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The Best LinkedIn Growth Strategy In 2025

#Social Media Marketing
2025-05-14 17:299 min read

Content Introduction

In this video, John, founder of Mimmax Media, discusses how to generate leads on LinkedIn without relying on going viral or having a large following. He emphasizes a three-step approach that focuses on strategic content creation. The method aims to establish trust and visibility by utilizing simple, effective posting strategies. John highlights the importance of interacting with your target audience rather than just seeking likes and followers. He outlines the value of using LinkedIn ads for brand awareness campaigns that appear organic, suggesting a strategic re-targeting process to convert engaged users into leads. Lastly, John encourages viewers to follow his upcoming videos for a comprehensive guide on optimizing their client acquisition process and achieving scalable growth.

Key Information

  • Some believe that going viral on LinkedIn is necessary to generate leads.
  • Contrary to this belief, it is possible to generate sales with a mediocre presence and average engagement.
  • The speaker managed to achieve sales without sending unwelcome sales pitches or traditional cold outreach, while even reducing ad costs.
  • This success was mainly due to adhering to a three-step framework termed the control growth framework.
  • Content is essential; posting five times a week is recommended but can be adjusted based on what is manageable.
  • Posts should focus on educating, growing the audience, and capturing leads with free assets in exchange for engagement.
  • Utilizing LinkedIn ads can help amplify visibility, especially when targeting warm audiences that already know the brand.
  • The advice is to build multiple audience segments based on job titles and industry, and to use retargeting effectively.
  • It's stressed that maintaining consistent and clear messaging and follow-up processes is critical for turning visibility into actual leads.
  • Finally, the speaker emphasized the importance of automation in follow-ups and establishing a simple yet effective client acquisition system.

Timeline Analysis

Content Keywords

LinkedIn Strategy

The speaker discusses the misconception that you need to go viral on LinkedIn for lead generation. They share personal experience of generating leads and sales with a mediocre account and average engagement, emphasizing the importance of strategic posting rather than going viral.

Control Growth Framework

The speaker introduces the Control Growth Framework aimed at creating simple, efficient, and effective client acquisition strategies without relying on conventional cold pitches or high advertisement costs.

Content Posting

Establishes the baseline for LinkedIn activity, suggesting posting five times a week while focusing on content that educates, grows the audience, and captures potential leads.

Content Types

The speaker outlines different types of content that are effective, such as educational posts, carousels, inspirational stories, and anything that prompts engagement without directly asking for sales.

Remarketing Strategy

Introduces the concept of using LinkedIn ads manager to create remarketing audiences based on those who engaged with content previously, transforming visibility into actionable leads.

Sales Conversion

Explains the process of converting leads into sales through careful remarketing, showcasing that the leads who have shown interest can be effectively turned into clients.

Engagement Metrics

Critiques common marketing metrics based on impressions and clicks, urging marketers to focus instead on deeper engagement metrics that lead to actual sales.

Lead Generation

Discusses the necessity of a comprehensive system for lead generation that not only focuses on visibility but also ensures follow-up to convert interest to action.

Related questions&answers

Do I need to go viral on LinkedIn to get leads?

No, you don’t need to go viral. You can generate leads with a modest following and average engagement.

How can I make sales without sending a cringy pitch?

You can achieve sales through strategic approaches that do not rely on aggressive cold outreach.

What are the three steps mentioned for client acquisition?

The three steps refer to creating content that educates, grows your audience, and captures leads effectively.

What should I post on LinkedIn?

You should post content that educates, is relatable and engages your audience, such as carousels, memes, and inspirational stories.

What role do LinkedIn ads play in visibility?

LinkedIn ads can serve as a visibility cheat code, allowing you to reach a larger audience even when organic reach is low.

How do I convert visibility into leads?

You convert visibility into leads by ensuring effective follow-up strategies and guiding leads towards your core services.

What kinds of content can help with client conversion?

Content like testimonials, case studies, and informative breakdowns of results can help lead to conversions.

How can I automate my follow-ups?

You can automate your follow-ups by implementing the right systems that allow for seamless communication with leads.

What should I do if I’m not getting engagement on my posts?

If you’re not getting engagement, consider revising your content strategy, testing different styles, and maintaining a consistent posting schedule.

Is it necessary to post frequently on LinkedIn?

While frequent posting can help, focus on quality content. Posting five times a week is a good baseline, but adjust based on your capacity.

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