EN
On day 182 of our journey to maximize earnings from scratch, we are shifting our focus from selling wedding confetti to providing a complete wedding planning service. This change comes after realizing that potential customers are more interested in finishing their wedding planning than just purchasing a specific product. We have scheduled several calls to discuss our new offering, which includes a free consultation to help couples finalize their wedding plans.
During our initial sales calls, we encountered several challenges. Many of the scheduled calls did not go as planned, with potential clients either unavailable or uninterested. This highlighted a crucial point: unlike florists or photographers who provide in-person services, our confetti offering lacked the personal touch that many couples seek. As a result, we decided to pivot our strategy to focus on the overall outcome of completing wedding planning.
Our new approach involves offering a valuable lead magnet: a consultation call where we guide couples through the various aspects of their wedding planning. This includes not only confetti but also other essential elements like entertainment, games, and unique touches that can enhance their special day. By providing this comprehensive service, we aim to address the common challenges couples face when planning their weddings.
As we enter a new month, it's essential to assess our financial situation. After accounting for living costs and previous expenses, we are at a low point financially. However, we recognize that this is part of the entrepreneurial journey, characterized by cycles of highs and lows. Our focus now is on iterating our business model to find a profitable offering that resonates with our target audience.
In addition to our wedding planning services, we completed a pressure washing job that brought in £349. This referral-based work has provided some much-needed cash flow. However, we also faced a challenge with a customer who experienced a lock issue after our service. We took responsibility and offered to cover the locksmith costs, which helped maintain a positive relationship despite the inconvenience.
Engaging with customers has proven beneficial. One client expressed appreciation for our business approach and offered valuable feedback on how we could improve our services. This interaction reinforced the importance of accountability and transparency in building trust with clients, especially as we navigate the challenges of running a new business.
We have also made strides in improving our packaging for the confetti samples. After receiving feedback about open packages, we are now using a clearer, compostable material that enhances visibility and appeal. Although we faced some setbacks with shipping issues, we are committed to providing excellent service and rectifying any mistakes promptly.
Looking ahead, we plan to focus on generating leads through social media and refining our wedding planning consultation service. By guiding couples through the often-overwhelming process of wedding planning, we aim to create a valuable experience that encourages them to invest in our offerings. As we continue to adapt and grow, we remain optimistic about achieving our financial goals and establishing a successful business.
In summary, our journey has led us to a new direction in the wedding industry, focusing on comprehensive planning rather than just product sales. By addressing the needs of couples and providing valuable guidance, we hope to create a successful business model that not only meets their expectations but also fosters long-term relationships. As we move forward, we are excited about the possibilities that lie ahead.
Q: What is the new focus of your business?
A: We are transitioning from selling wedding confetti to providing a complete wedding planning service.
Q: What challenges did you face during initial sales calls?
A: Many scheduled calls did not go as planned, with potential clients either unavailable or uninterested, highlighting the lack of personal touch in our previous offering.
Q: What is the lead magnet you are offering?
A: We are offering a consultation call to guide couples through various aspects of their wedding planning.
Q: How is your financial situation currently?
A: We are at a low point financially but recognize this as part of the entrepreneurial journey, focusing on iterating our business model.
Q: What additional services have you provided recently?
A: We completed a pressure washing job that brought in £349, providing some much-needed cash flow.
Q: How do you engage with your customers?
A: Engaging with customers has proven beneficial, as we receive valuable feedback that helps us improve our services.
Q: What improvements have you made to your packaging?
A: We are now using a clearer, compostable material for our confetti samples to enhance visibility and appeal.
Q: What are your future plans for business growth?
A: We plan to focus on generating leads through social media and refining our wedding planning consultation service.
Q: What is the conclusion of your recent business journey?
A: We are excited about our new direction in the wedding industry, focusing on comprehensive planning and fostering long-term relationships with couples.