Instagram is easily one of the most popular social media networks around today. But if you do it right, it can also be one of the most profitable ones - and that's why in this episode, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Alright, let's get to it.
I'm talking about mastering the six pillars of Instagram marketing. But before we dive in, first a story to tie this all together. Years ago, I used to be a business jet pilot. And when you're a pilot, the sole goal - or the sole way that you build experience and essentially ascend the ranks of pilot hood, pilot tree of being a pilot, is that you want to build hours. They're called hours because they're the number of hours that you spend flying a plane. More hours equals more experience, which tends to equal more dollars.
The first Instagram marketing pillar that you need to learn, that you need to love and that you need to hopefully one day master is all about video. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about it in Instagram stories, whether we're talking about it with lives which we're going to cover later, people just like consuming video.
The next pillar is a little bit weird because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media channels, whether we're talking about YouTube or even Facebook. People are watching videos, but they're not really watching, they're just listening to the audio stuff.
Probably no secret here, but text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess that's totally not true; something around forever. It's been around for thousands and thousands of years, and the written word, well, that's certainly been around since the Gutenberg press really made it available to everybody.
Let's move on to the fourth pillar, which is what Instagram is known for, and that's all about really high-quality images. When it comes to Instagram, there is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your business.
Alright, let's talk about the next pillar which is one of the most frightening of all for people, and that is IG Live or Instagram Live. Essentially, the ability to hit live and then go live to the whole world or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence because especially when you're first getting started, hitting that live button is terrifying.
The next thing you're gonna want to do is check out the video I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies. So check that out now, and I'll see you in the next episode.
Consistency, clarity, and congruence - consistency means that you're applying a regular schedule, meaning you're posting.
Q: What is Instagram marketing strategy?
A: Instagram marketing strategy is a plan or approach to effectively promote a business, brand, or product on the social media platform Instagram in order to attract and engage with a target audience, increase visibility, and drive desired outcomes such as sales or brand awareness.
Q: What are the six pillars of Instagram marketing?
A: The six pillars of Instagram marketing are video content, audio content, text, high-quality images, Instagram Live, and direct messages. These pillars represent key components that make up a successful Instagram marketing strategy.
Q: Why is video content important in Instagram marketing?
A: Video content is important in Instagram marketing because it is highly engaging and popular among users. People are more likely to interact with and remember video content, making it a powerful tool for brands to communicate their message, showcase products or services, and connect with their audience.
Q: How does audio content play a role in Instagram marketing?
A: Audio content plays a role in Instagram marketing by providing an additional way to engage with followers. While Instagram is primarily a visual platform, incorporating audio content can enhance the overall user experience and cater to different preferences.
Q: Why are high-quality images essential for Instagram success?
A: High-quality images are essential for Instagram success because visual content plays a significant role in capturing users' attention and conveying a brand's message. By using visually appealing and professional images, businesses can create a strong first impression and stand out in the crowded Instagram feed.
Q: How can Instagram Live benefit a brand's marketing strategy?
A: Instagram Live can benefit a brand's marketing strategy by providing a real-time and interactive way to connect with followers. Brands can use Instagram Live to share live updates, conduct product launches, host Q&A sessions, and engage with their audience in a more personal and authentic manner.
Q: What role do direct messages play in building connections on Instagram?
A: Direct messages on Instagram are a way to privately communicate with followers, customers, or potential partners. By utilizing direct messages effectively, businesses can establish personal connections, provide customer support, address inquiries, and nurture relationships with their audience.
Q: What are the key elements of success in Instagram marketing?
A: The key elements of success in Instagram marketing include consistency, clarity, and congruence. Consistency involves maintaining a regular posting schedule, clarity means delivering a clear and cohesive message to the audience, and congruence refers to ensuring that all marketing efforts align with the brand's values and goals.
