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HomeBlogE-commerce2025 TikTok Shop Management Strategy: Avoid Account Bans and Improve the User Experience

2025 TikTok Shop Management Strategy: Avoid Account Bans and Improve the User Experience

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Have you ever encountered the trouble of failing to register a TikTok account, not being able to log in, or even being banned? Are these questions confusing or overwhelming you? Don't worry, today's article is prepared to solve these common problems! Whether you're just getting started with TikTok or already have your own store or multiple accounts on the platform, we'll explore how to optimize your TikTok experience and avoid account bans, as well as some practical tips to help you manage your TikTok account smoothly. Read this, if you have similar problems, welcome to dive deeper with me and see which solutions work best for you!

What is TikTok Shop

TikTok Shop is an e-commerce feature launched by the TikTok platform to provide content creators and brands with a channel to sell products directly within the platform. With TikTok Shop, merchants can embed product links in videos, live streams, and profile pages, allowing users to complete purchases while watching content, increasing shopping convenience and conversion rates.

Features & Benefits of TikTok Shop:

  • Direct sales and promotion: TikTok Shop allows merchants to showcase and sell products directly in videos and live streams, and users can complete purchases without leaving the app. This seamless shopping experience greatly reduces the user's barriers to purchase and increases the sales conversion rate.
  • Precise audience targeting: With the help of TikTok's powerful algorithmic recommendation system, merchants can accurately push products to potential target audiences. By analyzing users' viewing habits and interactions, TikTok Shop helps businesses reach interested consumers more effectively.
  • Diverse marketing tools: TikTok Shop offers a variety of marketing tools, such as coupons, limited-time discounts, and giveaways, to help merchants attract users' attention and boost sales. At the same time, merchants can also use TikTok's advertising function to carry out precise placement and further expand their brand influence.
  • Data analysis and feedback: Merchants can obtain detailed sales data and user feedback through the TikTok shop backend to help optimize products and marketing strategies. Real-time data analysis enables merchants to quickly adjust their strategies to adapt to market changes and user needs.

Since the launch of the TikTok Shop, it has achieved significant success in multiple markets around the world. Especially in the US and European markets, many brands have achieved rapid growth through TikTok shops, becoming a significant force in the e-commerce space. In addition, TikTok Shop is constantly expanding its features and services, striving to provide a more comprehensive e-commerce solution for merchants around the world.

The impact of the ban wave on TikTiok stores

In recent years, the wave of bans on the TikTok platform has intensified, especially in late 2024 and early 2025, when the platform has stepped up its crackdown on violations. The reasons for the ban include, but are not limited to, violation of community rules, false advertising, malicious marketing, content plagiarism, and improper use of the platform's promotional features. For merchants and content creators, banning accounts is not only a punishment for individual accounts, but also can bring a series of ripple effects, especially on the TikTok shop as an e-commerce platform.

The direct impact of the ban on TikTok shop merchants

As an important part of TikTok's e-commerce ecosystem, TikTok Shop has become an important sales channel for more and more brands and merchants. However, the wave of account bans has caused many merchants to face serious challenges. Once a merchant is banned for violations, the product display and sales activities in the store will be disrupted, and even the long-term accumulation of fans and customer data may be lost. For some merchants who rely on TikTok shops for cross-border e-commerce or product promotion, banning an account may mean the collapse of the business model.

A ban not only means a loss of traffic, but can also lead to damage to a merchant's brand image, especially when a merchant's violations are revealed during a live stream or video promotion, which can greatly reduce consumer trust and loyalty. For many merchants, the ban on TikTok shop (tiktok store) may bring their e-commerce plans to a complete standstill, or even be unable to recover.

Which stores are most likely to be banned by Tik Tok?

With the intensification of the ban wave, the most concerned question in the industry is: what type of store is most likely to become the target of the ban? According to the analysis of TikTok service provider Thomas, the following three types of stores have a high risk factor and are likely to bear the brunt of the platform ban wave:

1.New store

The newly opened TikTok stop is the most vulnerable group in the wave of bans. Thomas said that many new stores face high risks in the early stages of opening, especially those who have been in the store for less than a year and are still in the exploration stage. Due to the inexperience of these stores, it is easy to have product problems, illegal operations, or failure to follow the operating rules of the TikTok platform.

