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How I Make Ai Ads That Actually Work (My Exact Workflow)

#AI Tools
2025-05-23 19:0210 min read

Content Introduction

In this video, Fraser, co-founder of Fraggle, shares how to effectively use AI tools like ChatGPT and Claude for ad script writing and creative research. He emphasizes the importance of generating engaging and high-converting scripts without sounding robotic or formulaic. By the end of the video, viewers will learn a systematic approach to harnessing AI for faster creative development, including in-depth brand research, crafting compelling hooks, and producing ad scripts. Fraser illustrates the process with examples, demonstrating how to utilize AI-generated prompts and project knowledge to enhance ad creativity while maintaining a personal touch. He invites viewers spending significantly on ads to collaborate with Fraggle and concludes with suggestions for further engaging with AI tools in their advertising strategies.

Key Information

  • The focus of the presentation is on effectively using AI tools like Chat GPT and Claude for writing high-quality ad scripts.
  • It is suggested that if AI-generated content sounds too much like typical chatbot responses, the tools are likely being misused.
  • The presenter discusses the internal processes of their agency, Fraggle, which successfully utilizes AI to enhance creative development.
  • Key capabilities of AI in research, script writing, and creative development are highlighted, with promises of improved results by implementing the presented systems.
  • Practical examples and prompts are shared to optimize the use of AI in ad creation, with an emphasis on continuous learning and adaptation to the brand's voice.
  • Collaboration with AI is encouraged by updating its knowledge base to improve accuracy and relevance in future content production.
  • Lastly, a practical demonstration on how to generate ad hooks and scripts with AI tools is provided, ending with an invitation for client collaboration through a QR code.

Timeline Analysis

Content Keywords

AI for Ad Writing

The video discusses how to effectively use AI tools like Chat GPT and Claude to enhance the writing of ad scripts, by focusing on deep research and leveraging these technologies to generate high-quality, converting scripts.

Deep Research Process

Practical steps on how to use Chat GPT's deep research features to compile comprehensive documents and insights about a brand. The speaker emphasizes the importance of contextual prompts for effective AI results.

Ad Hooks Creation

The process of crafting compelling ad hooks using AI. The speaker shares specific prompts and methodologies to derive effective marketing hooks tailored to the brand, emphasizing creativity and utility.

Fraggle Agency

Insight into the operation of Fraggle, an ad agency, and how they utilize AI technologies to streamline creative processes, highlight client brands, and produce content efficiently.

Implementing AI Tools

The video offers guidance on implementing AI tools effectively, mentioning features like Claude's project knowledge and how to regularly update this knowledge for enhanced ad creativity.

Client Engagement

The importance of client interaction and understanding client needs while adopting AI tools for creative development, ensuring that the outputs align with client objectives and expectations.

Leveraging AI for Efficiency

The speaker discuses how employing AI can free up time for creative strategists to focus on innovative branding solutions, thus scaling productivity.

Content Generation Skills

Advice on fostering content generation skills, including collaborative methods, testing and refining prompts, and utilizing both AI tools and human creativity for superior outcomes.

Related questions&answers

What is the purpose of using AI in ad script writing?

The purpose of using AI in ad script writing is to generate creative content, speed up the creative development process, and create high-converting scripts and hooks.

How can I ensure my AI-generated scripts sound less robotic?

To make the AI-generated scripts sound less robotic, provide context and framing for the AI to better understand your brand and its voice. You can also employ prompts that allow for a more natural tone.

What tools can I use to enhance my ad script writing using AI?

You can use tools like Chat GPT and Claude to perform deep research, generate creative ideas, and write ad scripts. Utilizing these tools effectively can streamline your content creation process.

Is there a specific method to initiate deep research using AI?

Yes, start by providing the AI with a well-structured prompt that includes details about your brand, market context, and specific questions you want answers to. This helps the AI generate an in-depth research document.

How important is feedback in the AI script generation process?

Feedback is crucial as it helps refine the AI's understanding of what works for your brand. You should iteratively improve the AI's project knowledge by providing it with data from successful campaigns and your preferences.

Can I implement these AI systems today and expect results immediately?

Yes, you can implement these AI systems today, and with the right setup and context, you may start seeing results by the end of your initial usage; however, ongoing refinement may be necessary for optimal outcomes.

What are the benefits of using Claude compared to other AI tools?

Claude is often found to be better for script writing because it tends to produce content that feels more human and relatable, with less robotic language compared to other AI tools.

Is it necessary to spend a lot on ads to benefit from AI script writing?

While spending on ads can enhance the ability to implement powerful AI tools effectively, it's not a strict requirement. Smaller brands can also leverage AI for cost-effective script writing.

How does AI handle project knowledge and updates?

AI continuously learns and updates its project knowledge based on the data and inputs it receives. Users should regularly update it with new information to enhance its performance.

What should I do if I find the AI-generated scripts aren't working well?

If AI-generated scripts aren't performing as expected, you should provide more specific feedback, adjust your prompts, and potentially retrain the AI with better data and context regarding your brand.

How often should I revisit and update my AI prompts for script writing?

You should revisit and update your AI prompts regularly, especially after significant changes in your brand strategies or after launching new campaigns to ensure the AI remains aligned with your goals.

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