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10 Things To Know BEFORE Running TikTok Ads

#Social Media Marketing
2025-07-10 18:389 min read

Content Introduction

In this video, Corbin shares ten essential tips for running TikTok ads effectively. He draws from his extensive experience managing multimillion-dollar campaigns to offer insights that can help save time, optimize spending, and streamline ad creation. The tips cover various aspects, from utilizing the TikTok Creator Center for understanding ad performance and popular trends to the significance of effective hooks within the first few seconds to capture viewer attention. Additional advice includes the importance of maintaining brand safety, using the TikTok pixel for data collection, and capitalizing on current promotions for ad credits. Corbin emphasizes the power of community feedback through comments and highlights the importance of crafting engaging ad creatives. Overall, the video serves as a comprehensive guide for both newcomers and seasoned advertisers looking to leverage the platform effectively.

Key Information

  • The video offers 10 tips for running TikTok ads effectively for businesses.
  • The presenter, Corbin, shares insights gained from spending millions on TikTok ads over the past four years.
  • The first tip emphasizes using the TikTok Creator Center to understand ad performance and trends.
  • Understanding options for ad creation is crucial; options include DIY, hiring a creator, or using AI tools.
  • Advertisers are encouraged to take advantage of promotions and credits offered by TikTok for new accounts.
  • The importance of installing the TikTok pixel on the website for data collection is highlighted.
  • Creatives should focus on hooks in the first few seconds of ads to capture viewer attention.
  • Engagement through comments on ads is essential for improving conversion rates.
  • Monitoring analytics, specifically video insights, helps in optimizing ad performance.
  • The content emphasizes the necessity of reviewing ad placements to ensure suitability for the target audience.

Timeline Analysis

Content Keywords

Tik Tok Ads

This video discusses 10 essential tips for successfully running Tik Tok ads, especially for businesses new to the platform. The speaker, Corbin, shares insights gained from spending millions on ads, aiming to help viewers save time and money while enhancing their ad creation process.

Tik Tok Creator Center

The Tik Tok Creator Center is highlighted as a vital tool for those new to Tik Tok ads, providing resources to understand ad performance, trending content, and effective ad scripting. It's a centralized place to gather insights on what works in advertising.

Ad Creation Tips

Corbin outlines tips such as utilizing Tik Tok's limited-time promotional offers to capture ad credits, the importance of placing the Tik Tok pixel on websites for tracking purposes, and tips for creating effective ad campaigns.

Understanding Budgets

The video clarifies budget expectations for Tik Tok ads, noting costs typically between $3 to $10 per thousand impressions and a minimum budget requirement of $20 per day.

Comments and Engagement

Corbin emphasizes the significance of monitoring comments on ads to gauge audience sentiment and its impact on conversion rates. He encourages businesses not to overlook negative comments as they can hinder customer trust.

Tik Tok Pixel

Viewers are advised to install the Tik Tok pixel on their websites to collect data in preparation for running ads. This enables better audience targeting based on historical data.

Ad Performance Insights

Insights about ad performance can significantly contribute to ad success, allowing advertisers to understand which ads perform best based on established benchmarks.

Creative Strategies

Corbin discusses creative strategies for ads, suggesting that utilizing catchy hooks within the initial seconds of video ads is crucial for reducing scroll rates and increasing engagement.

Customer Support

The importance of Tik Tok's customer support is mentioned, providing users methods to resolve issues with ad disapprovals and how to optimize their advertising efforts.

Brand Safety Hub

The Brand Safety Hub is introduced as a tool for managing ad placements, ensuring ads do not appear next to inappropriate content. Advertisers can customize settings to fit their brand image.

Related questions&answers

What are some tips for running TikTok ads?

Here are 10 tips that can help you effectively run TikTok ads for your business.

What is the TikTok Creator Center?

The TikTok Creator Center is a tool that helps you understand if running TikTok ads is worth it for your business.

Why is it important to place the TikTok pixel on my website?

Placing the TikTok pixel on your website allows you to collect data that improves your ad targeting and effectiveness.

How much should I budget for TikTok ads?

The minimum budget for TikTok ads is $20 a day, but you can scale that up as needed.

What is the average cost per impression on TikTok?

You can expect to pay around $3 to $10 per thousand impressions on TikTok.

What options do I have for creating TikTok ads?

You can create ads yourself, hire a creator, or use AI tools to make ad creation easier.

How can I improve my TikTok ad performance?

Engage viewers with a strong hook in the first few seconds of your video to keep them from scrolling past.

What should I do with ad comments?

Monitor and manage comments to enhance your engagement and improve your ad's credibility.

How does TikTok support work?

TikTok support allows you to chat or email for assistance with your ads, including resolving disapproved ads.

What should I know about TikTok's brand safety controls?

You can exclude your ads from appearing next to sensitive content or categories that may not align with your brand.

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