New store inspection period: All new stores to TikTok Shop must go through a "new store inspection period", which is usually 30 days. During this time, merchants are subject to strict "newbie rules", such as a daily cap on the number of orders they can receive. Merchants need to ensure that at least 500 transactions are completed within this time, and that the negative rating cannot exceed 0.4%. If the store does not pass the inspection period, it may enter a 60-day observation period, during which any of the key indicators (such as the negative rating rate of commercial responsibility, performance rate, etc.) do not meet the standard, and the store will face the risk of re-entering the inspection period.

However, in the process of expansion, some new sellers are often eager to pursue return on investment, and may choose to blindly distribute goods and increase the number of products, resulting in the inability to meet the quality requirements of the platform, which in turn leads to the banning of the account. Therefore, sellers of new stores need to be especially careful not to violate the rules because they are in a hurry to expand.

2.Stores that abuse marketing strategies

Another type of stores that are prone to banning are those that rely too much on "swiping" or "fake marketing". These stores use unfair means to increase sales or obtain false positive reviews in an attempt to gain more attention and sales in a short period of time. However, this behavior not only violates the TikTok platform's policies, but can also harm the platform's user experience. Once discovered by the platform, these stores will face account bans.

For example, some merchants may increase their store ranking by buying fake traffic or swiping orders, which is not only regarded as a violation by TikTok, but may also be discovered by consumers, resulting in a serious decline in word-of-mouth and credibility. Therefore, when merchants market in TikTok shop, they must follow the rules of the platform to ensure that all promotion actions are authentic and effective.

3.Stores in high-risk categories

The third category of stores that are prone to banning are those that involve high-risk categories. For example, certain illegal or unauthorized products, such as counterfeit and shoddy goods, copyright-infringing goods, or products that violate relevant national laws and regulations, will be strictly cracked down by TikTok. If there are these problems in the goods sold by the merchant, the platform will quickly take measures to block the account.

This high-risk category includes not only counterfeit goods, but also products that involve sensitive topics, egregious behavior, or violations of local laws. Therefore, merchants need to ensure legal compliance when selecting products and avoid getting involved in high-risk areas.

How to optimize your TikTok shop strategy

As the wave of bans is sweeping in, TikTok shops are facing unprecedented challenges. Blocking accounts not only affects merchants' online business, but also puts many new merchants at a disadvantage in the competition. However, despite these dilemmas, TikTok Shop, as a fast-growing e-commerce platform, still offers great opportunities for merchants. On this platform, how to stand out from the crowd through optimization strategies, increase sales, and maintain competitiveness has become a key issue in the e-commerce field.

To help merchants succeed in the increasingly complex TikTok e-commerce landscape, here are some practical strategies for optimizing your TikTok shop. With these strategies, merchants can increase their store's exposure, increase conversions, and gain a foothold in a competitive market.

1.Optimize the design and layout of your store page

In a TikTok shop, the design and layout of the store page are crucial. A simple and intuitive page design can greatly improve the user experience, which in turn can lead to conversions. Merchants should ensure that their pages present clear, organized information that makes it easy for customers to navigate and quickly find what they are looking for. Once a customer enters a store, their first impression usually comes from the page design, so merchants need to attract customers' attention by carefully arranging their store.

High-quality product images are a great way to attract customers. Merchants should ensure that the uploaded product images are in high resolution and show multiple angles and details of the product, which can effectively increase the credibility of the product and help customers make a purchase decision. The description and page layout of the product should also highlight the core selling point of the product, so that customers can understand the advantages and value of the product at a glance.

In addition, it is also important to arrange the product assortment properly. Clear categories can help customers quickly browse different product types and improve shopping efficiency. Merchants can set up categories based on the use case, brand, or other characteristics of the product, so that customers can quickly find relevant products based on their needs. This efficient product layout not only saves customers time, but also improves the shopping experience.

2.Leverage TikTok videos and live streams for marketing

TikTok is a social platform with short videos and live streaming as its core, and businesses need to make full use of these features to showcase products and engage users. Short videos and live streams not only increase product exposure, but also create a stronger connection with potential customers.

