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How to Get Newsletter Subscribers Using X (Twitter) Ads - $0.35 Leads Case Study

#Social Media Marketing
2025-07-14 19:067 min read

Content Introduction

In this video, Brad Smith, owner of Automation Links, discusses the importance of ad creatives in running effective ads, particularly on platforms like X (Twitter). He shares a case study of a client, Will, who has successfully grown his newsletter to thousands of subscribers using cost-effective X ads. Brad outlines four types of ads that should be implemented for optimal results, emphasizing the importance of building trust, providing value, and engaging with potential leads at different stages of the funnel. He offers insights into targeting ideal customers and the significance of using data-driven approaches to craft impactful ads. The video concludes with a call to action for viewers to explore his system for lead generation and marketing strategies.

Key Information

  • The speaker emphasizes the importance of focusing on ad creatives when running ads. In the video, he discusses a client who successfully grew his newsletter using X Twitter ads for a low cost per click.
  • The speaker breaks down how to effectively use different types of ads on X and presents a case study showing how a client, named Will, attracted thousands of subscribers.
  • He describes the customer journey through various ad funnel strategies: the top-of-funnel ads to create awareness, middle-of-funnel ads to educate and provide value, and bottom-of-funnel ads that target engaged leads for conversion.
  • The speaker shares tools like Twin Litics to identify ideal customer profiles and create impactful ads based on customer pain points.
  • In closing, he encourages viewers to experiment with their own ad strategies, engage their audience effectively, and build relationships through valuable content.

Timeline Analysis

Content Keywords

X Ads

This video breaks down how to effectively use X ads to grow a newsletter, demonstrating case studies from a client who successfully gained thousands of subscribers at a minimal cost per click.

Ad Creatives

The emphasis on the importance of ad creatives in running successful advertising campaigns. The video discusses various ad types and how to focus on engaging with the target audience.

Lead Generation

A strategy for generating leads effectively through ads, highlighting the cost efficiency of platforms like X for acquiring new leads and retargeting customers.

Marketing Funnels

The video outlines the three types of marketing funnels: top-of-funnel (awareness), middle-of-funnel (engagement), and bottom-of-funnel (conversion), explaining the purpose and function of each stage.

Customer Trust

Building trust and authority through marketing content that provides high value to potential customers, and how this can lead to better engagement and conversions.

AI Tools

The usage of AI tools like Twin Litics to target ideal customer profiles and create effective ad copy based on comprehensive data analytics.

Content Strategy

Advice on the types of content that should be used at different stages in the funnel to engage potential customers effectively.

Call to Action

The importance of strong calls to action in advertising to encourage potential customers to take significant steps, such as signing up or engaging with the brand.

Related questions&answers

What is the focus for running ads according to the speaker?

The focus is on the ad creatives.

How did the client grow his newsletter?

By using X Twitter ads for pennies per click.

What key aspects make X ads effective?

They are the lowest cost place to get new leads and can be retargeted across different platforms.

What are the four ad types mentioned?

Top of funnel, middle of funnel, bottom of funnel, and retargeting ads.

What should the top of funnel post do?

Build trust and authority, offering something of high value.

What is the main goal of middle of funnel ads?

To educate the audience and provide value.

What trigger should be used at the bottom of the funnel?

Ask them to sign up and take action.

How does the speaker suggest generating ads with the help of AI?

By using software like Twin Litics that knows the ideal customer profile.

What final action does the speaker recommend for engaging leads?

To create relatable content and follow up effectively.

What should viewers do if they found the video valuable?

Subscribe to the channel and leave a comment.

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