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If I was starting Instagram from 0 in 2024, this is what I would do

#Instagram#Social Media Marketing
2024-09-18 09:0010 min read

Content Introduction

The video presented by Elise focuses on revitalizing a struggling Instagram account and shares actionable steps for starting fresh on the platform. She reflects on her own experience growing her account to over 185,000 followers since 2012, noting challenges posed by the evolving Instagram algorithm. Elise outlines a plan that includes defining whether to establish a personal or business brand, setting up an engaging Instagram bio, and starting with consistent content creation. She emphasizes the importance of interacting with followers via direct messages, using automation tools to streamline communication, and leveraging user-generated engagement to enhance visibility. The video encourages viewers to focus on quality over quantity in their content, to resist going viral for the sake of views without a strategic approach, and to analyze performance for continuous improvement. Ultimately, Elise aims to guide new users through effective strategies for maximizing their Instagram account's potential, drawing from both her and her students' successes.

Key Information

  • The speaker discusses their personal experience with their Instagram account and expresses how they felt it was 'dying'.
  • They plan to share steps for starting an Instagram account from scratch, which they are currently applying to revive their own account.
  • Elise, the speaker, mentions the significant changes in the Instagram algorithm since she started in 2012, emphasizing the need for new users to stay tuned.
  • The video will cover a step-by-step swipeable plan for growing an Instagram account, sharing key strategies.
  • Engagement with one's audience is highlighted as critical for success, urging creators to avoid solely focusing on follower count.
  • The importance of crafting an effective Instagram bio that clearly communicates who you are and who you help is emphasized.
  • Setting lofty and specific goals, creating quality content, and actively engaging with the audience are recommended strategies.
  • Utilizing DM automation and tools to help manage follower interactions is suggested as a way to maintain relationships and enhance conversion.

Timeline Analysis

Content Keywords

Instagram Strategy

Elise shares her experiences and strategies for reviving her Instagram account, detailing the steps she would take if starting anew. She emphasizes the importance of adjusting to the current Instagram algorithm, engaging with the audience, creating content consistently, and utilizing automation tools for better efficiency.

Content Creation

Elise advises starting to create content immediately after setting up the bio, suggesting posting 9 to 12 pieces right away to populate the feed and give future followers a taste of the content. She discusses the importance of quality over quantity in content creation.

Engagement and DMs

Engaging with followers through Direct Messages (DMs) is crucial for building relationships and driving sales. Elise highlights the role of commenting to generate DMs and the effectiveness of automation tools for managing interactions.

Personal Branding

Elise discusses the impact of personal branding on Instagram growth, emphasizing that people tend to trust personal brands more than faceless businesses, and provides steps to define a mission, audience, and unique offerings.

Instagram Growth

Elise outlines her journey from growing her personal Instagram account to over 185,000 followers and the changes needed to adapt to today's Instagram landscape. She highlights examples of successful strategies used by her students.

Automated Messaging

Elise introduces the concept of using automation software to send DMs to followers, allowing for streamlined communication and resource sharing, thus maximizing engagement without manual effort.

Instagram Trends

Elise cautions against blindly following trends that don't align with personal or business branding, focusing instead on creating content that truly resonates with the target audience.

Data Analysis

Elise encourages analyzing content performance and understanding what works and what doesn’t, advising ongoing testing and tweaking of strategies for better engagement and lead generation.

Insta-famous

Elise warns that achieving viral status shouldn’t come at the expense of genuine engagement and relevance to the audience, pushing for sustainable growth through meaningful interactions.

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