Content creation is at the heart of TikTok marketing. Merchants should use creative videos to showcase the uniqueness and actual use scenarios of the product, and convey the selling points and benefits of the product. By combining with popular challenges, trends, or trending topics, businesses can quickly grab users' attention and increase brand exposure. Video content should be engaging, humorous, or emotionally resonant to increase viewer engagement and inspire them to make a purchase.

Live streaming provides a platform for real-time interaction, and businesses can build deeper connections through interaction with their audiences. By showcasing products in real-time, answering customer queries, or introducing unique product features, merchants can increase customer trust and accelerate the decision-making process. In addition, limited-time offers, flash sales discounts, and other methods can attract customers to place orders quickly during live broadcasts, further increasing conversion rates.

Partnering with KOLs is also an important strategy in TikTok shop optimization. By partnering with a well-known KOL, merchants can leverage their large fan base and trust to quickly expand their brand's exposure. KOL recommendations and sharing can effectively drive sales, increase potential customers, and bring more attention and traffic to merchants.

3.Focus on customer reviews and social interactions

In the operation of a TikTok shop, customer reviews are a factor that cannot be ignored. Good customer reviews not only help to increase the credibility of the product, but also increase the customer's confidence in purchasing. Merchants should actively encourage satisfied customers to write reviews and share their shopping experiences. In addition, it is equally important to respond to negative reviews, and merchants should promptly address customer issues and demonstrate the integrity and service level of the business. Good after-sales service and positive interaction can improve the overall reputation of the store and attract more potential customers.

In addition to customer reviews, social interaction is also an important factor in increasing store activity. Merchants can increase user engagement by posting highly interactive content on a regular basis. For example, activities such as prize interactions, Q&A sessions, or polls can motivate customers, which in turn increases their stickiness and loyalty. Social interaction not only helps strengthen the relationship between customers and the store, but also drives attention from other users on the platform, thereby amplifying the brand's reach.

By focusing on the social experience and evaluation of customers, merchants can not only improve the overall image of the store, but also bring more user traffic through word-of-mouth. These interactions and reviews also play an important role in TikTok shop SEO and can help merchants improve their search rankings and attract more targeted customers.

The reason why the TikTok account was blocked

Especially in the growing Chinese market, more and more brands and merchants are promoting their products or content through the platform. However, in the context of fierce competition and the continuous improvement of platform rules, many users and merchants' accounts have been banned for violating platform rules. Understanding the common reasons why TikTok accounts are blocked is crucial for businesses and content creators to avoid bans. Here are some of the main reasons why TikTok accounts are banned.

1.The account weight is low due to the lack of account maintenance

Many newly registered TikTok accounts lack an effective "account maintenance" process, resulting in a low rating of their weight by the platform. The behavior and content quality of the account in the initial stage directly affect the platform's evaluation of the account. If you post videos at will without proper content accumulation and interaction after registering a new account, the platform will consider your account to be in a "low activity" state, which may trigger a shadow ban, resulting in a significant reduction in video and content exposure. Therefore, after registering a new account, users should accumulate and interact with a certain amount of content to gradually increase the weight of the account.

2.Posting spam or low-quality information

TikTok pays special attention to the quality of content, if your account posts frequentlySpam, such as content that is highly repetitive, low-quality, or does not meet the community guidelines, may be judged by the platformLow-quality accounts, and then encountered a shadow ban. In this case, the content exposure of the account will be limited, and it will not even be able to get more user recommendations. Posting valuable, creative content and avoiding frequent unrelated, low-quality videos can help you avoid being flagged as spam.

3.Sensitive words appear in the title or text

The TikTok platform is very strict about censorship of sensitive words. Whether it's the title, description, tags, or text in the comment section during the live broadcast, if it contains sensitive words identified by the platform, it will lead to the account being banned or restricted. Even if a prohibited word is inadvertently used in a title, subtitle, or video text, the platform may consider it a violation and take the form of a shadow ban. Therefore, businesses and content creators should choose their words carefully and avoid posting any content that is politically or socially sensitive.

4.Posting behavior that does not comply with the rules of the platform

Any form of violation, such as posting abusive language, malicious attacks, copyright infringement, etc., can result in an account ban. The TikTok platform strictly monitors the platform's content through its intelligent algorithms and human review. If your account is involved in these behaviors, not only will you be restricted from exposure, but you may also face an outright ban. Therefore, merchants and users should abide by the platform's community guidelines and refrain from posting any form of abusive remarks, violent content, or copyright-infringing material.

