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How to Advertise to Millions Using X (Twitter) Ads

#Social Media Marketing
2025-07-14 19:047 min read

Content Introduction
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In this video, Brad Smith, owner of Automation Links, shares his experience with advertising on X (formerly Twitter) and reveals how he displayed an ad to 134 million people six times for just $1,300. He explains the effectiveness of targeting on the platform, tailored strategies for ad campaigns, and offers step-by-step guidance on setting up ads. Brad highlights the importance of engagement and retargeting to convert leads into sales. Viewers are encouraged to comment for a full guide on running effective ads and are provided with options for further learning, including links to previous videos and a subscription request to his channel.

Key Information

  • The speaker, Brad Smith, has shown his ad to a total of 134 million people in the United States six times this year.
  • He claims to have spent only $1,300 to achieve these views and is sharing his methods through YouTube.
  • Brad has over 10 years of experience in marketing and has worked with more than 2,500 brands.
  • He emphasizes the importance of targeting the right audience and suggests starting ad campaigns with the reach option.
  • The ad campaign can show ads multiple times to the same audience, which is critical for establishing brand presence.
  • He advises to keep initial spending low when setting up a new ad account and to gradually increase the budget after the initial two weeks.
  • The speaker also encourages utilising existing ads for new campaigns to maintain authentic content and customer engagement.

Timeline Analysis

Content Keywords

X Ads

In this video, Brad Smith reveals how he successfully showcased his advertisement in front of 134 million people six times for just $1,300. He shares insights on running ads effectively on social media platforms, particularly focusing on maximizing reach and converting leads. Brad emphasizes starting with reach campaigns and shares tips on budget management, ad targeting, and maximizing engagement.

Social Media Marketing

Brad discusses his experience in social media marketing and ad campaigns over ten years and with over 2,500 brands, highlighting effective strategies for engaging audiences and generating leads through targeted ads.

Advertising Strategy

The video outlines a strategic approach to advertising, advising viewers to focus on connecting with potential customers and building a retargeting list for increased conversions by utilizing past organic posts as ads.

Budget Management

Brad advises on maintaining a low budget during the initial phase of new ad accounts, recommending incremental increases after proving account trustworthiness to optimize advertising spend.

Engagement Optimization

The importance of crafting authentic posts to build relationships with potential customers, inviting them to engage with content and subsequently convert into followers and clients.

Related questions&answers

What is the main topic of the video?

The video discusses how to effectively run ads on X to reach a large audience.

How much did the speaker spend on ads?

The speaker spent $1,300 to run ads.

How many people did the ads reach?

The ads reached 134 million people six times.

Who is the speaker?

The speaker is Brad Smith, the owner of Automation Links.

What experience does the speaker have?

The speaker has over 10 years of experience in marketing and ads, having worked with over 2,500 brands.

What does the speaker offer in the video?

The speaker offers to show how to set up ads and provides a guide for those interested.

What kind of ad campaign does the speaker suggest to start with?

The speaker suggests starting with a reach campaign.

What is the average frequency of the ad impressions mentioned?

The average frequency is six times.

What should be focused on while setting up ads according to the speaker?

The speaker emphasizes the importance of showing ads to as many people as possible and continuously running them.

What should viewers do if they want to learn more about running ads?

Viewers should comment 'system' down below to receive further guidance.

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