Okay, so my first secret to growing on Instagram in 2022 is to stay up to date with the platform. And what I basically mean by that is you may or may not have noticed (if you haven't noticed, then where have you been), but Instagram made a lot of changes last year, like a significant amount of changes to their app. And if you've not seen any of my videos on the various updates that they've already made and updates that are coming, I'll link to all of them in the description below. Note, I say all of them because there are multiple, because there were so many changes.
My second secret to growing on Instagram in 2022 is that value will remain king, queen—basically, value will be the most important thing. This has been the case for a little while. I would say for the majority of last year, but this year, it's going to be the case even more so. And I think an important thing to remember when we're talking about why you need to offer value as part of your content strategy on Instagram is that the world of Instagram has changed rapidly, and what it takes to grow on the platform now is not the same as what it took to grow on the platform before.
So this one is going to be tricky for a lot of people to do, and a lot of people might disagree with this tip, and that's okay. I'm always up for a healthy debate. And the reason why I put this one in here—it's actually a realization that I came to when I was reviewing my 2021 social media progress and actually establishing a strategy for this year. If you want more information on that, I created a whole video about it; I'll link to it up here.
Now people sleep on highlights. Highlights are like that forgotten child. I feel bad for them. They need better PR. Like they're just not getting the recognition that they deserve. And the reason why I think highlights can really be a key to growth for a lot of you guys this year is because of how highlights should and are currently being used. So in order for me to explain this properly, I first want to talk about stories. Because stories and highlights go hand in hand.
The next secret that I want to share, and it's one that I really want to try and incorporate myself on my channel this year, is to treat your Instagram like a channel. So it's almost like treat it like a, like a TV channel. Instagram is actually a marketing channel, but for most people, they don't necessarily treat it like a channel. And one way that you can do this is to develop some form of series to get people to keep on coming back to your channel for more.
Q: What is the first secret revealed for growing on Instagram in 2022?
A: The first secret revealed is to stay up to date with the platform and be aware of the changes made by Instagram.
Q: What is emphasized as the key to Instagram growth in 2022?
A: The key to Instagram growth in 2022 is providing value, as it is considered the most important aspect for success on the platform.
Q: What is highlighted as an important factor for authenticity on Instagram?
A: Sharing your authentic view is emphasized as a powerful tool for authenticity on Instagram, despite the challenges it may present.
Q: Why are highlights on Instagram considered a forgotten key for growth?
A: Highlights on Instagram are considered an overlooked aspect that can significantly contribute to growth due to their underutilization and the potential they offer.
Q: What approach is recommended to treat Instagram for growth?
A: Treating Instagram as a channel and adopting a TV approach to content creation is suggested to enhance growth potential and engage the audience more effectively.