5.Abnormal operation behavior

If the TikTok platform detects abnormal operation behavior of the account, such as frequently using the same behavior pattern (similar to bot operation), or repeating certain actions excessively, the platform will consider the account to be abnormal and limit its exposure. This usually happens when using third-party software or automated tools for content publishing or account management. To avoid being mistaken for bot behavior, merchants and users should ensure that actions are natural and reasonable, and avoid any behavior that is too frequent or repetitive.

6.Blocking caused by IP exceptions

The TikTok platform also monitors the IP addresses used by accounts. If the account frequently switches IPs, uses inaccurate IP addresses, or connects to the platform with an IP address that is blacklisted, the account may also be judged to be an abnormal account. This behavior is often perceived as suspicious activity by the platform, which in turn triggers a shadow ban that restricts the normal use of the account. To avoid this, users should avoid switching network profiles frequently and ensure that they use a stable and reliable IP address to access the TikTok platform.

The solution after Tik Tok's account is banned

1. Submit a grievance request

Open your homepage, go to "Settings and privacy" and find "Report a Preblem"; Select the corresponding issue and click "Need More Help". When appealing, be clear and conciseWhy do you think the ban is unreasonable?and show the corrective actions you've taken.

After submitting your appeal, wait patiently for TikTok's review. During this time, increase account activity and improve account performance by posting high-quality content and interacting with users as normal, and avoid any violations.

Once your account is reinstated, be sure to follow TikTok's Community Guidelines and Advertising Rules. For businesses in particular, make sure that the ads you post are truthful and accurate, and that you avoid spam, and follow all of the platform's rules to prevent you from being banned again.

2. Use third-party tools

If the account is banned due to frequent IP switches or abnormal logins, users can use legitimate third-party tools to improve the experience. For example, use a fingerprint browser to manage your TikTok account. Fingerprint Browser can not only combine stable IP addresses, but also set fingerprint information to ensure that each account is independent and cannot be detected by the platform. In addition, it makes it easy for the TikTok shop team to manage the store efficiently.

Next, let's take a lookDICloak Fingerprint ViewerHow to help you manage multiple TikTok accounts or stores efficiently!

How to use DICloak Fingerprint Browser to manage your TikTok shop

Download and register the DICloak app

  • First, visit our download page to install DICloak on your device. We offer versions for both Windows and Mac systems. Once the installation is complete, log in with your account. If you are a new user, you can quickly create an account on the official website of DICloak. Once you are logged in, you will be taken to the profile settings page.

Create profile and configure the proxy

  • In the upper-left corner of the page, select Create a profile. Fill in the basic information such as profile name, notes, profile group, and select your operating system.
  • Next, configure your profile with the proxy. In your profile settings, you can create a new proxy, or if you already have a saved proxy, you can choose to use it directly. In this setup, I'm going to use residential proxies. Finally, don't forget to test your proxy connection to make sure everything is working properly.

Add your TikTok account

  • This step ensures that you can quickly jump to TikTok while running your profile. Once you open your profile, the TikTok icon will appear on the right side, making it easy for you to access and manage your account seamlessly.

Other settings

  • General settings: Customize data synchronization, browser settings. If you want multiple members to be able to open the profile at the same time, turn on multi-open mode.
  • Advanced settings: Customize settings such as language, time zone, geolocation, and more. Once the configuration is complete, confirm the save to finalize the profile setup.

Run your TikTok account

  • Once you have launched your profile, you can log in or sign up for TikTok. The browser saves your login credentials for the next time, just like a regular browser.

Run multiple TikTok accounts

  • You can create as many profiles as you want. It is designed for teams that run their business on social media, and you can make your TikTok shop run smoother by adding notes or setting permissions to distinguish the roles of team members in operations, marketing, or other areas. When it comes to managing multiple TikTok shops, DICloak offers a variety of ways to create accounts, such as cloning profiles, bulk importing, and bulk creation.

Close the profiles

  • When you're done working, you can close the browser window using the bulk close feature. Your session will be automatically uploaded to DICloak's secure cloud server. The next time you open that profile, your session will pick up where you left off. This seamless process saves time and effort for account managers.

