Exposing my Instagram strategy for 2023 | Spoiler: things are changing!

1. Revealing My Instagram Strategy for 2023
2. Setting Objectives for Instagram
3. Strategies to Achieve Instagram Objectives
4. Utilizing Instagram Features for Engagement
5. Modifying Posting Frequency and Content Format
6. FAQ

Revealing My Instagram Strategy for 2023

Hi guys, welcome to another video where I expose things about my business that I probably shouldn't be exposing. In today's video, I'm going to be telling you all about my Instagram strategy for 2023 because your girl is making some changes. Now, I like to switch up my strategy maybe like twice a year. I like to leave a good chunk of time before I make any major changes just because I want to make sure I've got enough data and I've had enough time to really make some key learnings on what I was doing previously. So the time has come for me to make some changes, and I'm going to be telling you all about those changes in just a moment.

Setting Objectives for Instagram

Before we get into it, though, I did want to let you know that this video is sponsored by HubSpot which is very exciting. I'll be telling you more about HubSpot a little bit later on in the video, so let's get to it. Okay, so really quick, now if you like content like this, please hit subscribe and turn on the notifications because I upload new videos every single week. So let's get started with my strategy for 2023. Now, as with most good strategies, you really want to start with your objective. Your objective is just basically like marketing speak for your goals, what you are trying to achieve with your Instagram channel for the following year. Now for me, the answer to that question is, I want to use my Instagram channel to build deeper connections with my audience. Now, it's important that you figure out what your objective is because spoiler alert, it's probably going to be different from mine.

Strategies to Achieve Instagram Objectives

It's also worth noting that your objective for your Instagram channel might be different depending on how many platforms you're on, so like how many other social media sites you're on. For example, I create content across quite a lot of different social media channels at the moment. So, I'm on Instagram, TikTok, YouTube, obviously Pinterest, and I have a podcast. And I know that's not technically a social media site, but it is another platform that I create content on. Each of those channels has their own roles just based on the content that I share, based on the strategies that I have in place, etc. So, for example, Pinterest and TikTok are the channels that I use to drive awareness of me and my brand. Like, I use those channels to grow my audience because those channels are really great at growth, however, those channels for me at least do not help me build a connection with my community.

Utilizing Instagram Features for Engagement

I do want to take some time just to tell you about HubSpot but specifically a very useful free resource that I've been using to help develop my strategy. As I mentioned, engaging with my community is one of my top priorities for 2023, and HubSpot has developed a guide that's really going to help me do that, but it will also help you guys achieve that too. The guide is called '20 Powerful Strategies and Hacks for Increasing Your Instagram Engagement,' and the best part is it is completely free. Yay, some cucumber confetti, yay! So, this Instagram engagement guide is going to help you achieve a few things, for example, it will help you get more likes on your posts, gain more followers, discover Instagram's lesser-known features, and leverage Instagram's native tools like stories, lives, and more.

Modifying Posting Frequency and Content Format

The first one is probably going to be the most shocking to everyone out there so I'm just gonna need you to hear me out. When it comes to the frequency of my posts on Instagram, they will be decreasing. They've actually decreased a little bit already. Oh God, this feels so weird to talk about. Basically, I used to share content on Instagram five times a week. It used to be Monday to Friday. It was purposely on Monday to Friday because I know that most people don't want to hear me lecture on about business, entrepreneurship, marketing whatever on like a Saturday and a Sunday, right? So, that used to be my strategy. Now, recently, I have been trying a slightly different frequency which has been three to five times per week. Now, I'm going to continue with that frequency well into 2023.

FAQ

Q: What is the video about revealing Instagram strategy for 2023?
A: The video is about exposing the Instagram strategy for the year 2023, discussing changes and key learnings.
Q: What is the importance of setting objectives for Instagram?
A: Setting objectives helps in determining goals for the Instagram channel and what is trying to be achieved to build deeper connections with the audience.
Q: How does the number of social media platforms impact the Instagram strategy?
A: The number of social media platforms can impact the Instagram strategy as each platform has its role and strategies, for example, some channels are great for growth while others are better for building a connection with the community.
Q: What is the free resource mentioned to help with Instagram engagement?
A: HubSpot has developed a free guide called '20 Powerful Strategies and Hacks for Increasing Your Instagram Engagement' to help users get more likes, gain more followers, discover lesser-known features, and leverage native tools.
Q: What changes are being made to the posting frequency and content format on Instagram?
A: The posting frequency on Instagram will be decreasing from the previous five times a week to three to five times per week for the year 2023 to align with the new strategy.