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TikTok Ban: What Next? How Content Creators Can Make Money On Other Platforms

#Social Media Marketing
2025-01-21 12:008 min read

Content Introduction

In this video, online business mentor Ly Suson discusses strategies for content creators to establish a sustainable and diversified business. Emphasizing the importance of not relying solely on platforms like TikTok, which can ban access at any time, she outlines three essential actions: starting a newsletter for direct communication and ownership of a subscriber list, selling digital products for passive income, and diversifying social media presence. Suson advocates for utilizing email lists to maintain control over business communication and suggests that creators should share their expertise through various digital offerings. The video serves as a wake-up call for creators to broaden their income streams and safeguard their livelihoods against the uncertainties of digital platforms.

Key Information

  • Diversification is crucial for content creators to ensure longevity in business, especially amidst uncertainties like potential TikTok bans.
  • Creators should start a newsletter to maintain direct communication with their audience and have an asset that can't be easily taken away.
  • Selling digital products is a recommended strategy to generate income that can provide passive revenue, with a focus on offering expertise.

Timeline Analysis

Content Keywords

Content Creation

The importance of having a business that can endure changes in social media platforms, particularly concerning the volatility of TikTok. The speaker emphasizes the need for content creators to diversify their efforts across various platforms and mediums to ensure long-term success.

Ly Suson

An online business mentor and coach who has generated over $2 million by selling digital products, courses, and consulting services. She shares her experiences and offers advice to aspiring content creators.

Starting a Newsletter

Highlighting the necessity of starting a newsletter to maintain direct communication with an audience, ensuring that creators can safeguard their business from platform-related risks.

Selling Digital Products

Encouraging content creators to sell digital products as a source of income. This includes sharing strategies on pricing and marketing these products effectively.

Business Diversification

Advising content creators to diversify their presence across multiple platforms to mitigate risks and enhance their income potential. A focus on creating and promoting their own offers instead of relying on external platforms.

Passive Income

Discussing the benefits of creating passive income streams through digital products, which can be sold repeatedly once established.

Algorithm Changes

Addressing the challenges posed by frequent algorithm changes on social media platforms and the necessity for content creators to adapt by owning their audience and communication channels.

Authority and Branding

Explaining how consistent content distribution and repurposing across platforms can enhance a creator's authority and personal brand power.

TikTok Risks

Mentioning the potential risks and uncertainty of relying solely on TikTok or other single apps for a livelihood. Encouragement to develop a multi-platform strategy.

Related questions&answers

What should content creators do to safeguard their business if TikTok gets banned?

Content creators should start a newsletter, sell their own digital products, and diversify their social media presence.

Why is it important for content creators to start a newsletter?

A newsletter allows creators to have direct communication with their audience, own their email list, and protect their income from being reliant on any single platform.

How can a newsletter benefit my online business?

A newsletter helps to create a direct line of communication with your audience, can serve as a distribution platform for your content, and helps to maintain your brand presence despite changes in social media algorithms.

What types of digital products can I sell?

You can sell courses, eBooks, templates, and other resources related to your expertise.

Why should I diversify my social media strategy?

Diversifying helps to mitigate risks associated with reliance on a single platform and assures that your business remains stable even if one platform changes its policies or algorithms.

What is the significance of selling my own offers?

Selling your own offers allows you to monetize your expertise directly, which helps create sustainable income without the constraints typical of affiliate marketing.

How can I grow my digital product sales?

You can grow sales by utilizing your newsletter to promote your products, leveraging social media for free exposure, and optimizing your offers based on audience feedback.

What should I do to prepare for potential changes on TikTok or other platforms?

Focus on building an email list, establishing a newsletter, and creating and selling digital products that can generate income independently of any single social media platform.

How do algorithms affect content visibility on social media?

Algorithms can change the reach of content based on various metrics, and focusing solely on social media for traffic can put your business at risk if those algorithms hinder visibility.

How can I make my brand more recognizable?

Consistency in your messaging, repurposing content across various platforms, and engaging with your audience regularly can enhance brand recognition.

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