Why DICloak Fingerprint Viewer is your first choice for managing e-commerce platforms

  • Unique Digital Fingerprint: Each account can have its own digital fingerprint, with up to 20 parameters set to make it look like a different device is being used. This effectively reduces the risk of multiple accounts logging in from the same device or IP address and being flagged as suspicious activity by Discord.
  • Profiles isolation: DICloak allows the creation of a separate browser profile for each account. This means you can switch between different accounts without having to log in or out frequently, and without having to use multiple browsers, avoiding tedious and confusing operations.
  • Proxy integration: This feature is especially important for hiding your real IP address and can make it look like you're accessing the TikTok platform from a different location. By using residential proxies or rotating IP addresses, you can avoid triggering TikTok's anti-cheat algorithm and prevent the risk of shadow bans caused by frequent actions from the same IP. This helps keep your TikTok account stable and reduces the likelihood of being misjudged by the system as unusual activity.
  • Team management: For users who manage multiple TikTok shops or are in charge of a TikTok marketing team, DICloak's team feature offers a significant advantage. These features allow team members to access the same operating profile at the same time, and through DICloak's unique profile sharing feature, it ensures that account information is not leaked when managers share TikTok shops with team members. At the same time, admins can set personalized access permissions under different groups to further simplify the operation of TikTok business and improve team efficiency and collaboration.
  • Automation & Window Synchronizer: DICloak provides automation features that can effectively simulate the natural behavior of humans and avoid triggering the platform's auto-detection system when operating TikTok. For example, DICloak can automate behaviors like scrolling, posting videos, likings, and more, at intervals that are natural to humans. This simulated natural pattern of behavior greatly reduces the risk of being flagged as suspicious by TikTok's system because the behavior is too mechanical, thus reducing the likelihood of a shadow ban.
  • Bulk actions: Easily perform bulk operations such as creating, importing, deleting, updating, and transferring profiles. In addition to the batch operation of the profile, the batch creation of agents is also supported. These batch features not only improve the team's productivity, but also simplify many cumbersome operational processes.

How to prevent Tik Tok bans

In order to ensure the long-term stable operation of the TikTok shop, avoiding being banned is an issue that every user needs to pay attention to. Understanding and complying with the platform's rules, as well as taking some effective precautions, can greatly reduce the risk of an account being banned. Below, we'll cover a few practical tips to help you protect your TikTok account and keep it running smoothly.

  1. Comply with the rules of the platform: Make sure your content always adheres to TikTok's Community Guidelines, including avoiding content that is sensitive, unethical, or false. TikTok has strict bans for violations of its rules, especially content that involves violence, hate speech, or misleading information. Review your posts at all times to ensure they comply with the platform's requirements and avoid any violations that could result in account bans. Complying with the rules of the platform will not only protect your account, but it will also help you build a more positive brand image.
  2. Avoid frequent IP changes: Frequent IP switching may cause TikTok's anti-cheat mechanism to be alert and judged to be abnormal behavior. To avoid being misjudged by the platform, it is recommended to use a fingerprint browser and a stable proxy, which will ensure that your IP address is consistent while avoiding frequent switching. Fingerprint Viewer can also reduce the risk of being banned by hiding your real device information, making it look like it's being accessed using a different device. Also, make sure that your proxy source is legitimate and stable, and avoid using blacklisted IPs.
  3. Step by step to create an account: For newly registered TikTok accounts, avoid posting content or engaging too often in the first place. Too hasty operations can easily lead to platforms misjudging them as spam accounts or bot accounts. It's a good idea to keep a natural posting cadence at the beginning and gradually increase the engagement and posting frequency to help the platform build trust in your account. Maintain authenticity and variety in your account's activity and increase your exposure and engagement over time, rather than massively promoting it at the beginning.
  4. Monitor account activity: Check your TikTok account regularly to make sure there is no unusual activity, such as excessive bulk operations or the use of automated tools. The platform's algorithms can quickly identify such behaviour, which can lead to account bans. Especially when it comes to the management of multiple accounts, maintain the operational independence and authenticity of each account, and avoid using bots or similar tools for fake interactions. By regularly reviewing your account activity, you can detect and correct abnormal operations on time and ensure the security of your account.
  5. Avoid using sensitive words: TikTok is very strict about moderating content, especially the parts that involve sensitive words. If the title, description, or comment of a video contains sensitive words from the TikTok platform, the platform's algorithm may automatically recognize and penalize your account. To avoid being mistaken for violating content, it's a good idea to carefully review your text content before posting and avoid using terms that might touch on the platform's sensitive rules. By improving the legality and compliance of your content, you can effectively reduce the risk of account bans.

