Google MCC, users can create and manage multiple client accounts and campaigns, set budget caps, and manage access for different users. It's an efficient way for businesses to manage several Google Ads accounts without having to log in and out of each one.