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How To Reach 10,000 App Users (Beginner Marketing)

#Social Media Marketing
2025-07-14 19:098 min read

Content Introduction

In this video, the speaker shares insights on gaining the first 10,000 users for a mobile app, discussing a four-step strategy that has effectively driven user growth. They emphasize the importance of attracting high-quality users who engage with the product and provide valuable feedback. The speaker illustrates the power of leveraging platforms like Reddit for organic user acquisition through community engagement rather than product promotion. Additionally, they stress the significance of market research, including identifying viral marketing messages and trends that resonate with target audiences. The speaker further discusses the option of utilizing paid advertising to boost visibility, highlighting the ongoing process of optimizing marketing strategies. Through practical experiences and tips, the video aims to equip both new and seasoned founders with actionable approaches to achieve sustainable growth and user base expansion.

Key Information

  • The video discusses strategies for acquiring the first 10,000 users for a mobile app and focuses on high-quality downloads.
  • It emphasizes the importance of generating real user engagement and collecting feedback.
  • The presenter shares their personal experience of scaling to over 1 million users and generating significant monthly revenue.
  • A four-step strategy is outlined that includes identifying a viral marketing message, doing market research, hiring content creators, and scaling with paid advertisements.
  • The presenter suggests leveraging social media platforms like Reddit and TikTok for promoting the app effectively.
  • Utilizing trends and organic content is recommended to draw initial attention before investing in paid advertising.
  • The discussion highlights the value of understanding user acquisition cost and customer lifetime value (LTV) to make informed marketing decisions.
  • The presenter invites viewers to join an app founders' community for ongoing support and shared insights.

Timeline Analysis

Content Keywords

Mobile App User Acquisition

The video discusses how to effectively acquire users for a mobile app, focusing on not just getting downloads but securing high-quality users who engage and provide feedback. It emphasizes the importance of reaching the first 10,000 users and outlines the challenges and expectations during this process.

Growth Strategy

The speaker shares a four-step growth strategy that helped them scale their app's user base to over 1 million. This includes identifying a viral marketing message, conducting market research, and scaling with paid ads.

Reddit Marketing

The discussion highlights the power of leveraging platforms like Reddit to share products and engage with potential users without coming off as spammy. It stresses the importance of being helpful and real in interactions.

Content Creation

The importance of creating relevant content that resonates with users is highlighted, along with the necessity of market research and identifying successful content formats to drive user engagement.

Creator Collaboration

The value of working with content creators is discussed, suggesting hiring creators on a results-only basis through platforms like 'postedapp.com' to generate effective content for marketing without upfront costs.

Viral Marketing

The video details methods for crafting content to go viral, including the significance of appealing to users' interests rather than focusing solely on product features. It encourages ongoing monitoring of trends and adapting strategies.

User Feedback

The importance of actual user feedback for improving app offerings is reiterated, encouraging engagement with users post-download for better insights and adjustments.

Video Marketing

Explains how to utilize various video formats and platforms effectively to expand reach and ensure that content delivers its intended message without feeling too much like an advertisement.

LTV Calculation

The calculation of Lifetime Value (LTV) of users is introduced, and it's emphasized that understanding user acquisition costs against revenue generated is critical for sustainable growth.

Related questions&answers

How do I get users to care about my app?

You need to engage them with relevant and interesting content that highlights the benefits of your app.

What are high-quality downloads?

High-quality downloads are from users who actively engage with your app and are likely to provide feedback and eventually pay for your service.

What is the first step to finding users?

Identify your viral marketing message that resonates with your target audience.

How does Reddit help in gaining users?

You can share your product on subreddits where potential users are likely to be engaged, which can help drive valuable traffic to your app.

How much should I spend on user acquisition?

You should calculate your LTV (Lifetime Value) and ensure that your acquisition cost is lower than this value to maintain profitability.

What is the four-step strategy for acquiring users?

The strategy consists of identifying your viral marketing message, conducting market research, leveraging paid ads, and scaling your marketing efforts.

What should I focus on when creating marketing content?

Focus on the transformation your app provides rather than just its features.

How can I measure my marketing success?

Track the number of app downloads and user engagement metrics to evaluate the effectiveness of your marketing strategies.

What if my organic videos aren't performing well?

Consider using paid ads to boost your best-performing content and reach a larger audience.

How can I keep my marketing efforts sustainable?

Continuously optimize your marketing strategies based on user feedback and performance data.

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