Tips: Common reasons and solutions for not being able to log in to TikTok on mobile phones

While using TikTok, there are some users that may come acrossI can't log in to TK on my mobile phonesituation, especially in the China. If you're experiencing this kind of problem, the first thing to do is to find out if it's due to TikTok can't be opened in China Causes. Due to network restrictions in Chinese mainland, users may not be able to directly access the international version of TikTok, which requires the help of overseas dedicated lines or other ways to bypass geographical restrictions to log in normally. In addition to TikTok shop management on the desktop,TikTok mobile terminal cannot be logged in It is also a common problem encountered by many users. Below we will briefly summarize some common reasons, and solving them is not complicated.

  1. Network Connectivity Issues: First, make sure you have a stable internet connection. Sometimes, an unstable cellular network or Wi-Fi signal can lead to an inability to log in to TikTok successfully. You can try switching to a different network, or restarting your phone and router to fix the issue.
  2. Wrong account or password: Failed logins can also be due to entering the wrong account or password. Please confirm that your account information is correct and that there are no omissions or errors in the input. If you forget your password, you can reset it through TikTok's "Forgot Password" feature.
  3. Outdated app version: TikTok updates frequently, and if your app version is too old, it may lead to compatibility issues and make it impossible to log in. Please go to the app store to check if there is an update available, and install the latest version of TikTok in time.
  4. Regional Restriction Issues: In some regions, TikTok may be restricted, causing users to be unable to log in properly. If you can't log in to TikTok in Chinese mainland and other regions, using a compliant overseas hotline or proxy tool may help you bypass geo-blocking and log in smoothly.
  5. Account Blocked or Abnormal: If your account is banned from TikTok for violating the rules, you will not be able to log in. In this case, you can try to restore your account through TikTok's appeal channel. Make sure that your account behaviour complies with TikTok's Community Guidelines and that you avoid triggering the platform's account bans.

In general, TikTok account management involves many levels, from how to avoid account bans, how to register smoothly to how to improve the efficiency of multi-account management, users need to constantly master new skills. Whether it's by using a stable proxy tool or by carefully following the platform's rules to solve the problem of logging in on your phone, these actions will make your use of TikTok smoother. At the same time, with some efficient management tools, such as fingerprint viewer and bulk operation function, you can easily cope with the challenges of daily operations. Hopefully, this article will provide you with valuable help and make your TikTok usage experience smoother and more efficient!

Frequently Asked Questions About TikTok Accounts

Why can't Chinese mainland use TikTok?

Although TikTok is developed by a domestic company, it itself serves foreign countries, except that the producer is Chinese, and the others are no different from facebook and instagram, they are all foreign social platforms, so this will not have special treatment because of domestic production.

Why was TikTok banned?

Why was my TikTok ad account banned? Ad accounts are often banned for violating TikTok's advertising policies, such as posting inappropriate content, false advertising, or using prohibited products. Frequent changes to your ad settings or serving content can be alarming. If the account is suspected of having a security issue, it may also lead to the Tik Tok being banned.

What should I do if my TikTok account is deactivated?

If you have been banned from TikTok, you can contact TikTok support and appeal the ban. You can do this through the app or you can send an email to business-servicesupport@tiktok.com provide your TikTok username.

Why can't I watch TikTok even if I go over the wall?

First of all, it may be due to an unstable or slow network connection. When using TikTok, you need to have a stable internet connection to load videos and content. Secondly, it may be caused by insufficient storage space or memory on the device. TikTok requires a certain amount of storage space to cache data and temporary files, and it needs a certain amount of memory to run the app.

What should I do if my TikTok account is warned?

If you have already received a warning letter, you can edit an email to the official, and then ask why your account has been warned or restricted, and then communicate with the account manager to cancel TikTok's ID card first

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