How To Do Facebook Ads Targeting Like A Pro

Content Introduction

Key Information

• The video explains how to create effective Facebook ads targeting the right audience.
• It emphasizes the importance of choosing the appropriate audience options in Facebook Ads Manager.
• Custom audiences can be created based on user interactions, such as video views or email lists.
• The importance of location targeting is discussed, including the option to target specific regions or cities.
• For local businesses, it is advised to limit targeting radius to ensure quality leads.
• Age and gender targeting is touched on, but the speaker prefers using interest-based targeting.
• Interest research is recommended, focusing on hobbies and activities that potential customers might engage in.
• The video also covers the advantages of automatic placements versus manual placements for ad deployment.
• Finally, the importance of filtering ads by language to reach the appropriate audience is emphasized.