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9 NEW Google Ads Strategies For 2025

#Online Advertising
2025-01-05 15:1410 min read

Content Introduction

In this video, the presenter discusses the shift in Google ad strategies as we approach 2025, emphasizing the limitations of existing strategies. They share nine new strategies developed through their experiences and significant ad spending. The key points include the importance of high ad rank, the benefits of the updated Google ads algorithm, and the necessity of testing both Performance Max and Standard Shopping campaigns. The speaker highlights seasonal bid adjustments, exclusion lists for ineffective ads and placements, and efficient methods for targeting and retargeting audiences on platforms like YouTube. The video encourages brands to adapt their strategies according to these insights to ensure scalability and effectiveness.

Key Information

  • The video discusses new Google ad strategies for 2025, highlighting the need for innovation due to outdated methods.
  • The speaker presents nine newly developed Google ad strategies based on a year of extensive spending and testing.
  • Key changes in 2025 include modifications to account structures in Google ads, focusing on higher ad ranking campaigns.
  • Emphasis is placed on testing multiple campaigns and utilizing both standard shopping ads and performance Max campaigns without internal competition.
  • The speaker suggests a budget allocation strategy based on the 80/20 rule, prioritizing traffic campaigns while also incorporating retargeting.
  • Incorporating YouTube ads with a smart bidding approach and focusing on effective creatives is strongly recommended.
  • The importance of exclusion lists is stressed, particularly to avoid non-productive ad placements.
  • Ad campaigns should be tailored around seasonality with appropriate budget and bidding adjustments.
  • Overall, the main goal is to identify strategies that consistently deliver good returns on investment while adapting to changing market conditions.

Timeline Analysis

Content Keywords

Google Ads Strategies

The video offers nine new Google Ads strategies for 2025, highlighting the transition from old methods that no longer work. It stresses personal development and significant spending on Google Ads over the past year, leading to the introduction of innovative tactics suitable for e-commerce brands.

Performance Max vs. Standard Shopping

The video discusses the significant differences between Performance Max and Standard Shopping campaigns. It explains the new Google Ads algorithm update that eliminates competition between these campaign types and emphasizes the importance of selecting the right approach based on ad rank.

Seasonality Bid Adjustments

Seasonal adjustments for bidding in Google Ads are highlighted as essential strategies for 2025. The importance of adapting budgets to reflect seasonal changes, ensuring efficient budget distribution, and maximizing results is detailed, as well as the significance of understanding different bidding strategies.

YouTube Ads Smart Bidding Approach

The video emphasizes the importance of a smart bidding approach for YouTube ads, specifically recommending using a combination of different creatives to optimize campaign performance. It also underscores the need to track the effectiveness of ad strategies to find the best-performing creatives.

Exclusion Lists

Exclusion lists are discussed as a key strategy within Google Ads to optimize campaign performance. The video suggests excluding specific apps, channels, and videos that do not contribute to campaign goals, thereby improving ad targeting and overall efficiency.

Experimentation in Google Ads

Emphasizing the importance of experimentation, the video details how testing different campaign types and bidding strategies can lead to a better understanding of what works best for e-commerce brands, particularly in Google Ads.

Asset Groups

The strategy of using asset groups in Google Ads is elaborated upon, where the effectiveness of different assets can be tested side by side to gather data on performance for future decision-making.

Target ROAS vs. Target CPA

The video comparisons Target ROAS and Target CPA as bidding strategies within Google Ads, highlighting the necessity for experimentation to identify which method yields the best results for various campaigns.

YouTube Shorts

The video advocates for the use of YouTube Shorts placements combined with strategic creatives to enhance ad effectiveness and maximize reach among target audiences.

Budget Management

An effective budget management strategy for Google Ads involving seasonal adjustments and appropriate resource allocation is discussed, emphasizing the need for brands to adapt budgets based on performance and seasonal trends.

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