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How My Side Hustle Made $200K on LinkedIn (My Exact Strategy) | LinkedIn Strategy

#Make money
2025-07-08 18:3110 min read

Content Introduction

The video discusses how to effectively monetize LinkedIn rather than merely accumulating followers or likes. The presenter shares personal experiences, highlighting their journey of generating over $200,000 in revenue through LinkedIn while maintaining a full-time job. They emphasize the importance of identifying a specific niche, particularly focusing on introverted audiences, and adapting strategies that turn engagement into sales. The speaker outlines their successful shift towards one-on-one coaching sessions and the significant role of video content in building credibility and attracting clients. Additional insights cover the necessity of proactive engagement with others’ posts to foster connections and the value of crafting thoughtful comments to enhance visibility. Overall, the video serves as a guide for individuals seeking to grow their personal brand on LinkedIn and optimize their profile for better results.

Key Information

  • The speaker discusses how to generate revenue on LinkedIn, emphasizing the need for engagement beyond just followers and likes.
  • They successfully generated over $200,000 in sales through their side business on LinkedIn while maintaining a full-time job.
  • Focusing on a specific niche, particularly introverts, allowed the speaker to connect with their audience effectively.
  • The importance of creating content that converts, redefining their strategies to prioritize conversions over mere views.
  • Engaging with other users' posts was highlighted as a meaningful way to build connections and community.
  • The speaker emphasizes the value of thoughtful comments rather than generic responses to facilitate deeper engagement.
  • Launching video content created significant improvements in their reach and credibility compared to text-based posts.
  • Finally, the speaker encourages new users to optimize their LinkedIn profiles to ensure success on the platform.

Timeline Analysis

Content Keywords

LinkedIn Revenue Generation

The speaker discusses how to leverage LinkedIn to generate over $200,000 in revenue through effective strategies that involve defining a niche, engaging with the right audience, and focusing on conversion rather than merely likes or views.

Niche Market

The strategy of identifying a specific target audience, such as introverts, which helped the speaker increase engagement and sales by teaching content and services tailored to that audience.

Content Engagement

The importance of creating posts that resonate with the target audience, leading to higher engagement and eventually sales. The speaker emphasizes the shift from general advice to specific content focused on the audience’s needs.

Video Content Strategy

The speaker shares how videos contributed significantly to their success on LinkedIn, helping to establish authority and credibility faster compared to text posts, and highlights the growth in client bookings that occurred after a 30-day video challenge.

In-Person Workshops

Discussion about conducting workshops and training sessions as a means to generate additional revenue, particularly from HR leaders and organizations looking for skills development.

Optimizing LinkedIn Profile

The necessity of optimizing a LinkedIn profile to attract business opportunities and generate sales, especially important for beginners on the platform.

Outbound vs Inbound Strategy

Review of the speaker's preference for an inbound strategy in generating sales through LinkedIn, contrasted with outbound methods such as direct messaging.

Engagement Techniques

Insights into building connections through thoughtful engagement on other users' posts and creating meaningful interactions that lead to increased visibility and audience growth.

Sales Conversion

Emphasis on focusing efforts on converting interactions into sales rather than simply increasing views or follower counts.

Related questions&answers

How do you actually make money on LinkedIn?

You can generate actual revenue on LinkedIn through focusing on your niche, engaging with your audience, and creating content that converts. This includes offering specific services that resonate with your target audience.

What strategies helped to generate over $200,000 on LinkedIn?

Finding a niche, refocusing on conversion rather than just views, and engaging genuinely with others in your field significantly contributed to generating revenue.

How can I effectively engage with my audience on LinkedIn?

Engage thoughtfully by leaving meaningful comments on other people's posts, sharing valuable insights rather than generic praise, and directing them to your own content when appropriate.

Why is focusing on a specific niche important?

Focusing on a specific niche allows you to target your messages effectively and attract an audience that's genuinely interested in your services, leading to higher engagement and conversions.

What role does video content play on LinkedIn?

Video content can enhance your presence, build trust, and establish authority much faster than text posts. It encourages audience engagement and can lead to increased sales.

What has been a successful business model on LinkedIn?

Transitioning to one-on-one coaching services has been a successful model, allowing for more personalized engagement and higher sales conversion rates from LinkedIn activity.

How crucial is optimizing your LinkedIn profile?

Optimizing your LinkedIn profile is essential for attracting the right opportunities and showcasing your personal brand effectively to potential clients and collaborators.

What tips do you have for someone just starting on LinkedIn?

Begin by optimizing your LinkedIn profile, ensuring it highlights your skills and services. Start engaging with others' content to build visibility and connections in your network.

How can workshops and speaking engagements increase revenue?

Offering workshops and engaging in speaking opportunities positions you as an expert in your field, attracting clients who are willing to pay for your services directly.

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